ClearScore Secures Partnership with The FA for Prestigious Cup Competitions
Published: October 22, 2025 at 12:00 PM GMT
Credit scoring and marketplace firm ClearScore has announced a multi-year partnership with The Football Association, becoming an official supporter of both the Men’s and Women’s FA Cups.
Deal Unveiled Ahead of Crucial Tournament Stages
The collaboration between ClearScore and The FA was formally revealed as the initial rounds of the Women’s FA Cup commenced this weekend. The corresponding stage of the Men’s FA Cup is scheduled for November 1st and 2nd.This partnership highlights a growing trend of financial institutions investing in sports sponsorships to increase brand visibility and customer engagement.
ClearScore intends to launch a complete marketing initiative centered around the impact of these respected tournaments on communities and individuals, alongside direct support for teams in the lower divisions, assisting them in achieving their sporting ambitions.
FA Executives Welcome New Partnership
James Gray, The FA’s Commercial Director, expressed his enthusiasm regarding the new alliance.He stated that clearscore’s dedication to empowering individuals aligns perfectly with the core values of opportunity and aspiration embodied by the FA Cup competitions. Gray emphasized that ClearScore’s commitment to financial progress makes them an ideal partner in furthering these principles.
this partnership comes as the FA Cup continues to be a meaningful commercial property, currently title-sponsored by Emirates in a deal valued at approximately $12.84 million annually, according to GlobalData Sport. Additional partnerships include agreements with EE and Mitre providing essential support to the tournament.
Expanding Sponsorship Portfolio for ClearScore
The Women’s FA Cup is separately sponsored by Adobe, with their current agreement extending through the 2025-26 season. Justin Basini, Co-founder and Chief Executive of ClearScore, conveyed his pride in collaborating with the FA Cup and Women’s FA Cup, recognizing their enduring appeal and ability to captivate audiences nationwide.
ClearScore’s initial venture into soccer sponsorship began in 2020 with a deal involving English Premier League club Fulham, marking the beginning of their involvement in the sporting world.
| Competition | Title Sponsor | Sponsorship Value (Approx.) |
|---|---|---|
| Men’s FA Cup | Emirates | $12.84 million per season |
| Women’s FA Cup | Adobe | Not publicly disclosed |
Did You Know? Sports sponsorships are projected to contribute over $20 billion to the global economy by 2027, demonstrating the increasing financial meaning of these partnerships.
Pro Tip: Brands looking to maximize their sports sponsorships should focus on authentic engagement with fans and communities, rather than simply logo placement.
What impact do you think this partnership will have on ClearScore’s brand recognition? And how will ClearScore’s support influence the lower-league teams involved in the FA Cup competitions?
The Growing Trend of Financial Brands in Sports Sponsorship
The partnership between ClearScore and The FA exemplifies a growing trend: the increasing engagement of financial brands in sports sponsorships. this strategic move allows these companies to connect with a broad and diverse audience, enhance brand credibility, and establish themselves as supporters of community values. Other recent examples include Barclays’ sponsorship of the Premier League and American Express’ ongoing relationship with Wimbledon. According to a report by Nielsen sports, financial services companies invested over $1.5 billion in sports sponsorships globally in 2023, demonstrating the sector’s commitment to leveraging the power of sports marketing.
Frequently Asked Questions about the ClearScore/FA Partnership
- What is the primary goal of ClearScore’s FA Cup sponsorship? ClearScore aims to showcase the positive impact of the FA Cups on communities and provide support to lower-league teams.
- How long is the partnership between ClearScore and the FA? the partnership is a multi-year deal, with the specific duration not publicly disclosed.
- What other competitions does the FA oversee? The FA is responsible for governing all levels of English football, including the Premier League, Championship, and various youth tournaments.
- What is the value of the Emirates sponsorship of the FA Cup? According to GlobalData Sport, the Emirates sponsorship is valued at approximately $12.84 million per season.
- Has ClearScore sponsored sports teams previously? Yes, ClearScore previously had a sponsorship agreement with English Premier League team Fulham in 2020.
