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South Korean politician Jang Dong-hyuk, the current leader of the People Power Party, is facing criticism after a Lunar New Year post featuring a photo purportedly showing a snowy scene in his hometown was revealed to be a photograph taken in 2022. The discrepancy has sparked a debate about authenticity and public image, with opponents labeling the incident as a manufactured display of filial piety – a “hyoja kosupeure” in Korean – and questioning the politician’s integrity.
The controversy centers around an image shared by Jang Dong-hyuk during the recent Lunar New Year celebrations. He presented the photo as evidence of a recent visit home, highlighting a snowy landscape as a backdrop to his demonstration of respect for his parents. However, reports quickly surfaced indicating the image was originally taken in 2022, and, crucially, that no snow fell in his hometown of Ungcheon, Boryeong, during the recent Lunar New Year period.
According to reports, the discrepancy was identified through a review of meteorological records. The OhmyNews report highlights that the weather conditions at the time of the post did not align with the snowy scene depicted in the photograph. This has led to accusations that Jang Dong-hyuk intentionally misled the public to create a specific narrative.
Jang Dong-hyuk’s political career has been marked by a steady ascent within the People Power Party. He was first elected to the National Assembly in 2022, representing the constituencies of Boryeong and Seocheon in Chungcheongnam-do [Wikipedia]. Prior to entering politics, Jang Dong-hyuk served as a judge, holding positions at the Daejeon District Court, Daejeon Support Court, Daejeon Family Court, and the Incheon District Court [Wikipedia]. He later became the chairman of the People Power Party’s Daejeon Metropolitan Chapter and served as a spokesperson for the party. In August 2024, he was elected as the leader of the People Power Party, securing 50.27% of the vote in a runoff election against Kim Moon-soo [Naver Blog].
This incident comes at a sensitive time for Jang Dong-hyuk, as he navigates his role as party leader and prepares for future political challenges. The People Power Party is currently focused on strengthening its position ahead of upcoming elections and addressing key policy issues. The controversy surrounding the Lunar New Year post could potentially impact public trust and influence the party’s standing.
The incident has ignited a broader discussion about the importance of transparency and authenticity in political communication. Critics argue that such actions erode public trust and contribute to cynicism towards politicians. The focus on “hyoja kosupeure” – the deliberate crafting of an image of filial piety – highlights a concern that politicians may prioritize image management over genuine engagement with constituents.
As of February 18, 2026, Jang Dong-hyuk has not issued a direct response to the allegations. The People Power Party has yet to release an official statement regarding the matter. The situation remains fluid, and further developments are expected as the controversy continues to unfold. The public will be watching closely to see how Jang Dong-hyuk and the People Power Party address these concerns and whether this incident will have lasting repercussions on their political standing.
What comes next will likely depend on whether further discrepancies are revealed and how Jang Dong-hyuk chooses to address the situation. The incident serves as a reminder of the scrutiny faced by public figures and the importance of maintaining transparency in the digital age.
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