Technology

Only a small minority of Belgian companies do not use cloud services. In addition, there is a clear evolution towards a single cloud, both public and private.

Blogging is a young and rather chaotic industry by nature. The events of 2022 have become a driver of even more dynamic and unexpected changes in the international influencer marketing market. All players are adapting to the situation in different ways, but the general trends are already noticeable and will certainly continue throughout 2023. Warketing Digital will tell you regarding the latest trends of the season!

Expertise

Truly expert content has become more valuable. Now, users and bloggers are striving to avoid information noise, and the weight of every word and information product is rated twice.

This is also important for cooperation. If earlier blogger integrations relied on their image, now bloggers convey the benefits of the product with the help of rational arguments that the influencer manager must necessarily describe in the task description.

Dynamic instead of static content

Video content remains the most promising format. Despite TikTok, other social networks are successfully adapting short vertical videos to their platforms. Instagram Reels and YouTube Shorts have the highest audience coverage. Longer videos are also in vogue: in the new decade, YouTube shows have already firmly replaced TV shows. Therefore, ad embeds shot as shorts or sketches are very popular and will be trending for a long time.

Stay Honest

The trend is for sincerity and awareness instead of hype and PR over high-profile news. Users are avoiding aggressive content on the web, bloggers have also become more cautious and attentive to the feelings of their audience. Influencers openly broadcast their position if they trust it and have a high level of trust in the public.

Selectivity of bloggers

As a result of the reasons mentioned above, bloggers have become much more selective in their approach to offers. They are afraid of losing the trust of the public and their own reputation, so they confidently refuse advertisers who offer questionable services or goods. Previously only a few influencers might do this, now selectivity is more the rule than the exception.

The cross-platform approach

Bloggers started duplicating content and running more and more channels at the same time. There are new social networks that are actively attracting influencers to their sites (Yappy, Tier, Be Real, Vero, Now, etc.) Skepticism is giving way to pragmatism, so content creators are willing to master new apps.

Micro and nano-bloggers are always on horseback!

archyde news by large bloggers has not become cheaper, and provided marketing budgets in general are drastically reduced, companies find cooperation with micro and nano-bloggers more efficient. They are influencers in their niche, they have an engaged audience that trusts them. The quality of subscribers of micro bloggers is often much higher than that of many millionaires.

Non-standard collaborations and approaches

In 2023, brands and influencers will increasingly unite and exchange audiences through joint products, stories, events and other new and non-standard cooperation formats. Marketing in the new reality should be bright and memorable, so cooperation with bloggers will be associated not only with online , but also with offline events, promotions and information guides.

Mechanical CPA (Cost per action)

In general, marketing aims to calculate the ultimate effectiveness of cooperation with bloggers. Not all advertisers can afford image placements. Therefore, more often, marketers will offer mechanisms intended for a specific action of subscribers, and the payment for integration will also depend on this criterion.

Thus, influencer marketing continues to grow, despite all the obstacles. Perhaps 2023 will be even more eventful for the industry than the previous one. After all, the experience will allow the player to come up with new formats faster and more interesting and create truly effective collaborations.

For his first major film role, Mary Butterfly embodies the character of Lucie, a journalist asserting her ideas and ready for anything for love. Committed “star seed” interview, between lightness and feminism.

SO, Seedromantic comedy or homosexual story?
Mary Butterfly: Les deux is a love story between two women, once morest a backdrop of comedy. For the first time, we give visibility to a homosexual couple without it being a subject.

Did your character charm you?
Yes immediately. As soon as I read the script, I wanted to play Lucie, this investigative journalist, who is gradually giving up on her professional ambitions. She is combative, determined, and at the same time touching, because she is ready to do anything to start a family with Inès. I hope that it will be able to give strength to all these women, alone or in couple, who have a desire for children and wish to resort to PMA. It’s a subject that has always been close to my heart, to be able to represent these women through a fictional character.

This is your first leading role in the cinema…
I am very happy that Éloïse Lang trusted me for her third feature film. Lucie goes through different emotional phases throughout the story: humor, confusion, excitement, joy and anger. The challenge for me was to succeed in interpreting everything as accurately as possible.

How did you appropriate this character?
Lucie is not so far from me because these issues of lesbian minority are present in my daily life, I have relatives who do this process, or even who want children alone so I evolve in this sphere, that closer to my character.

How do we see the desire for children today?
I think that we ask ourselves more the question (in France) of the desire to have a child, and no longer according to an established societal pattern. It becomes a desire, not a duty! Today, women can have a child on their own, freeze their eggs, start a family as they see fit, give themselves some time, have recourse to medically assisted procreation or, on the contrary, decide not to have one. It is already an evolution, even if there is still work and too little visibility on the subject.

How did you view motherhood when you were a child?
I thought : ” Oh lazy! » (laughter). Honestly, I did not project myself into motherhood because I had no role model. Since, apparently, it was a dad and a mom, then I will not have children. Unconsciously growing up I may have forbidden myself to project myself.

Finished, invisibility?
I hope ! There are more and more LGBTQIA+ people in fiction, whether it’s movies or series. This representation is necessary to move things forward, and allow everyone to identify and build themselves serenely. We live in a patriarchal world, with a lot of sexism and homophobia. By participating in this type of project, we contribute to changing mentalities.

What’s next for you?
I want to continue to play roles in the cinema, without locking myself into a particular genre, whether it’s an action film, a comedy or an auteur film. It’s an exciting job, I still have a lot to learn, I can’t wait for what’s next.

Seed de Eloise Lang

Interview Mathilde Delli
Photos Davide Carson