The Stratton Effect: How Film Criticism’s Golden Age Shapes Streaming’s Future
Over 70% of Australian adults recall watching David Stratton and Margaret Pomeranz dissect films on At the Movies, a figure that underscores a cultural impact rarely seen in film criticism. The recent passing of Stratton isn’t just the loss of a beloved personality; it’s a pivotal moment that forces us to consider how the role of the informed, accessible film critic will evolve – or perhaps, must evolve – in the age of algorithms and endless streaming choices.
From Television Titans to the Algorithm’s Reign
For decades, Stratton, alongside Pomeranz, acted as a trusted curator. They didn’t just review films; they guided audiences. Their influence extended beyond box office numbers, championing Australian cinema and fostering a national conversation about film. This model, built on personality and insightful analysis, is increasingly challenged by recommendation algorithms that prioritize personalization over critical perspective. These algorithms, while effective at suggesting content based on past viewing habits, often create echo chambers, limiting exposure to diverse films and perspectives. The question is: can a human voice, imbued with genuine passion and expertise, still cut through the noise?
The Rise of the ‘Micro-Critic’ and the Power of Niche
The democratization of content creation has led to a proliferation of film reviewers online – from YouTube channels and blogs to TikTok accounts and Substack newsletters. This has birthed the “micro-critic,” individuals building dedicated followings around specific genres or thematic interests. This isn’t necessarily a replacement for the broad-appeal critic like Stratton, but a complementary force. Consider the success of channels like Every Frame a Painting (now inactive, but influential) which offered deeply analytical video essays, or the growing number of horror-focused reviewers gaining traction on platforms like Letterboxd. These creators thrive by offering specialized knowledge and a distinct voice, something algorithms struggle to replicate.
Letterboxd: A New Hub for Film Discourse
Platforms like Letterboxd are becoming increasingly important. More than just a film logging service, it’s a social network for cinephiles, fostering discussions and providing a space for both professional and amateur critics to share their thoughts. The platform’s emphasis on community and curated lists offers a counterpoint to the isolating experience of algorithmic recommendations. This shift suggests a growing desire for human connection and shared discovery in the film-watching experience.
Championing Australian Stories in a Global Market
Stratton’s unwavering support for Australian film was a defining characteristic of his career. As Screen Australia noted, he was a “champion of Australian voices and stories.” This role is more critical than ever. With the dominance of Hollywood blockbusters and the increasing globalization of streaming content, Australian films face an uphill battle for visibility. The future requires not just critics, but advocates – individuals who can actively promote local talent and ensure that Australian stories reach a wider audience. This could involve collaborations with streaming platforms to highlight Australian content, or the development of new funding models to support independent filmmakers.
The Future of Film Criticism: Beyond the Review
The traditional film review – a concise summary and evaluation – is no longer sufficient. Audiences crave deeper engagement. The next generation of film critics will need to be multimedia storytellers, capable of producing video essays, podcasts, and interactive content. They’ll need to be adept at social media, building communities and fostering conversations. And crucially, they’ll need to be able to contextualize films within broader cultural and political landscapes. Stratton’s legacy isn’t just about his insightful reviews; it’s about his ability to connect with audiences on a human level and ignite a passion for cinema. That’s a lesson that remains profoundly relevant today.
What role do you see for film criticism in the age of streaming? Share your thoughts in the comments below!
