According to new rumors, Activision Blizzard is planning a special coup for Call of Duty: Modern Warfare. You couple the battle royale mode “Warzone” from the main game, bring it as a standalone title Free2Play and attack Fortnite. Our author Schuhmann believes that they are apparently based on the strategy of the 2019 hit Apex Legends.
This is the situation: Since February 2019, it has been known that Activision Blizzard is planning “something big” for the time after the launch of Call of Duty: Modern Warfare. What comes after the launch should be an “unprecedented experience for modern warfare” and offer a “huge multiplayer world”.
Since November 2019, we have actually known that it will be a Battle Royale mode. More and more leaks came. Warzone is said to come up with a huge card on which 200 players can gamble. In the gulag there should be “1vs1” fights, who can join the match again.
Some information has leaked since today,
that make everything even more exciting:
There was a test run for Warzone in January 2019
That’s why it’s so credible: The current information makes perfect sense when you look at it. It is as if someone had just given us the missing pieces for a puzzle that we have been nibbling on for weeks.
In 2019, Activision Blizzard already ran a test run according to exactly this pattern, as it has now been described. At that time, Activision Blizzard released the Battle Royale mode of Call of Duty: Black Ops 4, Blackout, for a week in January 2019 and made it available for free.
This was ultimately a “test” for the current campaign.
New information fits perfectly into the strategy
What does Activision Blizzard want to achieve with this? Call of Duty: Modern Warfare is huge, but it’s a purchase title.
The free hype caused a lot of hype in 2018
Battle Royale game, Fortnite, and then in 2019 “Apex Legends”, too
accessible for free.
Activision Blizzard calculates that with its own free game you can get to these young target groups who are used to free games and do not want to pay full price. You can then monetize them immediately via microtransactions and get them excited about the Call of Duty brand in the long term. If you are now attached to Warzone, you might buy the next Call of Duty at full price at the end of the year.
A Call of Duty: Warzone also covers a gap in the Activision Blizzard repertoire, because such a free Free2Play shooter is missing. Activision Blizzard has already clearly signaled in the May 2019 financial report that it is moving in the direction of Free2Play – however, Activision Blizzard thought Overwatch.
In January 2019, analyst Michael Pachter had already announced that Overwatch and Blackout would go Free2Play in 2019 – so he was probably a bit ahead of his time.
Surprise launch and influencers should help
How do you want to do that? With a surprise launch in early March 2020, Activision Blizzard is apparently hoping for the same effect that Apex Legends was able to achieve in February 2019: In a quiet time, everything revolved around the shooter, which was suddenly there without a big announcement and out of nowhere.
If the rumors are correct, Call of Duty: Warzone will also copy Apex Legends’ strategy and start using Twitch streamers immediately.
They were said to have already been able to test the mode – then one or the other advertising contract will have been signed.
The current leaks, which appear almost daily, contribute to increasing the hype around the title. It was the same with Apex Legends back then. It was also known “by mistake” beforehand that something is in the bush that could soon appear.
Ultimately, the goal of the campaign will not be Apex Legends, but Call of Duty wants to reach the 250 million Fortnite players (as of March 2019). Fortnite converted many “non-gamers” to gamers as Free2Play phenomenon in 2018 and 2019. Those who can now win this group of players have won the big draw.
Activision Blizzard wants exactly that. The boss Bobby Kotick dreams of having a billion players with his games by 2024. Call of Duty: Warzone would fit this strategy perfectly.
We are likely to find out in the next few days whether this theory will work. Because Activision Blizzard is supposed to start its advertising campaign soon.
CoD MW: Battle Royale “Warzone” – All information on release, size and content