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Mexico City – In a move highlighting the global cultural influence of the South Korean group BTS, Mexican President Claudia Sheinbaum has publicly shared the response she received from South Korean President Yoon Suk Yeol to her request for additional concerts in Mexico. The exchange underscores the deepening cultural ties between the two nations, fueled by the immense popularity of K-pop and, specifically, BTS among Mexican youth.
Sheinbaum revealed the contents of President Yoon’s reply in a video posted to TikTok on Wednesday, February 20th, local time. The request for additional performances followed the overwhelming demand for BTS concerts in Mexico, demonstrating the band’s significant fanbase within the country. According to a report by The Korea Daily, Sheinbaum had previously sent a formal diplomatic letter to President Yoon on February 26th, requesting the additional shows.
In the TikTok video, Sheinbaum read aloud a Spanish translation of President Yoon’s letter. The letter acknowledged the strengthening relationship between South Korea and Mexico, built on “mutual respect, and trust.” It also recognized the “affection” Mexican citizens hold for Korean culture and K-pop, noting it “clearly demonstrates the depth of the cultural ties between the two countries.”
President Yoon’s response indicated that BTS’s agency had been informed of Sheinbaum’s request. While acknowledging that “public cultural activities are largely led by the private sector, making government intervention limited,” the letter expressed hope for a “positive response” in the future. He also expressed a desire for continued communication between the two countries through diplomatic channels regarding the matter.
The initial request followed Sheinbaum’s enthusiastic public support for BTS concerts in Mexico, expressed during a press conference on January 19th. The subsequent formal letter to President Yoon demonstrated a commitment to pursuing the possibility of additional performances.
The exchange highlights the growing trend of diplomatic engagement surrounding cultural exports, particularly within the realm of K-pop. Governments are increasingly recognizing the economic and cultural benefits of hosting popular musical acts, and are willing to engage in diplomatic efforts to secure performances.
President Yoon further stated his anticipation for a future meeting with President Sheinbaum, signaling a continued commitment to strengthening bilateral relations. The outcome of discussions with BTS’s agency remains to be seen, but the public disclosure of this diplomatic exchange underscores the importance both nations place on cultural exchange and the enthusiastic reception of K-pop in Mexico.
What comes next will depend on negotiations between BTS’s management and concert promoters, as well as logistical considerations for adding shows to the band’s schedule. The ongoing dialogue between the two governments, however, suggests a willingness to facilitate future performances. Share your thoughts on the growing influence of K-pop and its impact on international relations in the comments below.