Home » Technology » “Dad, a strange man came into the house”… The truth behind the ‘AI prank’ that swept the world [이슈, 풀어주리]

“Dad, a strange man came into the house”… The truth behind the ‘AI prank’ that swept the world [이슈, 풀어주리]

by James Carter Senior News Editor

AI ‘Home Invasion’ Prank Goes Wrong: Police Dispatched, Gemini Usage Soars

October 17, 2025 – What started as a seemingly harmless online trend – using artificial intelligence to create images of strangers “invading” homes and then sharing them with family members – has taken a concerning turn. The “AIprank,” or “AIPRANK” as it’s known online, is now prompting real-world emergency responses and fueling a surge in popularity for Google’s Gemini AI platform. This isn’t just a digital joke anymore; it’s a stark reminder of the potential for AI-generated content to blur the lines between reality and fabrication, and the urgent need for digital literacy.

From Snapchat Fun to Emergency Calls

The prank, which originated with Snapchat’s AI photo editing features and quickly gained traction on TikTok, involves using generative AI – specifically Google’s Gemini – to realistically composite images of individuals (often depicted as homeless or vulnerable) into photos of people’s homes. Users then send these images to parents or family members with alarming messages, like “Dad, a stranger is in the house!” The resulting reactions, often captured on video, became viral content.

While many initially found the prank amusing, the situation escalated when a teenage girl in Dorset, England, sent an AI-generated image to her parents, claiming a man was refusing to leave their home. The panicked parents immediately called the police, diverting valuable emergency resources. As the BBC reported, authorities are now urging people to verify the authenticity of such messages before contacting law enforcement. A similar incident occurred at Oak Harbor High School in Washington, USA, where a false report of a homeless person on school grounds was traced back to an AI-manipulated image.

Gemini Sees Explosive Growth Amidst the Trend

The AIPRANK craze isn’t just causing real-world disruptions; it’s also significantly impacting the AI landscape. Market research firm SimilarWeb reports that Gemini experienced a 46% increase in monthly visitors last month, reaching 1.1 billion. This surge in traffic coincides directly with the viral spread of the AI prank, suggesting users are turning to Gemini to create their own fabricated images.

Interestingly, this growth appears to be partially at the expense of OpenAI’s ChatGPT. While ChatGPT remains the dominant player in the generative AI market with 73.8% traffic share, it saw a slight decrease from 78% during the same period. Some speculate that OpenAI’s recent implementation of a “safe mode” that restricts responses to sensitive prompts may be driving users towards the more permissive Gemini. However, ChatGPT still boasts impressive user loyalty, with 82.2% of its users exclusively utilizing that platform.

The Dark Side of AI-Generated Content: Prejudice and Misinformation

Beyond the immediate risk of triggering false alarms, the AIPRANK trend raises deeper concerns about the potential for AI to exacerbate existing societal biases. Critics point out that the images often depict vulnerable populations, like the homeless, in a negative light, potentially reinforcing harmful stereotypes. The ease with which realistic but entirely fabricated images can be created and disseminated also highlights the growing threat of AI-powered misinformation. This isn’t just about pranks; it’s about the erosion of trust in visual information and the potential for manipulation.

The speed at which this trend spread underscores the importance of media literacy in the age of AI. It’s crucial to remember that not everything you see online is real, and to critically evaluate the source and authenticity of any image or information before accepting it as truth. This incident serves as a wake-up call, demonstrating that the consequences of AI-generated content can extend far beyond the digital realm.

As AI technology continues to evolve, we can expect to see even more sophisticated and realistic forms of synthetic media. Staying informed, developing critical thinking skills, and demanding transparency from AI developers will be essential to navigating this increasingly complex landscape. The AIPRANK incident isn’t just a fleeting internet trend; it’s a glimpse into a future where distinguishing between reality and fabrication will become increasingly challenging – and where the stakes are higher than ever.

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