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Porsche European Open 2023

Salzburg/Hallwang (OTS) – The Porsche European Open stands for top international golf on the outskirts of Hamburg. As a premium alpine destination, the SalzburgerLand was the destination partner of this high-class sporting event and advertised (golf) vacationers in the important market of northern Germany.

From Thursday to Sunday, a top field of participants including several reigning tournament winners of the DP World Tour challenged the demanding Green Eagle Course in Hamburg – including the Austrian Lukas Nemecz, who had to give up injured on Friday. The only 20-year-old Northern Irishman took the win Tom McKibbinwho thus celebrated his debut title on the DP World Tour, with a two-shot advantage over the two Germans Maximilian Kieffer and Marcel Siems (shared second place). Thousands of fans along the green and millions of TV viewers all over the world.

As a premium alpine destination, SalzburgerLand used this large stage to present its golf offerings in Hamburg. “In Germany, our most important market, and in front of an international audience, we not only present our entire summer, outdoor and golf range, but also carry the warmth of Salzburg – and of course the cuisine – out into the world of golf.”says Leo BauernbergerManaging Director of the SalzburgerLand Tourismus Gesellschaft (SLTG).

At the SalzburgerLand stand, the charming team and the handmade Mozart balls gave a foretaste of the next golf holiday in the Salzburg mountains. In a hole-in-one sweepstakes, which was organized in cooperation with the former national football player’s company E7SEN Martin Harnik is presented, the visitors might “In one shot to a golf holiday in SalzburgerLand” create – more precisely Zell am See-Kaprunthe next high king, Gastein and the Salzburg Lungau was there as a partner region in Hamburg.

“In addition to the numerous and high-quality adventure opportunities in Zell am See-Kaprun, we presented our golf offer with a first-class 36-hole course, embedded in a fantastic mountain scenery,” says Manuel ReschManaging Director of Zell am See-Kaprun. “On site at the Porsche European Open, this was framed with a top prize draw, where you might have a golf holiday in the Hotel Tauern SPA Kaprun might win.”

North Germany market: High added value through golf vacationers

Hamburg and the whole of northern Germany are an important market for golf holidays in SalzburgerLand, with daily direct flights and wealthy guests making it what it is. “The people of Hamburg are enthusiastic skiers in winter and like to come to us for a golf holiday in summer”white SLTG Managing Director Bauernberger. The accommodation providers in SalzburgerLand booked around 600,000 overnight stays in the summer of 2022 from guests from northern Germany – an increase of more than 30 percent in the past ten years.

In addition, golf vacationers in particular make a significant contribution to the high added value for tourism: they liven up the pre- and post-season in particular and spend up to 300 euros per day on their stay (Note: incl. green fee, without travel – Source: Tourismus Monitor Austria; 2022). “In addition to the golf course, they also like to go hiking, visit cultural events as well as sights in the city and state of Salzburg and enjoy our high-quality Alpine cuisine”, according to Bauernberger. In SalzburgerLand you have the choice between 16 first-class golf courses, from alpine locations such as Zell am See-Kaprun to the historic city of Salzburg to the picturesque lake district such as GC Gut Altentann am Wallersee.

More than “just” golf: networks with important partners

For SalzburgerLand, Hamburg was regarding more than “just” golf. On the fringes of the DP World Tour tournament, those responsible met important partners from business, sport and, in the media city of Hamburg, leading representatives of the media industry. A long-standing cooperation partner is also the main sponsor Porsche – the global brand with deep roots in SalzburgerLand is celebrating its 75th anniversary these days.

Questions & contact:

SalzburgerLand Tourismus GmbH
Gernot Hörwertner
+43 662 6688-75
g.hoerwertner@salzburgerland.com
presse.salzburgerland.com