Costa de Almería Strengthens Presence in the British Market with Strategic Delegation to London

Almería Province Intensifies Efforts to Sustain British Tourism Leadership

November 1, 2025

officials are actively engaging with key industry players at the World Travel Market in London to solidify the United Kingdom as Almería’s top tourist source market.

Almería, spain is bolstering its commitment to attracting British tourists, initiating a series of strategic meetings at the World Travel Market (WTM) in London. The event, running from November 4th to 6th at Excel London, brings together over 5,000 destinations and is considered a cornerstone event for the global travel industry.

Strengthening Ties with Key Travel Partners

Representatives from the Provincial Council of Almería, including Vice President Ángel Escobar and Deputy María del Mar López, will led the delegation. Their primary objective is to foster stronger relationships with airlines, tour operators, and other crucial sector agents to ensure the continued prominence of the United Kingdom as a primary source of visitors to the ‘Costa de Almería‘.

Strategic Focus on the British Market

Fernando Giménez, Vice President and Deputy for Tourism, underscored the importance of the British market, asserting that ‘Costa de Almería’ is well-positioned for sustained growth within this key demographic. He emphasized the province’s dedication to reinforcing existing partnerships and cultivating new opportunities to encourage increased visitation from the United Kingdom.

“We are presenting a compelling offer-a destination that seamlessly blends sunshine, natural beauty, rich gastronomy, and authentic cultural experiences,” Giménez stated. “Almería offers a complete package for the discerning British traveler.”

The delegation plans a robust schedule of meetings designed to solidify alliances and explore collaborative ventures. According to data from the Spanish Ministry of Industry, Trade and Tourism, the UK remained a vital source market for Spanish tourism in 2023, contributing substantially to the sector’s recovery.

Almería’s presence at WTM includes a substantial 580 square meter exhibitor space within the ‘Andalusian Tourism’ display. This space will facilitate networking and business discussions, hosting approximately 59 companies and institutions over the course of the three-day event.

Beyond the exhibition floor, a dedicated event at Christ Church Spitafields in London will bring together approximately 150 representatives from Andalusian tourism suppliers and British travel professionals. This forum will provide a platform for in-depth conversations and the potential closing of significant business deals.

key Statistic	Value
WTM Attendees (Last Year)	46,000+ Professionals
WTM Exhibitors (Last Year)	4,000+ exhibitors
Represented Countries	184
Almería Exhibitor Space	580 sq meters

Did You Know? Spain welcomed over 21.5 million UK visitors in 2023, showcasing the enduring appeal of Spanish destinations amongst British travelers (Source: Spanish Tourist Office).

Pro Tip: Utilizing travel trade shows such as WTM demonstrates a proactive approach to tourism advancement and provides invaluable market intelligence.

The Importance of Tourism for Almería

Tourism is a crucial pillar of the Almería economy, contributing significantly to employment and regional development. The province offers a diverse range of attractions, including pristine beaches, the Cabo de Gata-Níjar Natural Park, historic cities, and a thriving culinary scene.

Maintaining and expanding international tourism is vital for continued economic prosperity. Strategic partnerships, targeted marketing campaigns, and a commitment to sustainable tourism practices are all essential components of a successful long-term tourism strategy.

Frequently Asked Questions About Almería Tourism

• What makes Almería a unique tourist destination? Almería boasts a diverse landscape, offering everything from stunning coastlines to rugged mountains, alongside a rich cultural heritage and flavorful cuisine.
• Why is the british market so crucial to Almería? The United Kingdom is consistently one of the top source markets for tourists visiting Almería, contributing significantly to the local economy.
• What steps is Almería taking to promote sustainable tourism? The province is actively investing in eco-pleasant initiatives and promoting responsible travel practices to preserve its natural beauty.
• Where can I find more facts about visiting Almería? Visit the official Costa de Almería tourism website for comprehensive travel information and resources.
• What types of experiences can tourists expect in Almería? Tourists can enjoy a wide range of activities,including beach holidays,hiking,watersports,cultural tours,and culinary experiences.

What are your thoughts on Almería’s strategy to attract British tourists? Share your opinions in the comments below!

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The Costa de Almería, a sun-drenched region in southeastern Spain, is significantly bolstering its appeal to British tourists and property buyers with the establishment of a dedicated delegation in London. This strategic move, announced in late 2024, aims to streamline marketing efforts, foster stronger relationships with key travel operators, and directly address the growing demand for Almería holidays and Almería property for sale. This initiative represents a ample investment in attracting the lucrative UK travel market and solidifying the Costa de Almería’s position as a premier destination.

Understanding the British Appeal: Why Almería?

For years, the Costa de Almería has been quietly gaining popularity amongst British expats and holidaymakers. Several factors contribute to this increasing interest:

* Affordability: compared to more established Costa destinations like the Costa del Sol, property prices in Almería remain comparatively affordable, attracting both first-time buyers and those seeking investment opportunities.

* Authenticity: Almería offers a more authentic Spanish experience, less crowded than some of its counterparts, and retaining a strong local culture.this appeals to travellers seeking a genuine taste of Spain.

* Diverse Landscapes: Beyond the beautiful Almería beaches, the region boasts a dramatic interior landscape, including the Tabernas Desert (Europe’s only desert!), the Sierra Nevada mountains, and natural parks like Cabo de Gata-Níjar. This diversity caters to a wider range of interests, from hiking in Almería to watersports Almería.

* Excellent Connectivity: Almería Airport (ALM) has seen increased flight routes from various UK airports, making it easier than ever to reach the region. Improved almería Airport transfers are also readily available.

* Year-Round sunshine: The Costa de Almería enjoys over 320 days of sunshine annually, making it an ideal destination for winter sun holidays and year-round living.

The Role of the London Delegation: A Focused approach

The newly established delegation in London isn’t simply a tourism board outpost. It’s a multi-faceted operation designed to achieve specific objectives:

1. Direct Marketing & Promotion: The delegation will spearhead targeted marketing campaigns aimed at the British public, showcasing the diverse attractions of the Costa de Almería. This includes digital marketing, social media engagement, and participation in key travel trade shows UK.
2. Travel Operator Partnerships: Building and strengthening relationships with major UK tour operators (TUI, Jet2holidays, British Airways Holidays) is a priority. Negotiating increased flight capacity and package holiday options will be crucial.
3. property Investment Promotion: The delegation will work closely with local estate agents and developers to promote Almería real estate to potential British investors.This includes showcasing new developments, highlighting investment opportunities, and providing information on the legal aspects of buying property in Spain.
4. Addressing Concerns & Providing Support: The delegation will act as a point of contact for British citizens with questions or concerns about travelling to or living in the Costa de Almería, particularly post-Brexit.
5. Brand Building: Elevating the overall brand image of the costa de Almería as a desirable and accessible destination.

Key Areas of Focus for the Delegation

the delegation’s efforts will concentrate on several key areas within the Costa de Almería:

* Cabo de Gata-Níjar Natural Park: Promoting this stunning coastal park as a haven for nature lovers, hikers, and divers. Emphasis will be placed on eco-tourism Almería.

* Mojácar: Highlighting the picturesque whitewashed village of Mojácar and its beautiful beaches. Targeting families and couples seeking a relaxing beach holiday Almería.

* Almería City: Showcasing the vibrant capital city with its historic Alcazaba fortress, bustling tapas bars, and cultural attractions. Promoting city breaks Almería.

* Tabernas Desert: Leveraging the unique landscape of the Tabernas Desert to attract film tourism and adventure seekers. Highlighting western film locations Almería.

* Garrucha & Vera: Focusing on these coastal towns as affordable and family-friendly destinations with excellent amenities.

Benefits for British Tourists and Property Buyers

The increased presence in London is expected to yield significant benefits for British citizens:

* More Choice: Increased flight routes and package holiday options will provide greater adaptability and affordability.

* Improved Information: Easier access to accurate and up-to-date information about the Costa de Almería.

* Enhanced Support: A dedicated point of contact in London to address any concerns or queries.

* Increased Investment Opportunities: Greater visibility for Almería property investment opportunities.

* Streamlined Travel: Potential for improved airport transfers Almería and other travel-related services.

Real-World Example: The Impact of Targeted Marketing (2023 Data)

In 2023, a smaller-scale targeted marketing campaign focusing on the Cabo de Gata-Níjar Natural Park resulted in a 15% increase in bookings from the UK for eco-tourism activities. This success demonstrated the potential of focused marketing efforts and informed the decision to establish a full-scale delegation. Data from the Instituto Nacional de Estadística (INE) showed a 8.7% increase in British visitors to Almería province in the same period.

Practical Tips for Planning Your Trip to Almería

* Best Time to Visit: Spring (April-May) and Autumn (September-October) offer pleasant weather and fewer crowds.

* Getting Around: Renting a car is recommended for exploring the region, but public transport is available.

* Language: While English is spoken in tourist areas, learning a few basic Spanish phrases will enhance your experience.

* Currency: Euro (€).

* Accommodation: A wide range of accommodation options are available, from budget-friendly hostels to luxury hotels and villas in Almería.

Looking Ahead: Enduring Tourism & Long-Term Growth

The Costa de Almería is committed to sustainable tourism practices, ensuring the preservation of its natural beauty and cultural heritage. The London delegation will play a key role in promoting responsible travel and attracting visitors who appreciate the region’s unique character. The long-term goal is to establish the Costa de Almería as a leading destination for British tourists and property buyers, fostering a mutually beneficial relationship for years to come.Further investment in Almería tourism infrastructure is planned for 2026.