2023-10-12 19:36:20
Eight years ago, the study of the Swiss Political Year (APS) by the Institute of Political Sciences of the University of Bern on the electoral campaign had identified no less than 6,003 announcements in 52 publications during the eight weeks preceding the elections. This year, as of October 12 and over a comparable period, there have only been 1,746, the APS announced on Thursday.
In 2019, this number rose to 2,441. The decline between 2019 and 2023 is less violent than the previous four years but remains very marked. In 2019, this number rose to 2,441. The decline between 2019 and 2023 is less violent than those of the previous four years but remains very marked. It is the left-wing parties that use social networks the most, in particular the left and the ecologists. The PLR and the UDC are the two parties that have remained the most loyal to the printed media.
Cost reasons may come into play but it is above all the media behavior of the targets which varies according to age. We can therefore understand that an older electorate is more likely to be reached on traditional media, where younger people are reachable than on social networks.
1697163794
#parties #abandon #press #federal #campaigns #Cominmag.ch
