The Quiet Revolution: Why ‘Clean Conscious Living’ Is About More Than Just Minimalism
Seven credit cards. That’s how many I owned before a casual conversation in Las Vegas forced me to confront a nagging unease. My friend, Nate VanLiere, isn’t interested in accumulating points or perks; he’s embraced a life of “clean, conscious living” – a philosophy that’s rapidly gaining traction as more people question the relentless pursuit of ‘more.’ But this isn’t about deprivation; it’s about a fundamental shift in how we define success and happiness, and it’s poised to reshape everything from consumer habits to career paths.
From Childhood Simplicity to the Hedonic Treadmill
Growing up, joy was found in mud balls and rolling tires. Creativity filled the gaps where resources were scarce. But somewhere along the way, many of us traded that simple contentment for a belief that happiness could be bought. We chase novelty, accumulate possessions, and seek ever-more-exotic experiences, only to find ourselves perpetually unsatisfied. This phenomenon, known as the hedonic treadmill, keeps us running in place, constantly striving for a happiness that remains just out of reach.
What is ‘Clean, Conscious Living’?
Nate describes **clean, conscious living** as a deliberate choice to live intentionally, rooted in mindfulness and minimalism. It’s a rejection of default settings – the societal pressures to consume, compete, and constantly upgrade. It’s not a rigid set of rules, but rather a framework for self-reflection, incorporating practices like meditation, mindful movement (yoga, for example), and decluttering – not just of physical possessions, but of mental and emotional clutter as well. It’s about cultivating presence and gratitude in everyday life.
Beyond Minimalism: It’s About Freedom
“Minimalism isn’t about living with nothing, it’s about living with just enough,” Nate emphasized. He wasn’t advocating for austerity, but for liberation. The freedom from debt, the freedom from the constant need to acquire, and the freedom to align your life with your values. For Nate, that meant leaving a stable career as an auditor to become a yoga instructor – a path that fed his soul rather than just his bank account. This echoes a growing trend of individuals prioritizing purpose over prestige, as highlighted in recent reports on the Great Resignation and the changing priorities of the workforce.
The Psychological Cost of ‘Keeping Up With the Joneses’
The pressure to project an image of success – fueled by social media and consumer culture – is taking a toll. Studies show a strong correlation between materialism and anxiety, depression, and lower life satisfaction. The constant comparison to others breeds discontent and a sense of inadequacy. Nate’s shift wasn’t just about simplifying his possessions; it was about dismantling a competitive mindset that valued status over authenticity. He now prioritizes serenity and integrity, redefining success on his own terms.
Credit Cards as a Symbol of Impulsive Consumption
My own seven credit cards, justified by travel perks, became a stark symbol of this impulsive cycle. The $695 annual fee on one card alone was a wake-up call. Nate wasn’t judging my choices, but simply holding up a mirror, forcing me to confront the disconnect between my values and my spending habits. His point wasn’t that everyone should ditch their credit cards, but that every purchase should be made with awareness, not impulse.
The Future of Conscious Consumption
This movement isn’t a fleeting trend; it’s a response to a deeper societal shift. As concerns about climate change, economic inequality, and mental health grow, more people are seeking alternatives to the traditional model of endless growth and consumption. We’re likely to see:
- A rise in the ‘experience economy’ focused on meaningful experiences rather than material possessions.
- Increased demand for sustainable and ethically sourced products.
- A growing emphasis on financial literacy and mindful spending.
- More individuals prioritizing work-life balance and purpose-driven careers.
Nate’s path may seem radical, but the underlying principles are universal. I found my own version of simplicity in a childhood ritual – making mud balls with my family. The key is to find what resonates with you, to intentionally create a life that aligns with your values, and to rediscover the joy in the simple things. What are your first steps towards a more conscious way of living? Share your thoughts in the comments below!
