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The world of Formula 1 racing continues to accelerate its reach in the United States, marked by a significant expansion of its broadcasting partnership with Apple. Announced on October 17, 2025, a five-year agreement will bring all Formula 1 races exclusively to Apple TV in the U.S., signaling a major shift in how American fans consume the sport. This deal builds upon a growing relationship between Apple and Formula 1, fueled by the success of the Apple Original Films’ blockbuster, F1 The Movie, which became the highest-grossing sports movie of all time.
This isn’t simply a change of broadcaster; it’s a commitment to a more dynamic and elevated viewing experience. Apple’s move into exclusive F1 broadcasting in the U.S. Represents a substantial investment in the sport’s future, aiming to capitalize on its increasing popularity and a desire for deeper fan engagement. The partnership underscores a shared vision of innovation and enhancing the overall experience for motorsport enthusiasts. The deal, covering all practice, qualifying, Sprint sessions, and Grands Prix, is poised to reshape the Formula 1 landscape for American viewers.
Apple TV to Become Home of Formula 1 in the US
Starting next year, Apple TV will become the sole provider of live Formula 1 races in the United States. However, Apple isn’t limiting access entirely. Select races and all practice sessions will be available for free within the Apple TV app, broadening the sport’s accessibility. This strategy aims to attract a wider audience while simultaneously driving subscriptions to Apple TV for comprehensive coverage. The move follows a trend of streaming services acquiring exclusive sports rights, offering fans a centralized platform for their favorite events.
Beyond the live races, Apple plans to amplify Formula 1 across its ecosystem of services. Fans can expect integrated content within Apple News, Apple Maps, Apple Music, and Apple Fitness+. Apple Sports, the free app for iPhone, will provide real-time updates for every qualifying, Sprint, and race, including live leaderboards, season standings, and Lock Screen Live Activities. This multi-faceted approach demonstrates Apple’s intention to become a central hub for Formula 1 fans, offering a comprehensive and immersive experience.
Continued Access to F1 TV Premium
For dedicated Formula 1 fans, F1 TV Premium, the sport’s premier content offering, will continue to be available in the U.S. Exclusively through an Apple TV subscription, and will be free for those who already subscribe. This ensures that existing F1 TV Premium subscribers retain access to their preferred content while benefiting from the broader Apple TV ecosystem. The integration of F1 TV Premium within Apple TV streamlines access and enhances the overall value proposition for fans.
Eddy Cue, Apple’s senior vice president of Services, expressed enthusiasm about the partnership, stating, “We’re thrilled to expand our relationship with Formula 1 and offer Apple TV subscribers in the U.S. Front-row access to one of the most exciting and fastest-growing sports on the planet.” This sentiment highlights Apple’s strategic focus on acquiring premium sports content to attract and retain subscribers to its streaming service.
Expanding Partnerships Across Formula 1
While the Apple deal dominates recent headlines, Formula 1 continues to strengthen its partnerships across various sectors. Qatar Airways remains the Official Airline and Global Partner of Formula 1 through an innovative partnership extending to the 2027 season, as reported by Formula 1’s official partner page. Aramco, a global integrated energy and chemicals company, is too a key partner, focusing on sustainable energy solutions within the sport. DHL manages the complex logistics of transporting up to 2,000 tons of freight to racetracks globally, utilizing a multi-modal transport solution.
Further bolstering the F1 ecosystem, TAG Heuer has reclaimed its role as the Official Timekeeper of Formula 1 in 2025, building on a history dating back to 1971, and is now the Official Partner, Timepiece and Timekeeper of F1 Academy, supporting the next generation of female drivers. American Express joined forces with F1 Academy in 2024, powerfully backing women in sport and business, and features Shop Small branding on race livery. LVMH, through brands like Louis Vuitton, has also established a 10-year global luxury partnership with Formula 1 since 2025.
The expansion of Formula 1’s broadcasting partnership with Apple marks a pivotal moment for the sport in the United States. As Apple integrates Formula 1 into its broader ecosystem, fans can anticipate a more immersive and accessible experience. The continued strengthening of partnerships with companies like Qatar Airways, Aramco, DHL, TAG Heuer, American Express, and LVMH demonstrates Formula 1’s commitment to growth and innovation. The coming seasons promise to be an exciting period for Formula 1, both on and off the track, as the sport continues to captivate audiences worldwide.
The focus now shifts to the implementation of these partnerships and the delivery of a seamless and engaging experience for Formula 1 fans on Apple TV. The success of this venture will likely influence future broadcasting strategies for other major sports leagues. Share your thoughts on this exciting development in the comments below, and be sure to share this article with fellow Formula 1 enthusiasts.