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Arlington, Texas, Mayor Jim Ross is advocating for the inclusion of “Arlington” in the temporary name of AT&T Stadium during the 2026 FIFA World Cup, currently slated to be rebranded as “Dallas Stadium.” The dispute centers on ensuring the city receives due recognition for hosting the majority of World Cup matches at the venue, a point of significant local pride and economic investment. The stadium, home to the Dallas Cowboys, is located within Arlington city limits, a fact Mayor Ross emphasizes as crucial to acknowledge during the international event.
The debate highlights a common tension between neighboring cities vying for recognition during large-scale events. Although Dallas is leading the regional bid and will benefit from the influx of tourism, Arlington officials argue that the stadium’s location and the city’s substantial contribution to hosting nine World Cup games warrant prominent inclusion in the stadium’s temporary branding. The issue isn’t simply about civic pride, but also about accurately reflecting the geographic distribution of the tournament’s events and acknowledging the financial commitment made by Arlington taxpayers to build and maintain the venue.
FIFA Regulations and the Stadium Name Change
The push for “Arlington” to be included in the stadium’s name stems from FIFA regulations that require the removal of sponsor names – in this case, AT&T – during the World Cup. According to MSN, the planned renaming to “Dallas Stadium” has prompted pushback from Arlington officials. Mayor Ross has proposed a compromise: “Arlington-Dallas Stadium,” a solution he believes fairly recognizes both cities’ contributions. He stated, “We’re happy to share it,” during a city council meeting, but insisted that Arlington’s role must be prominently featured.
The situation underscores the complexities of regional collaboration when hosting international events. While the Dallas Sports Commission, led by Executive Director Monica Paul, has been instrumental in securing the World Cup bid for North Texas, Mayor Ross believes Arlington deserves equal billing, particularly given its investment in the stadium. He emphasized that Arlington residents, numbering over 400,000, would likely object to the stadium being solely identified with Dallas, stating, “calling that stadium by another city’s name is really going to go hard.”
Arlington’s Investment and Regional Stakes
AT&T Stadium, which opened in 2009, was largely funded by Arlington taxpayers. As WFAA reported, this financial commitment is a key factor in the mayor’s insistence on recognition. The city anticipates a significant economic boost from hosting the World Cup matches, and Mayor Ross believes that accurately representing the host city is vital for maximizing that benefit. The nine matches scheduled for AT&T Stadium represent the most games hosted at a single venue during the 2026 tournament.
The dispute isn’t limited to the stadium name. Mayor Ross has also been vocal about ensuring Arlington receives appropriate credit for its role in the overall World Cup preparations. He acknowledged Dallas’s “wonderful things” in preparation for the event but reiterated the need for Arlington to receive top billing in the stadium’s name. The mayor has expressed willingness to work with the Dallas Sports Commission to reach a mutually agreeable solution, but remains firm on the principle of Arlington’s recognition.
Looking Ahead
The final decision on the stadium’s temporary name rests with FIFA officials, though the Dallas Sports Commission wields influence in the process. The situation remains fluid, and negotiations are ongoing. The outcome will likely set a precedent for how host cities collaborate and receive recognition during future international sporting events. The 2026 FIFA World Cup is scheduled to be jointly hosted by the United States, Canada, and Mexico, with matches taking place across 16 cities. The resolution of this naming dispute in Arlington could influence similar discussions in other host cities seeking to maximize their visibility and economic benefits from the tournament.
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