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Mercari x Japan: Resale Marketplace Launches US Expansion with LA Store, Tapping into Unique Inventory
Palo Alto, CA – February 10, 2026 – The US resale market is bracing for disruption as Mercari, Inc. Unveils a significant expansion strategy: “Mercari x Japan.” This initiative will grant American shoppers direct access to the company’s vast Japanese marketplace, alongside the opening of Mercari’s inaugural US brick-and-mortar store in Los Angeles. This move signals a growing demand for affordable and unique goods, and a broader shift towards sustainable shopping practices.
A Gateway to Japanese Finds
“Mercari x Japan” promises US consumers a curated selection of items rarely seen in traditional American resale channels. Expect to find vintage collectibles, distinctive fashion pieces, and a diverse range of products from popular Japanese brands like BAPE, Comme des Garçons, and Seiko. The expansion likewise includes an expanded sneaker selection featuring Adidas, Asics, Converse, and Nike, as well as sought-after handbags and toys from brands like LEGO, Hello Kitty, and Pokemon. This isn’t simply about increasing volume; it’s about offering variety and access to a different style of resale.
Beyond the App: Experiential Resale in Los Angeles
While many online marketplaces focus solely on digital convenience, Mercari is taking a decidedly physical approach with its Los Angeles store. The location is designed to be more than just a retail space; it’s intended as a community hub, mirroring the personal connections fostered within the Mercari marketplace itself. This reflects a growing consumer desire for experiences – the thrill of discovery, the story behind a vintage item, and the social aspect of shopping – elements that a purely digital experience often struggles to replicate. The store aims to bridge that gap, offering a tactile and social dimension to the resale experience.
Mercari’s Global Footprint and US Strategy
Founded in 2013, Mercari has rapidly grown into a global resale powerhouse. Already a dominant force in Japan, with over JPY 10 billion in monthly transactions and a 94% market share among Japanese community marketplace apps, the company is betting on replicating that success in the US. The company initially entered the US market in 2014 and the UK in 2016. This latest move, however, represents a more focused and strategic approach, leveraging the unique strengths of its Japanese marketplace.
Shifting Dynamics in the Resale Market
Mercari’s expansion comes at a time of evolving consumer behavior. The resale market is experiencing significant growth, driven by factors like affordability, sustainability, and the desire for unique items. While some US sellers have expressed concerns about increased competition from international listings – noting a rise in Japanese sellers on the platform as early as July 2024 – the overall impact is expected to be positive, offering consumers more choices and driving innovation within the industry. Mercari’s move also highlights a broader trend of marketplaces seeking to differentiate themselves through curated selections and experiential retail.
As Mercari establishes its presence in the US, it will be fascinating to observe how this blend of digital convenience and physical experience reshapes the landscape of the resale market. The company’s success will likely depend on its ability to maintain the quality and authenticity of its Japanese inventory while fostering a strong sense of community within its latest Los Angeles store. For shoppers seeking unique finds and a more sustainable way to shop, Mercari x Japan offers a compelling new option.