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A noticeable decline in Chinese tourism to Japan is unfolding as diplomatic tensions between Beijing and Tokyo escalate. Official data indicates a significant drop in visitors from mainland China, with January figures showing a decrease of over 60 percent compared to the same period last year, according to reports.

The shift in travel patterns comes amid a complex geopolitical landscape, fueled by disputes over historical issues, territorial claims and increasingly assertive foreign policies. While multiple factors influence tourism, the current downturn appears closely linked to the strained relationship between the two nations, impacting a key economic sector for Japan.

The decline in Chinese tourists is particularly striking given the recent easing of COVID-19 travel restrictions. Prior to the pandemic, Chinese tourists represented a substantial portion of Japan’s inbound tourism market, contributing significantly to the country’s economy. In 2019, before the pandemic, Chinese visitors spent approximately ¥1.77 trillion (roughly $12.2 billion USD as of February 18, 2026) in Japan, according to the Japan National Tourism Organization .

Cold Weather and Political Factors Contribute to Decline

While the timing coincides with the coldest month in Beijing, with average temperatures ranging from -7°C (19°F) to 2°C (36°F) , experts suggest the drop extends beyond seasonal considerations. The last week of January is particularly cold, and those unfamiliar with such conditions may be deterred . However, the political climate is increasingly cited as a primary factor. Recent controversies, including differing interpretations of historical events and ongoing disputes over the Senkaku/Diaoyu Islands, have fueled nationalist sentiment in both countries.

The Japanese government has expressed concern over the situation, acknowledging the impact on the tourism industry. The decline is occurring despite efforts to promote Japan as a safe and welcoming destination for Chinese travelers. The situation is further complicated by Chinese state media’s coverage of Japan, which has become increasingly critical in recent months.

Alternative Destinations and Domestic Travel

As Chinese tourists reconsider travel to Japan, alternative destinations are seeing an increase in interest. Some are opting for domestic travel within China, while others are exploring countries perceived as more politically aligned. The Chinese New Year period, typically a peak travel season, saw a surge in domestic tourism, with many choosing to remain within the country due to the perceived risks and inconveniences associated with international travel.

Beyond the economic impact, the decline in tourism has broader implications for people-to-people diplomacy. Tourism often serves as a bridge between cultures, fostering understanding, and goodwill. A reduction in these exchanges could exacerbate existing tensions and hinder efforts to improve bilateral relations.

Activities Available in Beijing During January

Despite the cold weather, Beijing offers a range of activities for visitors in January. The Summer Palace transforms into a popular ice-skating destination, with Kunming Lake becoming the largest natural skating rink in the city, spanning an area equivalent to 98 football fields . The city also hosts ice lantern festivals, particularly at Longqing Gorge, and preparations for Chinese New Year celebrations, including lion dances and lantern decorations, commence to grab shape . Travelers are advised to pack warm clothing, including down jackets, gloves, and hats, as temperatures can drop significantly.

The average temperature in Beijing in January ranges from -9 to 2°C (16 to 36°F) , and while snowfall is relatively light, the air is typically very dry. Heating is consistently provided indoors, ensuring comfortable conditions within buildings.

Looking ahead, the trajectory of Chinese tourism to Japan will likely depend on the evolution of the political relationship between the two countries. Any signs of de-escalation or improved dialogue could pave the way for a recovery in travel numbers. However, continued tensions and negative rhetoric could further deter Chinese tourists, impacting Japan’s tourism sector and broader economic outlook. The situation warrants close monitoring as it reflects a broader trend of geopolitical factors influencing global travel patterns.

What are your thoughts on the impact of political tensions on tourism? Share your perspective in the comments below.