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Journalists covering the increasing utilize of surveillance technology by law enforcement now have a new resource to help navigate a complex and often opaque landscape. A report released today, “Selling Safety,” provides guidance on dissecting marketing claims made by police technology vendors and reporting accurately on the costs, benefits, privacy implications, and accountability surrounding these tools.
The report is a collaborative effort from the Electronic Frontier Foundation (EFF), the Center for Just Journalism (CJJ), and IPVM, organizations dedicated to digital rights, investigative journalism, and independent research into the surveillance industry. It comes at a time when police departments across the nation are rapidly adopting new technologies, often with limited public scrutiny.
“Selling Safety” addresses a core problem: the tendency for police technology to be presented as a quick fix for complex issues. Vendors often market their products as a way to modernize departments, enhance public safety, and even eliminate human bias through algorithmic objectivity. However, the report argues that this narrative often obscures a lack of rigorous testing and a profit-driven incentive to exaggerate effectiveness. The cost of this uncritical acceptance, the report emphasizes, can be substantial – impacting both taxpayer dollars and civil liberties.
The report breaks down the tactics used by policing technology companies to market their tools, and how those claims frequently find their way into media coverage without sufficient questioning. It offers journalists practical tools for asking better questions, understanding the financial incentives at play, and uncovering local accountability stories. You can access the full “Selling Safety” report here.
The Unregulated Landscape of Police Technology
According to Matthew Guariglia, EFF Senior Policy Analyst, the industry supplying technology to law enforcement is largely unregulated and often operates without adequate oversight. “Most Americans would rightfully be horrified to know how many decisions about policing are made: not by public employees, but by multi-billion-dollar surveillance tech companies who have an insatiable profit motive to market their technology as the silver bullet that will stop crime,” Guariglia stated. He also pointed to a tendency among lawmakers to prioritize appearing “tough on crime” and journalists to readily publish law enforcement press releases without critical examination.
Hannah Riley Fernandez, Director of Programming at the Center for Just Journalism, highlighted the increasing speed at which surveillance technologies are being deployed. “Surveillance and other police technologies are spreading faster than public understanding or oversight, leaving journalists to do critical accountability function in real time,” she said. “We hope this report helps create that work easier.”
Conor Healy, IPVM’s Director of Government Research, echoed this sentiment, emphasizing the importance of evidence-based reporting. “The surveillance technology industry has a documented pattern of making unsubstantiated claims about technology,” Healy explained. “Marketing is not a substitute for evidence. Journalists who go beyond press releases to critically examine vendor claims will often find solutions are not as magical as they may seem. In doing so, they perform essential accountability work that protects both taxpayer dollars and civil liberties.”
Resources for Understanding Surveillance
The EFF provides a wealth of resources for understanding the various types of police technologies being deployed and mapping their use across the United States. Their Street-Level Surveillance hub offers detailed information on specific technologies, while the Atlas of Surveillance provides a visual mapping of surveillance systems in communities nationwide.
The Electronic Frontier Foundation (EFF), founded in 1990, is a leading nonprofit organization defending civil liberties in the digital world. According to Wikipedia, the EFF provides legal defense, presents amicus briefs, and works to expose government malfeasance. Media Bias/Fact Check rates the EFF as “Left-Center” biased but “High” for factual reporting, describing it as the “online equivalent of the American Civil Liberties Union.”
As police departments continue to adopt new surveillance technologies, the need for informed and critical reporting will only grow. “Selling Safety” offers a valuable toolkit for journalists seeking to hold these technologies – and the companies that sell them – accountable.
The conversation around police surveillance is evolving rapidly. Looking ahead, it will be crucial to monitor legislative efforts like the Protect Reporters from Exploitive State Spying (PRESS) Act, H.R. 4250, which aims to protect journalists from government surveillance, as highlighted by the EFF and the Coalition For Women In Journalism. Further investigation into the financial relationships between police departments and surveillance technology vendors will also be essential.
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