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Bristol Myers Squibb Launches Discount Platform amid Rising Drug Price Debate
Table of Contents
- 1. Bristol Myers Squibb Launches Discount Platform amid Rising Drug Price Debate
- 2. Addressing the Cash-Pay Market
- 3. Following Industry Trend and Political Pressure
- 4. Trump Governance’s Push for Lower Prices
- 5. Eliquis Discount and Patent Expiration
- 6. Sotyktu’s Growth and Future Expansion
- 7. The Evolving Landscape of Prescription Drug Costs
- 8. Frequently Asked Questions about Drug Pricing
- 9. How does the Sotyktu® DTP platform address challenges faced by psoriasis patients in accessing and adhering to treatment?
- 10. Bristol Myers Squibb Launches Direct-to-Patient Platform with Sotyktu® (deucravacitinib)
- 11. Revolutionizing Psoriasis Treatment Access
- 12. Understanding the Sotyktu® DTP Platform
- 13. Benefits of Direct-to-Patient Pharmacy Services for Psoriasis Patients
- 14. Sotyktu® (Deucravacitinib): A Novel Treatment for Plaque Psoriasis
- 15. Navigating Insurance Coverage and Financial Assistance
- 16. The Future of Pharmaceutical Distribution: A Shift Towards Patient-Centricity
New York, NY – September 26, 2025 – Pharmaceutical giant Bristol Myers Squibb (BMS) is set to roll out a new online platform in January designed to deliver substantial discounts on prescription medications directly to consumers. The initial offering will be Sotyktu, a treatment for plaque psoriasis, available to eligible patients for $950 per 30-day supply – an 86% reduction from its current list price of $6,868, according to a company Spokesperson.
Addressing the Cash-Pay Market
This move primarily targets individuals who pay for their medications out-of-pocket, those without insurance coverage, or those whose insurance plans do not cover specific prescriptions. The BMS Patient Connect platform will ship Sotyktu to qualified patients across all 50 states and Puerto Rico. Christopher Boerner, Chairman and CEO of BMS, stated the initiative aims to eliminate barriers, increase transparency, and reduce out-of-pocket expenses for patients needing critical treatments.
Following Industry Trend and Political Pressure
BMS is not alone in this strategy. Companies such as Eli Lilly and Novo Nordisk previously launched similar direct-to-patient platforms offering discounted obesity medications. This approach is seen by some as a preemptive measure to circumvent Pharmacy Benefit Managers (PBMs) while bolstering market share, particularly amidst growing competition from compounded drug versions. The timing also aligns with increasing political scrutiny over prescription drug costs.
Trump Governance’s Push for Lower Prices
in May, a Presidential Executive Order mandated pharmaceutical companies to adopt “most favored nation” pricing, aligning U.S. drug prices with those in other developed countries. Letters were subsequently sent to 17 drug manufacturers outlining this expectation and offering a pathway to sell high-volume drugs directly to patients at competitive rates. This policy is set to expire on September 29th. The impact of the Executive Order remains to be seen, and The Department of Health and Human Services is currently preparing a drug pricing pilot program for White House review, potentially echoing previous “most favored nation” proposals.
Eliquis Discount and Patent Expiration
BMS has already begun implementing similar strategies with Eliquis,a blood-thinning medication co-marketed with Pfizer.Eligible patients can now purchase Eliquis through the Eliquis 360 Support platform with a discount exceeding 40%.However, Eliquis, a blockbuster drug generating $7.2 billion in revenue during the first half of the year, is also facing patent expiration in 2026 and has been selected for price negotiations under the Medicare program.
Sotyktu’s Growth and Future Expansion
Sotyktu, approved by the FDA in 2022, represents a newer revenue stream for BMS. The drug generated $126 million in revenue in the first half of 2025, a nearly 30% increase year-over-year. BMS plans to expand the BMS Patient Connect platform to include other suitable medications in the future.
| Drug | Original List Price (30-day supply) | Discounted Price (30-day supply) | discount (%) |
|---|---|---|---|
| Sotyktu | $6,868 | $950 | 86% |
| Eliquis | Varies by Insurance | 40%+ Discount | 40%+ |
Did You Know? The pharmaceutical industry has faced increasing criticism for high drug prices in the United States, frequently enough significantly higher than in other developed nations.
Pro Tip: Patients should always discuss potential cost-saving options with their healthcare provider and pharmacist.
Will these direct-to-patient programs significantly alter the pharmaceutical landscape? And how will manufacturers balance affordability with the need for continued investment in research and progress?
The Evolving Landscape of Prescription Drug Costs
The affordability of prescription medications remains a critical issue for patients and policymakers alike. Beyond direct-to-patient initiatives, factors such as generic drug competition, biosimilar approvals, and government price negotiations are all playing a role in shaping the market. The rise of personalized medicine and specialty drugs also presents unique challenges in terms of cost and access. Staying informed about these developments is crucial for both healthcare professionals and consumers.
Frequently Asked Questions about Drug Pricing
- What is direct-to-patient drug delivery? It’s a system where pharmaceutical companies sell medications directly to consumers, frequently enough at discounted prices.
- What is ‘most favored nation’ pricing? This refers to a policy aimed at aligning U.S. drug prices with those paid in other developed countries.
- How will this affect patients with insurance? These programs primarily target patients without insurance or with limited coverage.
- Is Sotyktu the only drug available through the BMS Patient Connect platform? Currently, Sotyktu is the first drug offered, but BMS plans to add more in the future.
- What impact will patent expirations have on drug pricing? Patent expirations typically led to increased competition from generic manufacturers, driving prices down.
- How are PBMs involved in drug pricing? Pharmacy Benefit Managers negotiate drug prices with manufacturers on behalf of insurance companies.
- What is the role of the FDA in regulating drug prices? The FDA does not directly regulate drug prices but plays a crucial role in ensuring drug safety and efficacy.
What are your thoughts on these new direct-to-patient programs? Share your comments below and let us know how these changes might affect you!
How does the Sotyktu® DTP platform address challenges faced by psoriasis patients in accessing and adhering to treatment?
Bristol Myers Squibb Launches Direct-to-Patient Platform with Sotyktu® (deucravacitinib)
Revolutionizing Psoriasis Treatment Access
Bristol Myers Squibb (BMS) has announced a meaningful advancement in patient care with the launch of a dedicated direct-to-patient (DTP) platform coinciding with the commercial availability of Sotyktu® (deucravacitinib), a novel oral treatment for moderate-to-severe plaque psoriasis. This initiative aims to streamline access to this innovative therapy, enhancing convenience and adherence for individuals managing this chronic autoimmune condition. The platform represents a growing trend in pharmaceutical distribution, prioritizing patient-centric care and leveraging technology for improved outcomes.
Understanding the Sotyktu® DTP Platform
The newly launched platform offers a complete suite of services designed to simplify the Sotyktu® experience. Key features include:
* Prescription Fulfillment: Patients can have their Sotyktu® prescriptions filled and delivered directly to their homes, eliminating the need for pharmacy visits.
* Dedicated Support Team: Access to a specialized support team comprised of trained professionals who can assist with insurance verification, financial assistance programs, and medication adherence.
* Educational Resources: A wealth of facts about psoriasis, Sotyktu®, and managing treatment, empowering patients to make informed decisions about their health.
* Proactive Reminders: Automated refill reminders and adherence support to help patients stay on track with their prescribed regimen.
* Nurse Support: Access to registered nurses for personalized guidance and support throughout the treatment journey.
This DTP model is notably beneficial for patients in rural areas, those with mobility limitations, or individuals with busy schedules who may find it challenging to consistently visit a conventional pharmacy.
Benefits of Direct-to-Patient Pharmacy Services for Psoriasis Patients
The advantages of this DTP approach extend beyond mere convenience. Several key benefits contribute to improved patient outcomes:
* increased Adherence: Home delivery and proactive reminders can significantly improve medication adherence, a critical factor in managing chronic conditions like psoriasis. Studies consistently demonstrate a correlation between adherence and disease control.
* Reduced Treatment Delays: Streamlined prescription fulfillment minimizes delays in starting or continuing treatment, preventing disease flares and maintaining therapeutic efficacy.
* enhanced Patient Experience: The personalized support and convenient access offered by the platform contribute to a more positive and empowering patient experience.
* Improved Access to Care: DTP services break down geographical barriers and improve access to specialized medications for underserved populations.
* Cost Savings: Potential cost savings thru optimized prescription management and access to patient assistance programs.
Sotyktu® (Deucravacitinib): A Novel Treatment for Plaque Psoriasis
Sotyktu® represents a significant advancement in psoriasis treatment. It’s a first-in-class oral tyrosine kinase 2 (TYK2) inhibitor.
* Mechanism of action: Sotyktu® selectively inhibits TYK2, a key signaling molecule involved in the inflammatory pathways that drive psoriasis. This targeted approach helps to reduce inflammation and alleviate symptoms.
* Clinical Trial Data: Clinical trials have demonstrated Sotyktu’s efficacy in achieving significant skin clearance in patients with moderate-to-severe plaque psoriasis. data from pivotal Phase 3 trials showed a substantial proportion of patients achieving PASI 75 and PASI 90 responses.
* Administration: Sotyktu® is administered orally,offering a convenient choice to injectable or topical treatments. The recommended dosage is based on body weight.
* Safety Profile: While generally well-tolerated, Sotyktu® carries certain safety considerations, including the risk of infections.Healthcare professionals should carefully assess patients’ medical history and monitor for potential adverse events.
BMS recognizes that affordability is a crucial aspect of access to care. The DTP platform integrates resources to help patients navigate insurance coverage and explore financial assistance options:
* Insurance verification: The support team assists patients with verifying their insurance coverage and understanding their benefits.
* Prior Authorization Support: Assistance with obtaining prior authorization from insurance companies, a common requirement for specialty medications like Sotyktu®.
* BMS Access Support: Information about the BMS Access Support program, which provides financial assistance to eligible patients who meet certain criteria.
* Co-pay Assistance: Potential co-pay assistance programs to help reduce out-of-pocket costs.
The Future of Pharmaceutical Distribution: A Shift Towards Patient-Centricity
The launch of the Sotyktu® DTP platform signals a broader trend in the pharmaceutical industry towards patient-centricity and innovative distribution models.Direct-to-patient services are poised to become increasingly prevalent, driven by:
* Technological Advancements: The proliferation of telehealth, mobile health apps, and secure online platforms.
* Changing Patient Expectations: Patients are demanding greater convenience, control, and personalization in their healthcare experiences.
* Value-based Care: A growing emphasis on improving patient outcomes and demonstrating the value of pharmaceutical interventions.
* Supply Chain Optimization: DTP models can streamline the supply chain and reduce costs.