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Cologne-based sports broadcaster Dyn has significantly expanded its commitment to handball, securing exclusive rights to European club competitions and bolstering its portfolio with the Men’s and Women’s EHF EURO 2026. This strategic move signals Dyn’s ambition to develop into a central hub for handball fans in the German-speaking region and beyond, capitalizing on the sport’s growing popularity and record-breaking television audiences. The expansion comes as the European Handball Federation (EHF) adjusts its commercial strategy, taking back control of club rights previously managed by Infront.
The acquisition of rights for both the Men’s and Women’s EHF EURO 2026, announced in November 2025, positions Dyn as the premier destination for European handball coverage. This includes all matches from both tournaments, as well as the away qualification games of the German women’s national team. The move builds on a recent deal to broadcast all matches of the EHF club competitions, further solidifying Dyn’s position in the market. The company is aiming to leverage this expanded offering to attract both modern subscribers and strengthen relationships with existing ones, focusing on a blend of live coverage and behind-the-scenes content.
Dyn Secures Exclusive EHF Club Rights
On January 29, 2026, Dyn announced it had acquired exclusive rights to European Handball Federation club competitions, a deal that underscores the broadcaster’s growing investment in the sport. This acquisition includes coverage of the EHF Champions League, EHF European League and EHF Cup, offering fans a comprehensive view of the continent’s top club handball action. The move is particularly significant as the EHF has decided to bring all commercial rights for its club competitions back in-house, ending its long-standing relationship with Infront. SportBusiness reported on this shift in the EHF’s commercial strategy in December 2025.
Record Audiences for EHF EURO 2026
The Men’s EHF EURO 2026, already underway, is demonstrating the sport’s increasing appeal, with record television audiences tuning in across Europe. The final match between Denmark and Germany on February 2, 2026, drew a staggering 12.82 million viewers in Germany, achieving a market share of 50.8 percent, according to German broadcaster ZDF. The EHF EURO website highlighted these impressive figures, noting they represent the best ratings for handball in Germany since the 2016 EHF EURO. In Denmark, TV2 reported that over 2 million Danes watched the end of the final, with an average audience of 1.77 million and a market share of approximately 85 percent. Croatia and Iceland as well saw significant viewership for their respective matches, with 1.2 million tuning in from Croatia and a record-breaking 66.4 percent average viewership across Iceland for the semi-final match against Denmark.
Dyn’s Broadcast Plans and Content Strategy
Dyn’s coverage of the EHF EURO 2026 extends beyond simply broadcasting the matches. The broadcaster, which secured the rights through an agreement with SportA, the sports rights agency of ARD and ZDF, will also provide comprehensive live coverage of the women’s tournament and the draw for the women’s competition. Dyn’s website details their plans to offer both live and on-demand access to all matches, alongside original features and exclusive insights shared across its social media channels. The Men’s European Championship kicked off on January 15, 2026, featuring top players like Andreas Wolff, Johannes Golla, and Julian Köster from Germany, alongside international stars such as Denmark’s Mathias Gidsel and France’s Dika Mem.
The acquisition of these handball rights represents a significant investment for Dyn, signaling a clear strategy to establish itself as a leading sports broadcaster in the DACH region (Germany, Austria, and Switzerland). The company’s focus on both live coverage and engaging content aims to attract a broad audience and capitalize on the growing popularity of handball.
Looking ahead, Dyn will continue to broadcast the EHF EURO 2026 tournaments, providing fans with comprehensive coverage of the men’s and women’s competitions. The company’s success will likely depend on its ability to deliver a high-quality viewing experience and engage fans through compelling content. The evolving landscape of sports broadcasting rights will continue to present both opportunities and challenges for Dyn as it seeks to expand its reach and solidify its position in the market.
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