Compliance Matters: Exploring the Controversy Surrounding Athlete Helmet Advertising – FIS Regulations vs. Red Bull Sponsorship

2023-09-25 07:24:00
The background is: The FIS wants to ban large-scale on athletes’ helmets. This is particularly regarding the helmets, whose athletes are sponsored by Red Bull. According to the FIS regulations, a helmet logo cannot be larger than 50 square centimeters. However, the helmets of athletes Marco Odermatt, Alexis Pinturault, Dominik Paris and Sofia Goggia are completely painted in the energy drink manufacturer’s brand colors of blue and silver, which, according to Eliasch, violates the regulations.
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