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Bengaluru-based startup Sarvam AI has entered the rapidly expanding generative AI market with the launch of Indus, its new AI chat application. Available on web, iOS and Android, Indus aims to provide an AI assistant tailored for Indian users, supporting multiple Indian languages and competing directly with established global players like OpenAI’s ChatGPT and Google’s Gemini.
The launch underscores India’s growing importance as a key battleground for AI adoption. OpenAI CEO Sam Altman recently reported that ChatGPT has over 100 million weekly active users in India, while Anthropic stated that India accounts for 5.8% of Claude’s total usage, second only to the United States. This demonstrates a significant appetite for AI-powered tools within the country.
Indus is powered by Sarvam’s newly unveiled 105B model, a 105-billion-parameter large language model. The app’s release followed the company’s presentation of both its 105B and 30B models at the India AI Impact Summit in New Delhi earlier this week, where Sarvam also detailed enterprise initiatives, hardware plans, and new partnerships.
Currently in beta, Indus allows users to interact via text or voice, receiving responses in both text and audio formats. Users can sign up using their phone number, Google account, or Apple ID, though access is currently limited to users in India. Sarvam has implemented a waitlist system due to limited compute capacity, with plans to expand access over time, according to co-founder Pratyush Kumar, who shared the information on X (formerly Twitter).
“We’re gradually rolling out Indus on a limited compute capacity, so you may hit a waitlist at first. We will expand access over time,” Kumar wrote on X, adding that the company welcomes user feedback.
Sarvam, founded in 2023, has secured $41 million in funding from investors including Lightspeed Venture Partners, Peak XV Partners, and Khosla Ventures to develop large language models specifically designed for the Indian market. The Financial Express reports that this funding is fueling the development of AI solutions tailored to the nuances of Indian languages and user needs.
Key Features and Limitations
Indus distinguishes itself through its multilingual capabilities, supporting Hindi, English, and several other regional Indian languages. Users can seamlessly switch between languages within a single conversation. Beyond basic chat functionality, the app offers AI agents for task automation, supports file uploads (PDFs, images, and documents) for analysis, and includes writing tools for content creation and editing. India Today details these features as aiming to serve students, professionals, and everyday users.
However, the beta version of Indus has some limitations. Users cannot delete their chat history without deleting their entire account, and there is currently no option to disable the app’s reasoning feature, which can occasionally sluggish down response times. Sarvam has cautioned users that access may be restricted as they scale their compute infrastructure.
A Growing Ecosystem of Indian AI Startups
Sarvam is part of a growing wave of Indian startups striving to create domestic alternatives to global AI platforms. This push for indigenous AI development reflects India’s desire for greater control over its AI infrastructure and data sovereignty. Indus by Sarvam positions itself as “India’s Full Stack Sovereign AI – Building AI for all from India,” highlighting this commitment.
The company has also forged partnerships to expand the reach of its AI technology. These include collaborations with HMD to integrate AI into Nokia feature phones and with Bosch for AI-enabled automotive applications, demonstrating a broad vision for AI integration across various sectors.
As Sarvam continues to refine Indus and expand its capacity, it will be crucial to observe how the app is received by Indian users and how it navigates the competitive landscape dominated by global tech giants. The success of Indus could pave the way for further innovation and investment in India’s burgeoning AI ecosystem.
What comes next for Sarvam and Indus will depend on their ability to scale infrastructure, refine the user experience, and continue to innovate with features tailored to the unique needs of the Indian market. Share your thoughts on the rise of Indian AI in the comments below.