2023-11-05 10:45:31
It’s a surprise and very good news for all Belgian customers! As written RetailDetail on its website, Danone has decided to strike hard in our country. To boost its Alpro plant category, the brand is launching a six-week promotional campaign in our country.
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To do this, Danone communicates a maximum price of 2 euros in bright red on the packaging of three reference products, such as Alpro Oat or Almond. This is a “reduction of 20 to 40% depending on the product and the brand”.
Olivier Rabartin, commercial director of Danone Belux, explains to our colleagues: “Of course, it is the retailers who set the sales prices, but they are all committed to participating in the action and not charging consumers more than 2 euros for the next six weeks.”
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