Breaking News: Virginia Díaz on the Evolution of Indie Music and New Musical Consumption
Virginia Díaz, one of Spain’s great music journalists and presenters, has shared her insights on the evolution of the indie music scene and the changing landscape of musical consumption. With a career spanning over two decades, Díaz has been a prominent figure in promoting new talents and shaping the cultural ecosystem.
From Radio to Television: A Journey Through the Music Scene
Díaz began her career in the early 2000s at Radio 3 of RNE, where she has been directing and presenting the program 180 grados for 18 years. This platform has become a cornerstone for discovering new talents. Additionally, she spent a decade hosting Hierros y cachitos on Canal 2, a format that significantly impacted the music scene and even made its way to television.
The Indie Scene: Quality Over Prejudice
“It has changed a lot. First, in terms of quality: there are now much less prejudices. For me, in general, there is more quality than in the 90s. At that time there was a complex: you could not sing too well, or touch too well, because it seemed that you approached the commercial. Since the early 2000s that has changed radically,” Díaz explained.
Today, the underground and non-mainstream scenes are flourishing with bands that embrace their influences freely, from The Beatles to Estopa. This freedom has led to a surge in the quality of music, breaking down barriers and allowing artists to explore their full potential.
Musical Consumption in the Digital Age
Díaz also discussed the shift in musical consumption habits among younger audiences. “Yes, totally. Most do not stop listening to an entire album. They consume loose songs, many times through social networks, and discover topics by viral videos of 20 seconds. Sometimes they don’t even know who sings the song, but then they go to the concerts. Even so, there is a faithful audience,” she said.
This duality in consumption—ephemeral and album-focused—coexists, with dedicated fans eagerly awaiting new releases from their favorite artists.
A Personal Journey with Music
Díaz’s passion for music began in childhood, with a love for recording mixtapes and learning songs by ear. Her journey from a casual listener to a respected journalist is a testament to her dedication and love for the art form.
The Impact of Hierros y cachitos
“A lot. Cachitos It worked very well and helped me gain a lot of peace of mind. He gave me a lot, but it was also a sacrifice: I had to leave Madrid, my daughters, and travel constantly. And in the end there came a time when I did not compensate for me or personally … and there came a point where I felt that I was no longer happy, it even made me go wrong. So I was lucky to be able to say no and stop. Now, With the program -180 grados in rne-, I work a lot, I prepare thorough interviews, and it brings me much more,” she reflected.
Despite the challenges, Díaz finds more fulfillment in her current role at Radio 3, where she can focus on in-depth interviews and the spontaneity of radio.
Festivals and the Future of Music
Díaz’s approach to festival performances is versatile, blending popular and lesser-known tracks to keep the audience engaged. She emphasizes the importance of feeling the energy of the crowd and adapting to their responses.
“The most important thing is that we all have a good time,” she concluded, highlighting the shared experience of live music.
Virginia Díaz’s insights provide a comprehensive view of the indie music scene and its evolution, offering valuable context for both seasoned music enthusiasts and newcomers. Her journey and experiences continue to shape the cultural landscape, making her an essential reference in Spanish music journalism.
Stay tuned to archyde.com for more breaking news and in-depth analyses on the ever-changing world of music and culture.
