LG생활건강’s dermatological cosmetics brand, CNP, is significantly expanding its presence in the North American market through a new partnership with Ulta Beauty. The K-beauty brand’s products are now available both online and in Ulta Beauty stores, marking a major step in CNP’s strategy to become a leading representative of K-dermatocosmetics in the region. This expansion focuses on strengthening core skincare offerings and bolstering the brand’s “Derma & Answer” line.
The launch includes 18 products, encompassing CNP’s popular “Propolis” and “Derma & Answer” lines. Among these, the “CNP Propolis Lip Serin” in six variations is available for purchase at over 1,400 Ulta Beauty locations across the United States. This follows a successful online debut in May 2024 on Amazon, where the lip serum quickly gained popularity within the “lip butter” category, demonstrating strong consumer demand for the product. CNP 립세린은 지난 2024년 5월 북미 최대 온라인 쇼핑몰인 아마존에 론칭해 ‘립버터’ 카테고리에서 큰 인기를 끌며 꾸준한 사랑을 받고 있다.
CNP’s Strategic Focus on Key Products
Online, customers can find products like the “CNP Derma & Answer Active Boost Ampoule” and the “CNP Derma & Answer Barrier Reset Cream.” CNP is particularly emphasizing its high-functionality “Derma & Answer” line, featuring products containing PDRN (Polydeoxyribonucleotide). The “Active Boost Ampoule” and “PDRN Pink Toning Deep In-Shot Ampoule” are positioned as key drivers for market penetration. The brand has already achieved significant success with its “Propolis Energy Active Ampoule,” which has surpassed 8.22 million units sold. 온라인에서는 누적 판매량 822만병을 넘긴 ‘CNP 프로폴리스 에너지 액티브 앰플’까지 포함해 총 18종을 출시했다.
The move to Ulta Beauty represents a significant distribution channel for CNP, allowing the brand to reach a wider audience and solidify its position in the competitive US beauty market. The partnership aligns with LG생활건강’s broader strategy to strengthen its dermatological skincare offerings and establish CNP as a leading K-beauty brand in North America. CNP는 기초 스킨케어를 강화해 북미 시장에서 K-더마코스메틱의 대표 주자로 자리 잡겠다는 계획이다.
Ulta Beauty’s Role in K-Beauty Expansion
Ulta Beauty has become a key player in the growing popularity of K-beauty products in the United States. By partnering with brands like CNP, Ulta Beauty is catering to a growing consumer demand for innovative and effective skincare solutions. The availability of CNP products both online and in physical stores provides customers with convenient access to the brand’s offerings.
CNP representatives have expressed confidence in the brand’s ability to create a new success story through the expansion of its basic skincare line, particularly the “Derma & Answer” PDRN Pink Toning Ampoule. The company plans to continue expanding its range of foundational skincare products to meet the evolving needs of the North American market. CNP 브랜드 관계자는 “더마앤서 PDRN 핑크토닝 앰플 등 기초 스킨케어 제품군을 확대하며 새로운 성공 스토리를 만들 것”이라고 말했다.
Looking ahead, LG생활건강 and CNP will likely focus on further strengthening their presence within Ulta Beauty and expanding their product offerings to cater to a broader range of skincare concerns. The success of this partnership will be a key indicator of CNP’s long-term growth potential in the North American market.
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