The “Retromaxxing” Revolution: How Handmade Holiday Decor is Rewriting the Rules of Christmas
Six miles of velvet ribbon. That’s how much Josie Rossington, owner of the Follie gift store in Lincoln, UK, has sold since October. It’s a staggering figure, especially considering she initially suspected a glitch in Google’s algorithm was driving the demand. But the surge isn’t a digital anomaly; it’s a tangible sign of a larger shift in how we decorate for the holidays – a move towards handmade, nostalgic aesthetics experts are calling “retromaxxing,” and it’s poised to reshape the $688 billion global gift and decoration market.
From TikTok Trend to Tangible Transformation
The velvet ribbon chain garland, popularized on TikTok and Pinterest, is the most visible manifestation of this trend. But it’s more than just a fleeting viral moment. The appeal lies in a deep-seated desire for authenticity and connection in a world increasingly dominated by mass-produced goods. Emma Howard, founder of Mother of Pearl, experienced this firsthand, stating, “I put it on the internet and it just went insane. I’ve never had that traction before.” Her experience mirrors a broader pattern: small businesses are thriving, and even major retailers like Hobbycraft are reporting exponential increases in ribbon sales – a 334% jump in burgundy wire-edge satin ribbon alone, with ribbon-related searches up over 2000% since December 2024.
The Psychology of Nostalgia and the Appeal of “Retromaxxing”
“Retromaxxing” isn’t simply about recreating past styles; it’s about selectively embracing elements of previous eras to create a comforting and personalized present. Interior designer and trends forecaster Whinnie Williams explains, “Garlands have been a breakout star of 2025, in all their shapes and sizes… Paper chains and honeycomb garlands in particular have surged. They’re nostalgic, lightweight [and] recyclable.” This trend taps into a powerful psychological need for comfort and familiarity, particularly during times of uncertainty. The act of *making* these decorations adds another layer of meaning, fostering family bonding and creating lasting memories.
Beyond the Ribbon: The Expanding Universe of Handmade Holiday Decor
While velvet ribbon chains are the current focal point, the “retromaxxing” trend extends far beyond. Expect to see a continued rise in:
- Hand-painted ornaments: Personalized ornaments, often featuring family portraits or meaningful dates, are gaining popularity.
- Vintage-inspired textiles: Quilted tree skirts, crocheted stockings, and embroidered table runners are replacing sleek, modern alternatives.
- DIY advent calendars: Moving away from pre-filled plastic calendars, families are creating their own unique advent calendars with personalized treats and activities.
- Natural elements: Dried oranges, pinecones, and foraged greenery are being incorporated into decorations, adding a rustic and organic touch.
This isn’t just a trend for the craft-inclined. Etsy and other online marketplaces are experiencing a surge in demand for handmade holiday decor, making it accessible to a wider audience. The rise of “cottagecore” and similar aesthetics on social media has further fueled this demand, creating a visual language that celebrates imperfection and individuality.
The Implications for Retail and the Future of Festive Spending
The “retromaxxing” trend presents both challenges and opportunities for retailers. Those who can adapt and offer supplies for DIY projects – high-quality velvet ribbon, crafting kits, vintage-inspired fabrics – are likely to thrive. However, retailers relying solely on mass-produced, perfect-looking decorations may struggle.
Furthermore, this shift towards handmade decor could lead to a more sustainable approach to holiday spending. Reusable decorations, crafted from durable materials, reduce waste and encourage a more mindful approach to consumption. Africa Daley-Clarke, a home interiors writer, notes, “It’s less about a perfect tree and more about a home that reflects the people living in it…rustic textures, softer styling, fewer fragile precious pieces and more tactile decorations that can handle real family life.”
The Rise of the “Slow Christmas”
This trend is part of a broader movement towards a “slow Christmas” – a deliberate rejection of the frantic pace and commercialism often associated with the holiday season. Consumers are increasingly prioritizing experiences over possessions, and handmade decorations align perfectly with this value shift. The time spent crafting decorations with loved ones becomes part of the celebration itself, fostering a sense of connection and creating cherished memories.
Looking Ahead: The Metaverse and the Future of Nostalgia
Interestingly, the “retromaxxing” trend isn’t limited to the physical world. The metaverse is also seeing a surge in demand for nostalgic aesthetics. Users are creating virtual homes decorated with vintage furniture and handmade ornaments, seeking to recreate the comforting atmosphere of their childhoods. This suggests that the desire for nostalgia is deeply ingrained in human psychology and will continue to shape our preferences, both online and offline.
The future of holiday decorating is likely to be a blend of the physical and the digital, the handmade and the mass-produced. However, the underlying theme will remain the same: a desire for authenticity, connection, and a celebration of individuality. The six miles of velvet ribbon sold by Josie Rossington aren’t just a statistic; they’re a symbol of a cultural shift that’s rewriting the rules of Christmas.
Frequently Asked Questions
Q: Is the velvet ribbon trend likely to last beyond this year?
A: While viral trends often fade, the underlying principles driving the velvet ribbon craze – a desire for handmade, nostalgic decor – suggest it has staying power. The versatility of velvet ribbon and its potential for reuse mean it’s likely to remain a popular choice for years to come.
Q: How can I incorporate the “retromaxxing” trend into my own holiday decor?
A: Start small! Try making a simple velvet ribbon garland, repurposing vintage ornaments, or incorporating natural elements into your decorations. Focus on creating a warm and inviting atmosphere that reflects your personal style.
Q: Where can I find supplies for DIY holiday decorations?
A: Craft stores like Hobbycraft, online marketplaces like Etsy, and local fabric shops are all great sources for supplies. Don’t be afraid to get creative and repurpose materials you already have!
What are your predictions for the future of holiday decorating? Share your thoughts in the comments below!
