Scarlett Johansson’s Kimchi Love: A Global Trend in Korean Cuisine
Hollywood actor Scarlett Johansson has become the latest celebrity to express her affection for kimchi, sparking a renewed global interest in Korean cuisine. Her candid remarks at a recent press conference in Korea have set social media abuzz and underscored the growing popularity of kimchi among international stars and food enthusiasts.
Johansson’s Kimchi Revelation
During a movie press conference in Korea, Scarlett Johansson shared that she had eaten all seven kinds of kimchi at breakfast, including white kimchi, which she described as a new favorite. This confession has ignited conversations and reactions from netizens, with many Koreans expressing surprise at her kimchi consumption.
“I may like kimchi more than Koreans,” Johansson said, highlighting her deep appreciation for the fermented dish. Other celebrities, such as Gwyneth Paltrow, have also publicly expressed their love for kimchi, particularly vegan varieties.
The Growing Popularity of Kimchi
Kimchi, a traditional Korean side dish made from salted and fermented vegetables, has been gaining global recognition. The diversity of kimchi types, from the classic napa cabbage kimchi to more exotic varieties like cucumber kimchi, has captured the attention of foodies worldwide. According to Lee Chang-hyun, Director of Global Culture Research at the World Kimchi Research Institute, the interest in kimchi has surged thanks to endorsements from international celebrities.
In recent years, unique kimchi varieties like white kimchi, Dongchimi, and sweet kakdugi have been gaining traction. Social media platforms, especially TikTok, have played a significant role in popularizing recipes and techniques for making these dishes. Cucumber kimchi, for instance, has become a viral sensation due to its light, fresh texture and ease of preparation.
The Economic Impact of Kimchi
Kimchi’s global appeal has translated into substantial economic benefits for Korea. According to the Ministry of Agriculture, Food and Rural Affairs, kimchi exports reached 47,100 tons last year, amounting to $163.6 million. This growth is attributed to the increasing presence of kimchi in local distributors and the introduction of diverse kimchi products.
Forbes cited cucumber kimchi as a Korean trend that dominated TikTok in 2022, highlighting its simplicity and appeal. The dish can be prepared in just 30 minutes using common ingredients like cucumbers, salt, garlic, onions, green onions, and red pepper powder.
The Future of Kimchi
As the popularity of K-food and fermentation continues to rise, kimchi is being recognized as a “healthy and interesting fermented food.” Lee Chang-hyun predicts that kimchi will evolve to incorporate local specialties and adapt to various food cultures around the world. With over 150 types of kimchi already in existence, the future holds exciting possibilities for this versatile dish.
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