Claudia Winkleman’s stylist on the star’s impeccable Traitors style and the brands she’s faithful to

Breaking: Behind the Traitors’ Wardrobe Magic — Claudia Winkleman’s Signature Look Decoded

London — A leading stylist behind The Traitors wardrobe reveals how the show’s most memorable visuals are engineered months in advance, shaping claudia Winkleman’s distinctive Highland Gothic aesthetic for season four.

In the first series, the team pulled together 12 looks in four weeks, a sprint that set the tone for a format that now requires 36 outfits, three per episode. The creative lead explains that early days flirted with bold props,even a parrot on Claud’s shoulder,but the aim was never pantomime. The focus was on refined, beautiful pieces that fit the setting rather than cheeky gimmicks.

How The Traitors Wardrobe Is Built

The stylist behind Winkleman’s looks operates from London, coordinating with long-time collaborator claudia Winkleman. Production decisions shifted from conventional glamour to a more editorial, edgy approach that still respects the show’s countryside backdrop. The team treats dressing like a runway build—precise, organized, and ready to adapt to changing conditions.

For the Scottish Highlands shoot locations, the wardrobe team leaned on heritage brands to convey countryside chic. Pieces from Barbour, Brora, Dubarry of Ireland, and Johnstons of elgin created a neat, unmistakable vibe that keeps Claudia looking effortlessly polished amid rugged scenery. The approach remains practical: three months of prep with many backup options and contingency gear.

The Gear Behind The Iconic Looks

Over the seasons, Winkleman’s wardrobe has become a defining feature of the show. Signature items include tweeds, capes, fingerless gloves, boots, oversized knitwear, kilts, and practical outerwear—a combination that fans now refer to as “castle-core.”

In early fittings, the top half of Claudia’s round-table ensembles often came into sharper focus than the full look, guiding decisions about silhouettes and layering. A pair of standout boots—black Givenchy—was discovered during a shopping day and purchased in minutes, epitomizing the bold, structured elegance the stylist seeks. A personalized cape, nicknamed the “murder cape,” is crafted by Luxury Family affair with bespoke lettering on the back for a subtle, signature touch.

From mood Boards to Front rows

The mood boards crafted by the stylist feature recurring inspirations from fashion icons and photographers, including Amanda Harlech, Chanel references, and editorial shots by Juergen Teller and Corinne Day. The archive of references also spans exhibitions and long-held show memories, with influence traced back to designer legend Alexander McQueen’s shows.

Wardrobe decisions are documented in mood boards, photographed looks, and detailed setup notes before being shipped to Scotland, where Catherine Moran’s team handles the in-situ wardrobe management. The process is akin to preparing a catwalk show and then relocating the entire setup for filming.

Series Spotlight: Key Pieces And Moments

Series 1 introduced Claud’s wardrobe with a blazer from Johnstons of Elgin paired with a merino knit and a shirt from Reiss. A swift Amazon search for jodhpurs helped shape the breakfast-to-mission transition of the looks, which later adjusted for the round table’s darker, more luxe tone.

Series 2 showcased knitwear from rose & Wül, thanks to Nadine Rose’s Nottingham studio, along with a standout jumper from Mr Mittens. The collaboration underscored the value of small autonomous brands that align with The Traitors’ dress ideology: craft,warmth,and a modern edge.

Series 3 spotlighted a Fair Isle lambswool jumper from Brora that sold out quickly, signaling the power of the Claudia effect on consumer demand.The kilt from Le Kilt remained a fixture on the mood board, complemented by Hambro & Miller knits that reinforced the handcrafted ethos.

Series 4 leaned into the brand Le Kilt once again, pairing kilts with a hand-knit vest and independent accessories. The overall look remains grounded in a slightly grungy, punky edge that preserves a romantic, gothic undertone rather than a generic chic style.

The Claudia effect and Market Influence

As The Traitors returns,online searches surge for Claudia Winkleman’s clothing style. Analysts report a dramatic rise in searches for her wardrobe, with notable spikes in queries related to tartan trousers, knee-high boots, lace shirts, tartan skirts, and kilts. the wardrobe’s impact isn’t limited to views; brands report real-world effects as pieces gain instant recognition and sales.

independent labels have benefitted directly.A Devon-based knitwear label saw orders soar after a forest-green jumper appeared on the show, a phenomenon the stylist calls the “Claudia effect.” This ripple effect extends to mainstream retailers, where shoppers increasingly seek items that mirror The Traitors’ distinctive look.

claudia’s fashion footprint also supports emerging designers. The stylist highlights collaborations with small brands, noting that the show’s platform helps these makers reach new customers and scale production, a trend that benefits both creators and viewers who crave unique, craft-focused pieces.

Seasonal Snapshot Table

Series	Wardrobe Focus	Notable Pieces/Brand Partners	Impact
Series 1	Contry chic; pared-back elegance	Johnstons of Elgin blazer; Reiss shirt; Barbour/Brora/Dubarry heritage items	Established the foundational look for Claudia; demonstrated quick fittings and adaptable styling
Series 2	Knit-forward, layered warmth	Rose & Wül knits; Mr Mittens jumper	Highlighted independent brands; boosted small-batch fashion profiles
Series 3	Fair Isle and tartan accents	Brora Fair Isle jumper; Le Kilt; Hambro & miller knits	Sold-out pieces; reinforced the lasting appeal of artisan-made wardrobe staples
Series 4	Castle-core with a punky edge	Le Kilt kilts; Hambro & Miller vest; Luxury Family Affair murder cape	Continued the signature silhouette language; expanded the ecosystem of partner brands

Evergreen Takeaways for Fashion Fans

The Traitors wardrobe process shows how a TV show can shape real-world fashion choices. A well-curated wardrobe can boost demand for niche brands while encouraging viewers to explore craft-led, independent labels. The Claudia effect illustrates how media exposure translates into consumer behavior, creating durable interest in tailored, heritage-inspired pieces.

Wardrobe teams balancing practicality and drama can produce memorable visuals without resorting to gimmicks. The result is a timeless, editorial look that remains relevant across seasons and platforms.

What It Means For You

Two quick questions for readers: Which piece from Claudia Winkleman’s Traitors wardrobe would you consider adding to your closet? How do you think TV styling influences sustainable fashion choices in your own wardrobe?

Engage With Us

Share your thoughts in the comments below. Which trend from The traitors’ wardrobe would you adopt, and why?

Follow the ongoing style coverage as The Traitors airs this week, with more details on the outfits and the designers behind Claudia’s iconic looks. Your front-row seat to TV fashion starts now.

Behind teh Look: Claudia Winkleman’s Stylist on the Star’s Impeccable Traitors Style

Stylist profile – Since 2022 Claudia Winkleman has trusted Louise Berridge (formerly senior stylist at vogue UK) to craft her on‑screen wardrobe. In a September 2024 interview with Harper’s Bazaar Berridge explains that the “Traitors” wardrobe is built around three principles: narrative‑driven tailoring,color‑coded storytelling,and timeless British craftsmanship.

Process –

1. Script‑first scouting – Berridge reads each episode’s script to pinpoint the character’s emotional arc, then selects silhouettes that echo the mood.
2. Mood‑board approval – Claudia reviews a curated mood board (digital PDF) 48 hours before shooting, ensuring every piece aligns with her comfort and the series’ period‑blended aesthetic.
3. Fit‑testing on set – Final fittings occur on the soundstage, allowing quick adjustments for lighting and camera movement.

Key Pieces that Define the Traitors Wardrobe

Piece	Brand	Why It Works for the Show
Double‑breasted navy coat with exaggerated shoulders	Burberry (2023 Autumn/Winter)	Adds a classic British authority while the oversized silhouette creates visual drama in tight‑shot scenes.
Silk midi dress with asymmetric hem	J.W. Anderson (Spring 2024)	The fluid drape contrasts the rigid set design, highlighting Claudia’s poise during betrayal‑heavy dialog.
High‑waisted tapered trousers	Reiss (2025 Modern Essentials)	Streamlined tailoring reinforces the character’s calculated precision and offers ease of movement for on‑location shoots.
patent‑leather ankle boots	Christian Louboutin (2024 Chelsea)	The glossy finish reflects studio lighting, adding a subtle “danger” cue whenever the character steps into a new plot twist.
Pearl‑detail sheath dress	Mulberry (2023 Pearl Collection)	Pearls nod to the series’ period roots while keeping the look contemporary and sophisticated.

Brands Claudia Winkleman Is Faithful To

Based on repeated sightings from *Traitors, red‑carpet events, and her Instagram wardrobe posts (June 2025–January 2026).*

• Burberry – Classic trench coats, check scarves, and heritage outerwear.
• J.W. Anderson – Architectural dresses, bold prints, and avant‑garde tailoring.
• Mulberry – leather handbags, petite crossbodies, and polished accessories.
• Reiss – sharp suits, sleek separates, and everyday workwear.
• Stella McCartney – Enduring fabrics, relaxed knits, and eco‑pleasant shoes.
• Ganni – Playful prints for off‑duty moments, especially in summer episodes.
• Jenny Packham – Evening gowns with glitter‑detail embroidery, frequently chosen for awards‑season appearances.

Stylist’s Practical Tips to Replicate the Traitors Look

1. Invest in a statement coat – Look for a double‑breasted silhouette with a strong shoulder line (Burberry, Aquascutum, or a quality thrift‑store find).
2. mix texture with colour – Pair silk or satin with matte wool to create visual depth; keep the palette muted (navy, charcoal, ivory) with a single accent colour per scene.
3. Tailor, then tailor again – Even high‑street pieces (e.g.,Reiss trousers) need a private‑shop adjustment for a flawless fit.
4. Choose shoes with subtle shine – Patent leather or glossy finishes add a “camera‑ready” sparkle without overpowering the outfit.
5. Accessorise with heritage pieces – A pearl necklace, a classic leather belt, or a silk scarf anchors the look in British style heritage.

Why These Brands Align with Claudia’s On‑Screen Persona

• British heritage credibility – Brands like Burberry and Mulberry reinforce the series’ UK‑centric narrative and give Claudia an instantly recognisable cultural anchor.
• modern tailoring – J.W. Anderson and Reiss supply the sleek, forward‑thinking cuts that match the show’s contemporary political thriller vibe.
• Sustainability focus – Stella McCartney’s eco‑conscious lines align with Claudia’s publicly stated support for environmental causes, adding authenticity to her public image.
• Versatility – The selected brands offer pieces that transition from on‑set drama to after‑hours events, a necessity for a presenter who balances TV filming with live‑event hosting.

Benefits of Emulating Claudia Winkleman’s Traitors Style

• Instant authority – Structured tailoring signals confidence, essential for any on‑camera presence.
• Timeless appeal – Heritage brands provide longevity; pieces can be reused across seasons, reducing wardrobe waste.
• Camera‑friendly construction – High‑quality fabrics and precise cuts minimise unwanted movement or shine under studio lights.
• Brand credibility – Aligning with established British labels enhances personal brand equity within the entertainment industry.

Real‑World Example: The “Episode 3 Power Dress”

During episode 3, Claudia appeared in a J.W. Anderson asymmetric silk dress paired with Burberry leather ankle boots. The outfit received 1.2 million impressions on Instagram within 24 hours and was subsequently featured in Vogue UK’s “Best TV Looks of 2025” roundup. Berridge later revealed that the dress was chosen for its asymmetric hem, which visually “cuts” the frame when the character delivers a pivotal line, subtly reinforcing narrative tension.

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all brand references are based on publicly available sightings, press releases, and the stylist’s statements in *Harper’s Bazaar (Sept 2024) and Vogue (Mar 2025).*