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Technology

Experiential Retail: Why Experiences & Social Media Matter Now

by Sophie Lin - Technology Editor
written by Sophie Lin - Technology Editor

The retail landscape is undergoing a dramatic shift, and traditional shopping centres are increasingly looking to experiential retail to draw in customers. A new development in the UK is demonstrating the power of creating a destination that caters not just to shopping needs, but similarly to the desire for social connection and shareable moments. This approach is reportedly yielding “industry-busting” footfall, suggesting a potential blueprint for the future of retail spaces.

The key to this success, according to those involved, isn’t simply offering a wider range of stores, but fostering an environment where people want to spend time, socialize, and create content for platforms like Instagram and TikTok. The focus is on building a community hub rather than just a collection of shops. This strategy acknowledges a fundamental change in consumer behavior, where the experience of shopping is often as important as the products themselves.

The shift towards experiential retail isn’t entirely new, but the emphasis on social media integration is a defining characteristic of this latest trend. “People don’t just want shops now, they want that experience to come here, and meet friends go for a coffee and put it on Instagram and TikTok,” one individual connected to the project stated. This highlights the importance of creating visually appealing spaces and offering activities that are inherently “Instagrammable” – designed to be shared on social media.

The rise of whipped coffee, also known as dalgona coffee, provides a compelling example of how social media trends can impact consumer behavior and drive footfall. Originating on TikTok in 2020, the drink – a mixture of instant coffee, sugar, and hot water whipped into a fluffy cream – quickly went viral, with videos accumulating millions of views. One TikTok video by Juliette (@itsmeju1iette) garnered 1.1 million likes as of September 30, 2025. The trend spread beyond TikTok, becoming popular on other platforms and even inspiring variations and adaptations. As reported by Today.com, the drink originated in South Korea, where it was called “dalgona coffee” due to its resemblance to the Korean honeycomb toffee of the same name.

This phenomenon demonstrates how quickly a trend can gain traction and influence consumer preferences. The shopping centre’s strategy appears to be capitalizing on this dynamic, aiming to become a destination that generates its own viral moments and attracts visitors seeking unique experiences to share online. The success of whipped coffee also illustrates the power of user-generated content in driving awareness and demand.

The creation of whipped coffee, or dalgona coffee, often involved a significant time commitment. According to Today.com, one user reported hand-whisking the mixture for 20 minutes to satisfy their mother’s curiosity. This dedication highlights the appeal of the trend and the willingness of consumers to invest time and effort in creating visually appealing and shareable content. Jessica in the Kitchen notes that while the recipe only requires three ingredients, variations exist, and granulated sugar is recommended for optimal fluffiness.

The focus on creating shareable experiences extends beyond food and beverage offerings. Shopping centres are incorporating interactive installations, pop-up events, and aesthetically pleasing design elements to encourage visitors to capture and share photos and videos. This strategy leverages the power of social proof, where positive online reviews and user-generated content can influence purchasing decisions and attract new customers.

While the long-term impact of this experiential retail model remains to be seen, the initial results suggest a promising path forward for shopping centres seeking to adapt to the evolving needs and preferences of consumers. The emphasis on community, social connection, and shareable moments appears to be resonating with visitors, driving footfall and creating a more engaging and dynamic retail environment.

Looking ahead, the integration of technology and personalization will likely play an increasingly important role in shaping the future of experiential retail. Shopping centres may leverage augmented reality, virtual reality, and data analytics to create even more immersive and tailored experiences for their visitors. The key will be to continue to innovate and adapt to the ever-changing demands of the digital age.

What are your thoughts on the future of shopping centres? Share your opinions in the comments below, and don’t forget to share this article with your network!

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Technology

Dumb Phones & Gen Z: Why People Are Switching From Smartphones

by Sophie Lin - Technology Editor
written by Sophie Lin - Technology Editor

A growing number of people, particularly within Gen Z, are intentionally stepping away from the constant connectivity of smartphones and embracing the simplicity of “dumb phones.” This isn’t about rejecting technology altogether, but rather a conscious effort to reclaim focus, reduce digital overwhelm and foster more meaningful connections. The shift, although seemingly counterintuitive in a hyper-connected world, is gaining momentum as individuals seek a healthier relationship with technology and a respite from the demands of modern life.

The allure of a simpler device extends beyond mere nostalgia for pre-smartphone days. For many, smartphones have become a source of anxiety and distraction, fueling a constant need to check notifications and stay “on.” Choosing a dumb phone – often a basic flip phone with calling and texting capabilities – represents a deliberate attempt to minimize these distractions and prioritize real-world interactions. This trend reflects a broader conversation about the impact of technology on mental well-being and the desire for a more intentional lifestyle. The core appeal of a dumb phone, as reported by WIRED, is a return to a time when technology served a purpose without dominating life.

The Appeal of Disconnection

Several individuals who’ve made the switch cite improved mental health as a primary benefit. One person, interviewed by Cosmo.ph, described feeling “more present” and less anxious without the constant stream of notifications. This sentiment is echoed in a report from The Atlantic exploring whether Gen Z can ditch their iPhones, highlighting a desire for more intentional technology utilize.

Beyond mental well-being, users report increased productivity and deeper social connections. Without the temptation of endless scrolling, individuals find themselves more engaged in their surroundings and more present in conversations. As one person shared with Business Insider, switching to a non-smartphone led to becoming “more extroverted and led to deeper friendships” (Business Insider).

What Does Switching Actually Look Like?

The transition isn’t always seamless. Users acknowledge the inconvenience of not having instant access to information or navigation apps. However, many find creative workarounds, such as carrying a separate camera for photos, an MP3 player for music, or relying on printed maps. This “friction” – the deliberate introduction of small inconveniences – is, for some, a key part of the appeal. As KSL NewsRadio reports, some describe it as “life in color again,” suggesting a renewed appreciation for the physical world.

The “friction economy,” as described by PYMNTS.com (PYMNTS.com), highlights how intentionally adding obstacles to digital convenience can lead to a more mindful and fulfilling experience. This isn’t about rejecting technology, but about reshaping its role in our lives.

The Future of Simpler Tech

While the trend is currently driven by individual choices, it raises questions about the future of technology design. Will manufacturers respond by offering more customizable devices that allow users to selectively disable features? Will software developers create apps that prioritize focus and minimize distractions? The growing demand for simpler technology suggests a potential market for devices that cater to a more intentional lifestyle. The movement toward dumb phones isn’t necessarily a permanent shift for everyone, but it’s a clear indication that many are re-evaluating their relationship with technology and seeking alternatives to the constant connectivity of the smartphone era.

What remains to be seen is whether this trend will expand beyond early adopters and become a mainstream movement. However, the increasing awareness of the potential downsides of smartphone addiction and the growing desire for digital well-being suggest that the appeal of simpler technology is likely to endure. Share your thoughts in the comments below – have you considered making the switch to a dumb phone?

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Technology

Crew-12 Restores ISS Crew After Medical Evacuation of Previous Team

by Sophie Lin - Technology Editor
written by Sophie Lin - Technology Editor

The International Space Station (ISS) is back to full staffing levels following the successful docking of the SpaceX Crew-12 mission on Saturday. The arrival of four astronauts – Jessica Meir, Jack Hathaway, Sophie Adenot, and Andrey Fedyaev – restores the station’s operational capacity after an unexpected medical emergency forced the premature return of the Crew-11 team last month. This event marked an unprecedented medical evacuation in the history of the orbital laboratory, leaving the ISS operating with a reduced crew.

The Crew-12 mission launched aboard a SpaceX Falcon 9 rocket from Cape Canaveral, Florida, embarking on a 34-hour journey to reach the ISS, which orbits approximately 400 kilometers (248 miles) above Earth, according to CNN Español. The successful docking is a critical step in maintaining continuous human presence in space and ensuring the continuation of vital scientific research.

The require to accelerate Crew-12’s launch was underscored by the reduced staffing levels at the ISS following the Crew-11 evacuation. NASA, which contracts SpaceX for astronaut transportation, prioritized the mission to restore full operational capabilities, as reported by CNN Español. While initial launch attempts were delayed due to unfavorable weather conditions, the mission ultimately proceeded as planned.

Details surrounding the medical emergency that prompted Crew-11’s return remain confidential. NASA has not publicly disclosed the identity of the affected astronaut or the nature of the health issue, citing medical privacy concerns. Following their landing, the evacuated crew spent a night in a hospital before being transferred to Houston for further evaluation.

International Collaboration in Space

The composition of the Crew-12 team highlights the continued international cooperation that is central to the ISS program. The crew includes astronauts from the United States, France, and Russia, demonstrating a shared commitment to space exploration. Notably, Sophie Adenot, a French military helicopter pilot, became the second French woman to travel to space, receiving public recognition from French President Emmanuel Macron, as noted in La Voz. Jack Hathaway, a member of the crew, is a captain in the U.S. Navy.

Both Jessica Meir and Andrey Fedyaev are experienced space travelers, having previously participated in missions to the ISS. Meir notably participated in the first all-female spacewalk in 2019. Upon arrival, the astronauts expressed their enthusiasm for the mission. “Estamos muy emocionados de estar aquí y empezar a trabajar,” Meir stated, while Adenot described the view of Earth from space as “alucinante” and remarked on the absence of visible borders.

Future of the International Space Station

The ISS, comparable in size to a football field, is currently slated for decommissioning in 2030. According to reports from El Universal and Agence France-Presse (AFP), the station will be directed into Earth’s atmosphere to disintegrate, with the remaining debris expected to fall into a controlled area of the Pacific Ocean.

The Crew-12 mission is expected to last between eight and nine months, longer than the typical six-month duration of commercial crew flights. During their time on the ISS, the astronauts will conduct scientific experiments, perform maintenance tasks, and carry out other critical operations in microgravity. The successful arrival of Crew-12 ensures the continuation of these vital activities and reinforces the importance of international collaboration in space exploration.

As the ISS continues its mission, the focus remains on maximizing scientific output and preparing for the future of space exploration. The work of Crew-12 will be instrumental in advancing our understanding of the universe and paving the way for future missions beyond Earth orbit.

What are your thoughts on the future of space exploration? Share your comments below and let us know what you’d like to see covered next.

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Technology

5 Apple TV Settings to Change Immediately for Better Viewing

by Sophie Lin - Technology Editor
written by Sophie Lin - Technology Editor

Apple TV stands out as a top choice for streaming, primarily due to its superior software and robust privacy features when compared to standard smart TVs. Its setup process is straightforward; simply connect it to your TV and follow the on-screen instructions to secure started. However, to maximize your Apple TV experience, there are several settings worth adjusting. These modifications can enhance video quality, improve ease of use, and tailor the device to your preferences.

1. Enable Light Sensitivity

For those who prefer a softer viewing experience, especially during nighttime binge-watching sessions, enabling the Light Sensitivity feature can be a game changer. This accessibility tool allows you to adjust the overall brightness of your screen. If the default brightness is too intense, activating Light Sensitivity can support mitigate eye strain.

To enable this feature:

  1. Open Settings from your home screen.
  2. Select Accessibility.
  3. Under Vision, choose Display.
  4. In Display Accommodations, select Light Sensitivity and activate it.
  5. Adjust the intensity to your liking using the slider.

You can streamline access by setting a shortcut to Light Sensitivity:

  1. In Settings, proceed to Accessibility.
  2. Scroll to the bottom and select Accessibility Shortcut.
  3. Choose Light Sensitivity.

2. Customize the TV Button Functionality

By default, the TV button on the remote opens the Apple TV app, which can be limiting. A more efficient option is to reassign this button to take you directly to the home screen, allowing for quicker navigation.

To change its function:

  1. Launch the Settings app.
  2. Scroll to Remotes, and Devices.
  3. Select Remote, then highlight the TV Button.
  4. Change its setting to Home Screen.

3. Adjust the Home Screen Content

The Apple TV home screen features a ‘top shelf’ displaying suggested content, but you might prefer to see your current shows and movies there instead. Changing this setting can make it easier to access what you’re watching without navigating through multiple menus.

To customize the top shelf:

  1. Ensure the Apple TV app is added to your top shelf.
  2. Go to Settings, then Apps.
  3. Select TV under App Settings.
  4. Scroll to Top Shelf, and change it from What to Watch to Up Next.

The Up Next queue will automatically populate with your unfinished movies and shows, making it simple to pick up where you left off.

4. Switch to a Grid Keyboard Layout

Typing on the Apple TV can be cumbersome due to the default linear keyboard layout. Switching to a grid layout can facilitate quicker and more intuitive text entry, similar to using your phone as a remote.

To change the keyboard layout:

  1. Open Settings and navigate to General.
  2. Under Language & Region, select Keyboard Layout.
  3. Change the layout from Auto to Grid.

5. Enable Match Content

To ensure that your viewing experience aligns with the intended quality of the content, turning on the Match Content feature is essential. This setting allows your Apple TV to automatically adjust the output based on the content’s dynamic range and frame rate, ensuring optimal viewing.

To activate Match Content:

  1. Navigate to Settings, then Video and Audio.
  2. Select Match Content and enable both Match Dynamic Range and Match Frame Rate.

Be aware that enabling this feature may occasionally cause a brief “No Signal” message as the Apple TV adjusts to the content format.

These adjustments can significantly enhance your Apple TV experience, making it not only more enjoyable to watch but as well easier to navigate. With these tailored settings, you’ll be well on your way to maximizing the potential of your streaming device. Share your thoughts and experiences with these adjustments in the comments!

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