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A growing number of automotive manufacturers are scaling back or eliminating support for Apple CarPlay in both current and upcoming vehicle models. This strategic shift isn’t about technological incompatibility, but a calculated move to retain control over the in-car experience and capture a larger share of the burgeoning automotive services market. The move comes as Apple prepares to launch CarPlay Ultra, a more deeply integrated system designed to control nearly all vehicle functions.
The decision by automakers reflects a desire to protect revenue streams generated through their own infotainment systems and subscription services. For years, CarPlay has been a popular feature, offering drivers seamless integration with their iPhones. However, this convenience comes at a cost for manufacturers, who relinquish control over the user interface and data generated within the vehicle. The rise of connected car services – from navigation and entertainment to maintenance and remote diagnostics – represents a significant potential revenue source, and automakers are keen to maintain ownership of this ecosystem. The core issue revolves around data control and the potential for Apple to dominate the in-car experience, limiting automakers’ ability to offer and monetize their own services.
CarPlay Ultra: A Catalyst for Change
Apple’s announcement of CarPlay Ultra has accelerated this trend. Unveiled in May 2025, CarPlay Ultra is designed to extend beyond the central infotainment screen, taking over control of instrument clusters, climate controls, and other vehicle functions. According to reports, this deeper integration is viewed by many automakers as an encroachment on their core business. “CarPlay Ultra represents a significant change for automakers,” as noted in a report by Tech Economy Executive Briefing. Source. The system’s ability to control a wider range of vehicle features raises concerns about brand identity and the potential for diminished customer loyalty to the automaker’s own technologies.
Automaker Resistance and Consumer Preferences
Several major automotive manufacturers are already resisting the full implementation of CarPlay Ultra. They are prioritizing the development and enhancement of their proprietary infotainment systems, often coupled with subscription-based services. However, completely abandoning CarPlay isn’t an option for most, as it remains a highly sought-after feature among consumers. According to the same Tech Economy report, existing CarPlay functionality continues to be popular with drivers, leading most automakers to maintain support for the current version. This creates a complex situation where manufacturers are balancing the desire for control with the demand to satisfy customer demand.
The Data Control Battle
Underlying this shift is a growing competition over data access and control between automakers and technology companies. Connected vehicles generate vast amounts of data about driver behavior, vehicle performance, and usage patterns. This data is valuable for improving vehicle design, developing new services, and personalizing the driving experience. Automakers are determined to retain control over this data, fearing that Apple could leverage it to gain an unfair advantage in the automotive market. The struggle for data dominance is likely to intensify as vehicles grow increasingly connected and autonomous.
Current CarPlay Support: A Snapshot
Despite the growing resistance to CarPlay Ultra, Apple maintains partnerships with a vast number of vehicle manufacturers. As of February 2026, CarPlay is supported in over 800 different vehicle models. Apple’s official list details current and upcoming support. Brands like Acura, Audi, BMW, and Bentley currently offer CarPlay integration, while others, such as Infiniti, Koenigsegg, and Lada, do not. The availability of CarPlay also extends to aftermarket car audio systems from companies like Alpine, Clarion, and Pioneer.
The Future of In-Car Infotainment
The automotive industry is at a crossroads. The battle between open platforms like CarPlay and closed, proprietary systems will continue to shape the in-car experience for years to approach. Automakers are betting that they can offer a more compelling and profitable ecosystem by retaining control over the infotainment system and leveraging the data generated by connected vehicles. Apple, is pushing for a more seamless and integrated experience, potentially at the expense of automaker control. The ultimate winner will likely be the company that can best balance innovation, user experience, and data privacy.
As the automotive landscape evolves, consumers will have more choices than ever before when it comes to in-car technology. The coming years will be crucial in determining whether CarPlay Ultra gains widespread adoption or whether automakers successfully chart their own course. What remains clear is that the fight for control of the connected car is far from over.
What are your thoughts on the future of in-car infotainment? Share your opinions in the comments below!