Connor McDavid’s Wife: Meet Lauren Kyle & Their Life

Lauren Kyle McDavid: Beyond the Cheerleader – The Rise of a Design & Hospitality Powerhouse

The image of a supportive spouse cheering from the stands is a familiar one in professional sports. But Lauren Kyle McDavid, wife of Edmonton Oilers superstar Connor McDavid, is rapidly redefining that role. She’s not simply a fan; she’s a burgeoning entrepreneur, a talented designer, and a force in Edmonton’s hospitality scene, signaling a growing trend of athletes’ partners forging their own distinct and successful paths.

From Blind Date to Business Partner: A Relationship Built on Support

Their story began in 2015, a “blind-ish” date orchestrated by Connor’s former teammate, Luke Gazdic. The charming anecdote of Lauren using her ID to procure a bottle of wine for her then-underage date highlights a relatable, down-to-earth beginning. But beyond the initial spark, the couple’s nearly decade-long relationship has been marked by mutual support – a crucial element in navigating the high-pressure world of professional hockey and launching ambitious ventures. This dynamic is increasingly common among high-profile couples, where both partners actively contribute to each other’s success.

Designing a Life, and a Home: Lauren’s Interior Design Vision

Lauren’s professional journey began with a Bachelor’s degree in Interior Design from Ryerson University. After honing her skills at various firms, she established Kyle & what design studio in 2019, showcasing a design aesthetic she describes as “modern sleekness with a touch of classical warmth.” Her work isn’t confined to commercial projects; she masterfully designed the McDavid’s custom-built Edmonton home, a space boasting a basketball court, a speakeasy-inspired playroom, and a heated outdoor patio – a testament to her ability to blend luxury with functionality. This trend of athletes investing in bespoke, thoughtfully designed homes is on the rise, reflecting a desire for privacy and personalized spaces.

Bar Trove: A New Venture in Edmonton’s Hospitality Landscape

Lauren’s entrepreneurial spirit extends beyond design. The June 2025 opening of Bar Trove in Edmonton marks her foray into the hospitality industry. Positioned as “an escape where exceptional drinks and elegant ambiance come together,” the bar reflects Lauren’s commitment to creating curated experiences. This move isn’t isolated; we’re seeing a growing number of athletes’ partners launching businesses, often leveraging their platform and network to quickly establish a presence. The success of Bar Trove will likely inspire others to explore similar ventures, particularly in cities with thriving sports cultures.

The “Athletes’ Partner as Entrepreneur” Effect: A Shifting Paradigm

Lauren Kyle McDavid’s story isn’t just about a wife supporting her husband; it’s about a woman building her own empire. This represents a significant shift in the public perception of athletes’ partners. Historically, they were often relegated to the sidelines, but now, many are actively pursuing their own careers and passions, becoming influential figures in their own right. This trend is fueled by several factors, including increased financial independence, greater access to resources, and a desire to define themselves beyond their relationship with a famous athlete.

The Power of Personal Branding and Social Media

Lauren’s active presence on social media, particularly Instagram, plays a crucial role in building her personal brand and promoting her businesses. She leverages her platform to showcase her design work, highlight Bar Trove, and share glimpses into her life, fostering a connection with her audience. This strategic use of social media is becoming increasingly common among athletes’ partners, allowing them to control their narrative and connect directly with potential customers and collaborators.

Lenny the Bernedoodle: A Four-Legged Brand Ambassador

Even the McDavid’s beloved Bernedoodle, Lenny, has become a part of the brand. Listed as “CEO” on the Kyle & what design studio website, Lenny’s playful presence adds a touch of personality and relatability. This demonstrates a savvy understanding of how to leverage even the smallest details to build brand awareness and engagement. The use of pets as brand ambassadors is a growing trend, particularly on social media, where their adorable antics can generate significant buzz.

Looking Ahead: The Future of Athlete-Entrepreneur Partnerships

Lauren Kyle McDavid’s trajectory suggests a future where athletes’ partners are increasingly recognized as independent entrepreneurs and creative forces. We can expect to see more ventures like Bar Trove, more design studios led by talented individuals, and a greater emphasis on personal branding and social media engagement. This isn’t just a lifestyle trend; it’s a potential economic force, with the potential to create jobs and stimulate local economies. The key will be authenticity, a genuine passion for the chosen field, and a willingness to embrace the challenges and opportunities that come with building a business in the public eye. What will be the next innovative venture from a partner of a professional athlete?