Columbus, Ohio, once boasted a unique destination that predated many of today’s popular mixed-use developments: The Continent. Opened in 1972, this ambitious project aimed to recreate a European village experience, offering a blend of shopping, dining, entertainment, and residential living. For many long-time Columbus residents, particularly those who grew up in the 1970s and 80s, The Continent and its central hub, the French Market, hold a strong sense of nostalgia.
The concept, spearheaded by the late Bill Bonner, was remarkably forward-thinking for its time. Unlike the enclosed shopping malls that were gaining prominence, The Continent featured outdoor sidewalks connecting various storefronts, creating a pedestrian-friendly atmosphere reminiscent of the French Quarter in New Orleans. Apartments were built above the shops, fostering a sense of community and encouraging a “live, work, play” lifestyle decades before it became a common real estate mantra. The French Market, believed to be one of the nation’s first food courts, served as the development’s centerpiece.
A European Village in North Columbus
Located on Busch Boulevard in North Columbus, The Continent quickly became a popular destination. The development wasn’t just about retail; it was designed as an entertainment destination. One of Ohio’s first multiscreen movie theaters drew crowds, alongside a variety of casual dining options and bars. The French Market itself distinguished itself from emerging food courts by focusing on locally owned businesses selling baked goods, fresh produce, sandwiches, and gourmet items, attracting visitors from across the region, including tour buses.
The vision was to create a small French village where visitors could stroll, shop, live, and play. Streets were intentionally narrow, and the apartment buildings were kept to a height of just three or four stories, further enhancing the European feel. Cafes spilled out onto the sidewalks, creating a vibrant and inviting atmosphere. The open-air retail and mixed-use areas were unique concepts at the time, offering a different experience than traditional shopping malls.
The Rise and Fall of an Innovative Concept
During its peak in the 1970s and 1980s, The Continent was the place to be for dining, entertainment, and shopping in Columbus. However, as the popularity of large, enclosed malls like City Center, Westland Mall, and eventually Easton Town Center grew, The Continent began to lose its appeal. The rise of these expansive shopping destinations, offering a wider variety of retailers and climate-controlled environments, proved to be a significant challenge.
By the late 20th century, many of the original shops and restaurants had closed, and the once-bustling streets became quieter. Today, few retail shops remain at the 60-acre development, though the Parisian-style apartments continue to be available for rent. The vibrant cafe culture that once defined The Continent is largely a memory.
Looking Ahead: A Potential for Rebirth?
Despite its current state, many see potential for a revitalization of The Continent. With mixed-use developments becoming increasingly popular, and the success of Easton demonstrating the appeal of open-air shopping experiences in Columbus, some believe the development’s bones offer a solid foundation for a modern rebirth. The concept of creating a walkable, vibrant community with a mix of residential, retail, and entertainment options remains relevant today.
The Continent serves as a reminder of a time when Columbus was experimenting with innovative urban planning concepts. While its heyday may be over, the legacy of this pioneering development continues to resonate with those who remember its vibrant past. What the future holds for the site remains to be seen, but the possibility of a renewed Continental village continues to spark conversation among Columbus residents.
What are your memories of The Continent and the French Market? Share your stories in the comments below.
