HY Foods Fuels Health Trend with ‘Low-Spec’ Revolution: Sales Jump Over 20%
Seoul, South Korea – In a significant shift reflecting evolving consumer preferences, HY Foods is experiencing a surge in demand for its “low-spec” food products – items formulated with reduced sugar, sodium, and fat content. This breaking news highlights a growing trend towards ‘Healthy Pleasure’ and proactive health management, particularly among younger generations, and positions HY Foods at the forefront of a rapidly changing food landscape. This is a story that’s capturing attention across the Google News landscape.
The Rise of ‘Low-Spec’ Foods: A Response to Changing Tastes
What began as a response to concerns about ‘nutritional imbalances’ stemming from Westernized diets in the early 2000s has blossomed into a full-fledged movement. The COVID-19 pandemic further accelerated this trend, with consumers increasingly focused on bolstering their health and seeking ways to enjoy their favorite foods guilt-free. HY Foods has tapped into this demand with its ‘To More Low (TOMORROW)’ campaign, building on earlier efforts dating back to 2014 to reduce unhealthy components in its product line.
The numbers speak for themselves. According to data released by the Ministry of Food and Drug Safety, production of ‘Sugar Ro’ products – a key indicator of the low-spec trend – soared by 20.1% last year, reaching 5726 billion won. The variety of these products has more than doubled, now encompassing a wider range of food categories beyond just beverages. This isn’t just a fleeting fad; it’s a fundamental shift in how people approach food.
HY Foods’ Success Stories: From Yakult to Will
HY Foods isn’t just reacting to the trend; it’s actively driving it. Internal data from the first half of 2025 reveals a general increase in regular subscriptions for its low-fat and low-spec offerings. Several products are demonstrating particularly strong performance:
- Yakult XO: This fermented milk drink, utilizing HY’s proprietary LF-7 culture technology, has seen a 22.6% increase in regular subscriptions since its launch, with cumulative sales exceeding 5 million units.
- Helicobacter Project Will Balance: With over 70% less sugar than the original Will, this product has experienced a remarkable 63.7% year-over-year increase in regular subscriptions, appealing to consumers focused on blood sugar management.
- Haru Vegetable Original & Super 100 Strawberry: Renewed versions of these popular products, featuring reduced sugar and fat, have seen subscription increases of 37.3% and 11.8% respectively.
“There was a perception that low-spec food was not good, but recently, the taste is increasing and the choice is increasing,” notes Kim Ji-eun, CM team at the HY Dairy CM Team. This sentiment underscores a crucial point: consumers are no longer willing to sacrifice flavor for health.
Beyond Products: A Commitment to a Healthy Food Culture
HY Foods’ strategy extends beyond simply reformulating existing products. The company is actively expanding its portfolio of healthier options and making these accessible through its own online mall, Predit (www.fredit.co.kr), which offers regular subscription services for a diverse range of goods. This holistic approach, combined with a focus on taste and quality, is proving to be a winning formula.
The ‘low-spec’ food movement isn’t just about individual products; it’s about a broader cultural shift towards preventative health and mindful consumption. As consumers become more informed and proactive about their well-being, the demand for healthier, tastier options will only continue to grow. HY Foods is strategically positioned to capitalize on this trend, and its success serves as a compelling case study for the entire food industry. For those looking to optimize their online presence, understanding the power of SEO is crucial, and this story demonstrates how aligning with current consumer trends can drive visibility.
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