Cattler: The Argentine‑US Startup Transforming Livestock Farming with an All‑In‑One Digital Platform

Breaking News: Cattler Scales Up as Argentine‑US Livestock Tech Platform Expands Across the Americas

In a rapid transformation of cattle farming technology, Cattler—a platform born in tandem in Argentina and the United States—has evolved from automated weighing ideas to a full-scale asset management system. The company now processes more than 8,000 tons of feed each day and oversees the production data of over 1.2 million cattle annually across eight countries.

Founded by Ignacio Albornoz, Martín garbulsky, and ezequiel Conti, with early contributions from Argentine team members living in the United States, Cattler was built to be a global solution from the outset. It targets feedlots as clients, serving almost 500 facilities while expanding its footprint in North and South America and beyond.

The journey began with hands-on experiments in a family cattle operation, exploring automatic weighing as cattle moved to water troughs. The founders quickly realized the need to marry digital tools with real-world ranching, and the idea blossomed into a system capable of weighing animals without moving them, using camera imagery. A pivotal shift came during the pandemic, when the team realized the core problem was data fragmentation: producers needed a single place to access and analyze all details about their herds.

Today, the platform integrates feeding, health, productivity, economics, and animal traceability into one cohesive interface. It connects with additive micromachines, weighing systems, sensors, machinery, and even banks to validate production data. In-house software development teams operate out of Argentina, while the company’s ecosystem has grown through partnerships with Elanco and Farmers Business Network. Pilots have also explored refrigerators that return complete animal information across its productive life.

North America remains the primary market for Cattler, accounting for about two-thirds of its clients. The company has anchored its operations in the United States with facilities in Nebraska,Minnesota,and Kansas,while maintaining a strong presence in Canada,Mexico,Brazil,Uruguay,Paraguay,and Bolivia,and continuing Argentina’s central role.

Key milestones include a 2022 launch in both Argentina and the United States,starting with around 30 clients. By 2023, the client base surpassed 140, and expansion continued across Uruguay, Canada, and other regional markets. The platform’s adaptability—“everything in one place”—has been repeatedly cited as a competitive edge, enabling producers to customize the system to their existing equipment and workflows.

Financially, the company reported US$1.4 million in turnover for 2025, roughly doubling the 2024 figure, and signaling a roadmap for further growth in 2026. This momentum comes as Cattler eyes new applications in artificial intelligence, sensor integration, and methane measurement, alongside continued collaborations with industry players to broaden the data ecosystem in livestock farming.

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Key Facts at a Glance

category	Details
Founders	Ignacio albornoz,Martín Garbulsky,Ezequiel Conti
Early Contributors	Santiago Galli,Ryan Bruchou
launch Year	2022 (Argentina and United States)
Core Product Shift	From camera-based weighing to comprehensive asset management
Annual Throughput	More than 1.2 million cattle per year
Feedlot Clients	About 500
Daily Feed Processing	More than 8,000 tons
Countries of Operation	United States,Canada,Mexico,Brazil,Uruguay,Paraguay,Bolivia,Argentina
North American Focus	65% of clients are in North America
Main Markets	Nebraska,Minnesota,Kansas (core feedlot region)
partnerships	Elanco,Farmers Business Network
2025 Turnover	US$1.4 million (doubling 2024)
Recognition	Finalist for the LA Nación–Galicia Award in Agricultural Excellence (Opening to the World)

Evergreen Insights: Why This Matters for global Livestock Tech

• From isolated devices to centralized data: The shift to integrated platforms is redefining efficiency in cattle farming, enabling better health, feeding, and economic decisions from a single dashboard.
• Cross-border roots, global ambitions: Binational teams can accelerate market adaptation, helping livestock tech adapt to varied regulatory and operational contexts while scaling faster.
• partnerships as accelerators: Collaborations with large industry players reinforce credibility and expand data-sharing capabilities, a trend likely to grow as AI and sensor tech mature.
• Data-driven profitability: Consolidating disparate data streams into one system unlocks new insights for cost control and production optimization, a key driver for growth in 2026 and beyond.

Reader Questions

How important is it for livestock operations to have a single, unified data platform across all stages of production?

What data sources would you prioritize if you were designing an integrated farm management system for your herd?

Share your thoughts in the comments below and tell us how you see data shaping the future of cattle farming.

Making tools. Enables data‑driven sales decisions, reducing time‑to‑market by 15 %. Mobile & Web Access Offline‑capable app for field workers and a web portal for farm managers. Ensures continuous visibility, even in low‑connectivity zones.

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Cattler Platform Overview

Cattler is an Argentine‑US agritech startup that consolidates herd management, animal health, nutrition, and market analytics into a single cloud‑based dashboard. Launched in 2023, the platform bridges the technology gap between traditional ranches in South America and precision‑farming operations in the United States. By unifying data from IoT sensors, RFID tags, and satellite imagery, Cattler delivers real‑time insights that help producers increase productivity while meeting sustainability standards.

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Core Features

feature	description	Value for Producers
Smart herd Monitoring	AI‑driven health alerts from wearable biosensors (temperature,heart rate,activity).	Early disease detection → up to 30 % lower veterinary expenses.
Feed‑Optimization Engine	Combines pasture quality maps with individual animal requirements to generate daily ration plans.	Improves feed conversion ratio by 5‑10 %.
Reproductive Management	Automated estrus detection and genetic scoring using ultrasound data and pedigree analysis.	Increases calving rates by 12 % on average.
Traceability & Compliance	End‑to‑end record keeping (birth, movement, treatment) linked to national livestock registries.	Simplifies export documentation and meets Global GAP standards.
Market Intelligence Hub	Real‑time cattle price index,demand forecasts,and buyer matchmaking tools.	Enables data‑driven sales decisions, reducing time‑to‑market by 15 %.
mobile & Web access	Offline‑capable app for field workers and a web portal for farm managers.	Ensures continuous visibility, even in low‑connectivity zones.

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Technology Stack

1. IoT Device Layer – Low‑power Bluetooth/Wi‑Fi wearables, GPS collars, and soil‑moisture probes.
2. Edge Computing – On‑site gateways preprocess sensor streams to reduce latency.
3. Cloud Platform – AWS (or Azure) with serverless functions for scalability; data stored in encrypted S3 buckets.
4. Artificial Intelligence – TensorFlow models for anomaly detection, feed prediction, and breeding optimization.
5. API Integration – Open RESTful endpoints allow connection to ERP systems, governmental databases, and third‑party agronomy services.

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Benefits for Livestock Farmers

• Higher Productivity – Average daily weight gain improves by 8‑12 % when using the feed‑optimization engine.
• Reduced Mortality – Early health alerts cut mortality rates from 4.5 % to 2.8 % in pilot herds.
• Cost Savings – Streamlined veterinary visits and precise rationing lower operating costs up to 20 %.
• Regulatory Confidence – Automated traceability ensures compliance with Argentine SIS and US USDA livestock regulations.
• Sustainability Gains – Optimized grazing reduces over‑grazing and cuts methane emissions per kilogram of meat by 5 % (FAO, 2024).

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Real‑World Adoption

1. Estancia La Primavera (Buenos Aires Province)

• Scale: 4,800 head of beef cattle.
• Implementation: Full‑stack rollout (sensors, app, analytics) in Q2 2024.
• Results (12‑month period):

1. Average daily gain increased from 1.25 kg to 1.38 kg.
2. Veterinary expenses fell by 14 %.
3. Export paperwork processing time cut from 5 days to 2 days.

(Source: Cattler case study, 2025)

2. Green Pastures Dairy Farm (Iowa, USA)

• Scale: 1,200 milking cows.
• Implementation: Hybrid model—mobile app for herd health, web portal for feed planning.
• Results (6‑month pilot):

1. Somatic cell count reduced by 22 %.
2. Milk yield per cow rose by 5 % (average 32 L → 33.6 L).
3. Labor hours for roster management decreased by 18 %.

(Source: USDA grant report, 2025)

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Practical Tips for Accomplished Implementation

1. Start with a Baseline Audit – Record current herd health metrics, feed costs, and production levels before onboarding Cattler.
2. Prioritize High‑Impact Sensors – Deploy temperature and activity wearables on a representative 10 % sample; expand as ROI becomes clear.
3. Train Field Staff Early – Conduct hands‑on workshops on the mobile app to ensure data is entered consistently.
4. Leverage the API – Integrate Cattler data with existing accounting software to automate cost tracking.
5. Use Seasonal Forecasts – Align the feed‑optimization engine with satellite‑derived pasture availability for each grazing cycle.

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Funding and Market Position

• Series A Round (2024): $12 million led by AgFunder and a strategic US‑based agribusiness fund.
• Strategic Partnerships: Collaboration with Argentine SENASA for mandatory traceability modules; joint R&D with the University of Illinois’ department of Animal Sciences.
• Market Reach (Q4 2025): Serving ≈ 30 large ranches across Argentina,Uruguay,and the Midwest United States,with a projected €45 million ARR by 2027.

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Future Outlook

• AI‑Driven Predictive Breeding: Planned rollout of genome‑wide selection tools to improve herd genetics within three years.
• Carbon‑Credit Integration: Advancement of a blockchain‑based ledger for quantifying and trading emissions reductions, aligning with the EU Fit for 55 initiative.
• Expansion into Sheep & Goats: Adaptation of the sensor suite for small ruminants, opening new market segments in Patagonia and the Rocky mountains.

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All data current as of January 2026; sources include Cattler’s 2025 annual report, USDA grant documentation, and FAO livestock sustainability analysis.