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Indonesian comedian Sule has revealed a change in his approach to purchasing vehicles, opting for financing rather than outright cash payments. This decision stems from a realization that paying in cash for luxury cars, while initially appealing, ultimately proved to be a less financially savvy move. The shift highlights a growing trend among high-net-worth individuals to leverage capital for investment opportunities rather than tying it up in depreciating assets.
Sule, whose full name is Entis Sutisna, previously purchased a Porsche and a Jeep in cash, spending Rp 3.2 billion (approximately $207,000 USD as of February 16, 2026) on the Porsche and Rp 2 billion (approximately $130,000 USD) on the Jeep. Still, a conversation with a friend opened his eyes to the potential benefits of financing. He explained that the advice centered around utilizing available capital for investment, even when making a significant purchase like a car.
From Cash to Credit: A Financial Rethink
“I’ve bought cars with cash twice in my life,” Sule stated, speaking at HAS Creative, as reported by Kompas.com. He recounted the purchases of the Porsche and Jeep as those two instances. The turning point came when a friend suggested a strategy of using a down payment and investing the remaining funds. “If you have Rp 1 billion, and you want to buy a car worth Rp 1 billion, it’s better to finance it. A down payment of Rp 500 million, and the other Rp 500 million can be invested,” he shared, paraphrasing his friend’s advice.
This realization led Sule to adopt a new approach, consistently choosing to finance his subsequent vehicle purchases. He now considers himself “kapok” – or fed up – with paying cash for cars. This change in strategy isn’t solely about maximizing financial returns; it also reflects a pragmatic approach to vehicle ownership. Sule admitted to disliking the process of repairing minor damages to his cars, often opting to sell and replace them instead.
Leveraging a Showroom Relationship for Easier Upgrades
Sule’s approach to car ownership is further streamlined by a long-standing relationship with a local showroom, which he’s maintained since 2012. This connection allows him to easily negotiate trade-ins and upgrades. “I’ve had a showroom I frequent since 2012,” he explained. “I can usually ‘add a little’ to the price since I’m buying from them again.”
While Sule recently sold off a significant portion of his luxury car collection, citing high taxes and maintenance costs as primary factors – including Rp 40 million (approximately $2,590 USD) annually for a Ford Mustang and Rp 40 million for a Porsche – his shift to financing represents a broader financial strategy. Detik.com reported that Sule sold vehicles including a Porsche (Rp 3 billion), a Mustang (Rp 2.8 billion), and a McLaren (Rp 4 billion).
The Future of Sule’s Automotive Choices
Sule’s experience underscores a growing awareness among affluent individuals of the financial benefits of strategic asset allocation. By shifting from outright ownership to financing, he’s positioned himself to potentially generate returns on capital that would otherwise be tied up in depreciating assets. While he has significantly downsized his collection, focusing on practicality and financial prudence, it’s likely Sule will continue to navigate the automotive market with a more calculated approach.
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