Global coverage at a glance: breaking international headlines, geopolitical insights, regional developments, and on‑the‑ground reports from every continent.
free Coffee Boosts For Post-Super Bowl Monday
Millions of Americans anticipating a day off work following the Super Bowl are in for an additional treat: complimentary coffee. Paris Baguette and Starbucks are both offering free caffeinated beverages on Monday, February 9th, catering to the expected surge in post-game relaxation and perhaps, a meaningful number of informal work absences.
The rise of “Super Bowl Flu” and employer Responses
The phenomenon of widespread absenteeism the day after the Super Bowl, often jokingly referred to as “Super Bowl Flu,” is a recognized trend. A 2024 study by the Employment Policies Institute estimated that the Super Bowl results in approximately $1.8 billion in lost productivity due to employee absences. The Employment Policies Institute highlights that this lost productivity isn’t necessarily negative, however, as it also contributes to consumer spending as people enjoy their day off.
employers’ responses to this post-Super Bowl trend vary widely. some companies have proactively cancelled Monday meetings, acknowledging the likelihood of reduced staff. Others are taking a more lenient approach to attendance policies, understanding the cultural importance of the event and the potential for widespread, unavoidable absences.
A Caffeine-Fueled Monday: Details of the Promotions
Paris Baguette is providing a free small hot coffee with any purchase, while Starbucks is offering a complimentary hot brewed coffee of any size to Starbucks Rewards members.These promotions are designed to capitalize on the expected increase in foot traffic and provide a small perk to customers already planning to enjoy a leisurely Monday.
Comparing the Coffee Chains’ Offers
| Chain | Offer | Requirements |
|---|---|---|
| Paris Baguette | Free Small Hot Coffee | Any Purchase |
| Starbucks | Free Hot Brewed coffee (Any Size) | Starbucks Rewards Membership |
The promotions come at a time when coffee consumption remains high across the United States. According to the National Coffee Association, approximately 62% of Americans drink coffee daily, with an average consumption of three cups per day. National Coffee Association data also reveals a growing demand for specialty coffee drinks, making promotions like these particularly appealing.
Beyond Coffee: The Broader Economic Impact
The Super Bowl’s impact extends far beyond the realm of football and free coffee. The event generates billions of dollars in economic activity, from advertising revenue to consumer spending on food, beverages, and merchandise. Deloitte’s 2024 Super Bowl Economic Impact Report estimates over $20 billion in total economic impact. Deloitte’s Report This year’s game is expected to continue that trend, offering a welcome boost to various sectors despite the potential dip in Monday productivity.
Will these free coffee offers considerably alter the number of workers taking the day off? It’s unlikely, but they certainly provide a small incentive to enjoy the post-Super Bowl atmosphere.
What does your company do to acknowledge the Super Bowl’s impact on productivity? Do you think offering perks like free coffee is a smart business strategy?
Share your thoughts in the comments below and share this article with your network!