Content Writer for Online and Social Media Marketing at Kastner Group: Focus on Employee Roles and Responsibilities

Kastner Group Seeks Creative Marketing Specialist

Vienna, Austria – A prominent Austrian food wholesaler, the Kastner Group, has announced an opening for a marketing specialist to bolster its five-person marketing division. The company,steeped in tradition dating back to 1828,is seeking a passionate and innovative individual to support its diverse marketing initiatives.

A Legacy of Food Expertise

The Kastner Group has established itself as a key player in the Austrian food industry, specializing in wholesale distribution, local sourcing for retailers, and catering to large-scale consumers. The company prides itself on a highly motivated and expertly trained team, and this new position reflects their commitment to continued growth and marketing excellence.

Key Responsibilities of the Role

The successful candidate will be responsible for a wide range of marketing tasks,encompassing both digital and customary strategies. Core duties include supporting and optimizing the company’s websites, designing engaging newsletters for various sales lines, and managing content across social media platforms such as Facebook, Instagram, LinkedIn, TikTok, and YouTube.

Furthermore, the position requires implementation and analysis of Search Engine Optimization (SEO) and Search Engine Advertising (SEA) campaigns, management of press relations, and logistical support for marketing and public relations events, including trade fairs. Assisting the marketing management team with diverse projects will also be a key component of this role.

What Kastner Group is Looking For

Applicants should possess completed training in marketing,public relations,communications,advertising,or a related field. Prior professional experience in online marketing is considered a notable advantage. the ideal candidate will demonstrate a flair for design, coupled with strong writing skills and creativity in crafting marketing materials.

A genuine enthusiasm for food, combined with a strong understanding of digital marketing trends, notably within social media, is essential. Proficiency in graphics programs like Canva or adobe, and experience with performance marketing campaigns like Google Ads, are also highly valued.

Benefits and Compensation

The Kastner Group offers a flexible working habitat, including the potential for daily remote work after an initial onboarding phase. Employees benefit from extensive training opportunities covering technical skills (Adobe Creative Suite) and personal progress (communication,coaching). A comprehensive benefits package includes childcare cooperation, affordable meals, complimentary refreshments, and employee discounts.

According to current Austrian labor guidelines, the gross monthly salary for a full-time position is set at EUR 2,303. However, the final compensation will be determined based on the applicant’s experience and assumed responsibilities, which will be discussed openly during the interview process.

The Application Process

Interested candidates are invited to submit their curriculum vitae and a compelling online application, including a photograph. The company emphasizes open communication and invites prospective employees to discuss their qualifications and salary expectations.

Did You Know? The food wholesale industry in Europe is experiencing significant growth, driven by changing consumer preferences and a focus on local and enduring food sources. Statista reports a projected market volume of US$243.70bn in 2024.

Pro Tip: When applying, highlight specific examples of successful marketing campaigns you’ve managed or contributed to, demonstrating your ability to drive engagement and achieve measurable results.

The Evolving Role of Marketing in the Food Industry

The food industry is undergoing a rapid change, driven by factors like increased health consciousness, the rise of e-commerce, and growing demand for transparency in food sourcing. Marketing strategies must adapt to these changes, with a greater emphasis on digital channels, personalized content, and storytelling. Companies like Kastner Group are prioritizing marketing professionals who can navigate this evolving landscape and connect with consumers on a deeper level.

The use of data analytics is also becoming increasingly crucial in the food marketing sector. Understanding consumer behavior, tracking campaign performance, and optimizing marketing spend are critical for success.

Frequently Asked Questions about the Kastner Group marketing Position

Are you ready to contribute your marketing skills to a long-standing Austrian company? What role does food play in your own marketing creativity?

What are the key skills needed to succeed as a Content Writer at Kastner Group?

Content Writer for Online and Social Media marketing at Kastner group: Roles & Responsibilities

Understanding the Core of Digital Storytelling

At Kastner Group, a Content Writer specializing in online marketing and social media marketing isn’t just about putting words on a page. It’s about understanding audience intent, crafting compelling narratives, and driving measurable results. This role is pivotal in building brand awareness, generating leads, and fostering customer loyalty. We’re looking for individuals who can seamlessly blend creativity wiht analytical thinking. Key skills include content creation, SEO writing, and a deep understanding of various digital marketing channels.

Daily Responsibilities: A Deep dive

The day-to-day life of a Kastner Group Content Writer is dynamic and varied. Here’s a breakdown of typical responsibilities:

* Content Calendar Management: Collaborating with the marketing team to plan and execute a consistent content strategy. This involves researching content ideas, identifying trending topics, and aligning content with overall marketing goals.

* Blog Post Creation: Writing informative, engaging, and SEO-optimized blog posts covering industry trends, company news, and solutions to customer pain points. We prioritize long-form content that establishes thought leadership.

* Social Media Content Progress: Crafting captivating copy and visuals for platforms like LinkedIn, Facebook, Instagram, and X (formerly Twitter). This includes writing social media captions, developing social media posts, and adapting content for different platform formats.

* Website Copywriting: Developing and refining website copy to improve user experience, drive conversions, and enhance search engine rankings. This includes landing page copy, product descriptions, and about us pages.

* Email Marketing Content: Writing compelling email newsletters, promotional emails, and automated email sequences to nurture leads and drive sales. Email copywriting requires a focus on personalization and clear calls to action.

* Content Repurposing: Transforming existing content (e.g., blog posts) into different formats (e.g., infographics, videos, social media snippets) to maximize reach and impact.

* Keyword Research & SEO Implementation: Conducting thorough keyword research using tools like SEMrush, Ahrefs, and Google keyword Planner to identify relevant keywords and incorporate them naturally into content. Understanding SEO best practices is crucial.

* Performance Analysis: Monitoring content performance using Google Analytics and social media analytics tools to track key metrics (e.g., traffic, engagement, conversions) and identify areas for improvement.

Essential Skills & Qualifications

Beyond a passion for writing, accomplished Content Writers at Kastner Group possess a specific skillset:

* Extraordinary Writing & Editing Skills: A mastery of grammar, punctuation, and style. The ability to write clearly, concisely, and persuasively.

* SEO Expertise: A strong understanding of search engine optimization (SEO) principles and techniques. Experience with keyword research, on-page optimization, and link building.

* Social Media Savvy: A deep understanding of various social media platforms and their respective audiences.Experience with social media marketing strategies.

* Content Management System (CMS) Proficiency: Experience working with CMS platforms like WordPress, Drupal, or HubSpot.

* Analytical Skills: The ability to analyze data, identify trends, and make data-driven decisions.

* Collaboration & Communication Skills: The ability to work effectively with cross-functional teams and communicate ideas clearly.

* adaptability: The digital marketing landscape is constantly evolving. A willingness to learn new skills and adapt to changing trends is essential.

* Bachelor’s Degree: A Bachelor’s degree in english, Journalism, Marketing, or a related field is typically required.

The Kastner Group Content Creation Process: A Behind-the-Scenes look

We operate on a collaborative model. Here’s a simplified overview of our content creation process:

1. Briefing & Research: A project brief outlining the content’s purpose, target audience, and key messaging is provided. Thorough research is conducted to ensure accuracy and relevance.
2. Outline & Keyword Integration: A detailed outline is created,