2024-01-14 08:46:00

Xi Jinping: We must continue to promote the popularization and development of ice and snow sports, strengthen strategic planning and layout, build and utilize ice and snow venues and facilities, develop the ice and snow industry, enrich mass ice and snow events, and maintain the mass enthusiasm for ice and snow sports.

This passage comes from General Secretary Xi Jinping’s speech at the summary and commendation meeting of the Beijing Winter Olympics and Winter Paralympics on April 8, 2022.

This winter, Heilongjiang is on fire and the Northeast is “hot”. People are pleased to see that the “cold economy” of the ice and snow economy is releasing “hot kinetic energy”.

In recent years, the consumption expenditure of Chinese residents on ice and snow sports has increased significantly, the popularity of ice and snow tourism and ice and snow sports has continued to increase, and the ice and snow industry has become a new economic growth point. Data show that in the past five years, the total scale of core heavy-asset investment in my country’s ice and snow tourism sector has reached 1.232 trillion yuan; in the 2022-2023 ice and snow season, the number of people participating in ice and snow leisure tourism has reached 312 million, with revenue of 349 billion yuan.

Now is the ice and snow season in northern my country. Relying on the rich ice and snow resources, many places have given full play to their imagination and innovation to deeply integrate the ice and snow landscape with local folk culture, sports, etc., allowing tourists from all over the country to fully enjoy the ice and snow. The fun directly drives the cultural tourism consumption boom in winter. In Heilongjiang, the “little potatoes” from the south bravely ventured into the Northeast, and the “little sugar oranges” from Guangxi and the “little wild fungi” from Yunnan visited Harbin in winter. With the widespread attention and participation of netizens, the cultural and tourism consumption in Harbin, the “Ice City”, presented a scene Fiery scene. In Inner Mongolia, interesting sports such as ice tug-of-war and snow football attract many tourists to experience it. In Shandong, a recent heavy snowfall made Yantai and Weihai successfully “out of the circle”. Tourists can watch the white snow in front of the floor-to-ceiling windows at seaside cafes, or stroll on the wooden bridges covered with ice… Many places are interested in ice and snow resources. The full exploration and effective utilization of ice and snow have brought regarding the development momentum of ice and snow economy. It is predicted that during the ice and snow season from 2024 to 2025, the number of ice and snow leisure tourists in my country is expected to reach 520 million, and the income from ice and snow leisure tourism will reach 720 billion yuan.

Green waters and green mountains are mountains of gold and silver, and the land of ice and snow is also mountains of gold and silver. Faced with the gift of nature, ice and snow, all localities should draw useful experience from the popularity of ice and snow tourism in Harbin this winter, strengthen coordination and coordination among all parties in society, boldly innovate on local human resources and ice and snow advantages, develop the ice and snow industry, and make ice and snow “cold” Resources” are deeply integrated with tourism, culture, leisure and other industries, continuously releasing the “thermal kinetic energy” that promotes economic development, and maintaining and continuing people’s enthusiasm for ice and snow sports, love for ice and snow culture, and yearning for ice and snow tourism.

Interpretation of this issue: Liu Yidi, commentator of CCTV

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责编：徐皓 ]

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