Vietnam’s Women’s Unions Lead Digital Revolution with AI, Empowering Entrepreneurs & Boosting Local Economies
Lang Son Province, Vietnam – In a move signaling a significant shift in economic empowerment and digital inclusion, women’s unions across Vietnam, particularly in Lang Son province, are aggressively adopting artificial intelligence (AI) and digital platforms. This breaking news highlights a proactive strategy to not only meet the evolving needs of consumers but also to equip women with the skills necessary to thrive in the digital age. This initiative is poised to significantly impact SEO strategies for local businesses and accelerate Google News visibility for related content.
From Turmeric to TikTok: A Local Entrepreneur’s Success Story
Ms. Bitirua, director of the Ruavi Agricultural Products Processing Cooperative, embodies this transformation. Since 2019, she’s been sourcing local agricultural products – turmeric, fish leaf, wild guava – and transforming them into sought-after beverages and foods. Her dedication earned her the top prize in the 2021 Women’s Entrepreneurship Contest hosted by the Vietnam Women’s Union (VWU). But her success isn’t solely rooted in product quality; it’s fueled by a savvy digital strategy.
With a Facebook following of over 60,000 and a rapidly growing TikTok presence (“Lua Vy” with 27,000+ followers), Ms. Bitirua has built a direct-to-consumer channel that bypasses traditional retail limitations. This direct engagement has resulted in a turnover exceeding VND 1 billion (approximately $40,000 USD) since the beginning of 2025. “In the new era, selling on digital platforms is an essential direction,” she explains, emphasizing the importance of showcasing both her products and the strength of ethnic minority women.
A National Mandate: Digital Transformation as a Key Priority
Ms. Bitirua’s success isn’t an isolated incident. It’s part of a broader, nationally-driven initiative outlined in Resolution No. 49, passed in September 2021. The Local Party Committee’s resolution focuses on digital transformation through 2025, with a vision extending to 2030. The Provincial Women’s Union has identified digital transformation as a “landmark event” that will fundamentally change its operations.
To facilitate this shift, the Union is providing comprehensive support, including guidelines, plans, and specific instructions to all regional branches. Crucially, officials at all levels are being trained to lead the digital transformation, organize women’s movements, and champion a “digital education for all” campaign. Currently, 100% of Federation executives utilize membership management and statistical reporting software, and all have active Zalo groups and Facebook accounts for communication.
Bridging the Digital Divide: Skills Training and VneID Adoption
Lang Son district, with over 6,500 members and 26 branches, is at the forefront of this movement. Beyond simply advocating for digital adoption, the district is actively providing digital skills training to its members. To date, over 3,000 women have participated in these programs. Furthermore, the district has seen impressive adoption rates of key digital tools: over 5,800 members now use the electronic identification card VneID, and more than 5,000 have opened electronic payment accounts.
The launch of the “Digital Education for All” movement and the “Digital Front” platform on September 10th underscores the commitment to inclusivity. The initiative specifically targets elderly women, those in rural areas, and individuals with limited access to technology, ensuring that no one is left behind in this digital revolution. This focus on digital literacy is not just about economic empowerment; it’s about fostering digital citizenship and enabling women to fully participate in the modern world.
The Future is Digital: Empowering Lang Son Women for Sustainable Growth
The proactive steps taken by the Women’s Coalition in Lang Son province are setting a powerful example for the rest of Vietnam. By equipping women with the digital skills and tools they need to succeed, they are not only fostering economic growth but also building a more inclusive and resilient society. This commitment to digital transformation promises to unlock new opportunities for Lang Son women, allowing them to confidently navigate the digital age and contribute to a richer, more civilized, and modern future for the province and the nation. The success of initiatives like these will undoubtedly be closely watched by other developing nations seeking to leverage digital technology for gender equality and economic advancement.
