Deftones’ Unexpected Second Life: How Legacy Acts Are Rewriting the Rules of Engagement
Forget the victory lap. For many established artists, the script of declining relevance is being torn up. Deftones, the Sacramento-bred alternative metal band, are a prime example. Nearly four decades into their career, they aren’t just surviving – they’re thriving, attracting a fanbase that includes teenagers introducing their parents to the band’s seminal album, White Pony. This isn’t a unique phenomenon; it’s a signal of a broader shift in how audiences discover and connect with music, and how artists can leverage it to extend their influence for decades.
The TikTok Effect & The Democratization of Discovery
While Chino Moreno admits he’s “not a big social media person,” the band’s resurgence is undeniably linked to platforms like TikTok and Instagram. These platforms have bypassed traditional gatekeepers – radio, MTV, music critics – and placed music discovery directly into the hands of users. A snippet of a Deftones song can go viral, sparking curiosity in a new generation. This isn’t just about nostalgia; it’s about algorithmic serendipity. As music journalist Ann Powers notes in NPR, “TikTok has become a powerful engine for reviving older music, often by stripping it down to its most emotionally resonant moments.” Source: NPR
Beyond Nu-Metal: The Shoegaze Connection & Genre Fluidity
Deftones’ appeal extends beyond simply being a “nu-metal” band – a label they’ve often resisted. The band’s incorporation of elements of shoegaze, trip-hop, and post-hardcore has resonated with a younger audience exploring more atmospheric and emotionally complex sounds. This speaks to a broader trend of genre fluidity, where listeners are less concerned with rigid categorization and more interested in sonic textures and emotional resonance. The rise of artists blending genres – like Machine Gun Kelly’s pop-punk revival or Billie Eilish’s genre-bending sound – demonstrates this shift. This willingness to experiment and evolve is crucial for longevity.
The “Clubhouse” Mentality: Creative Freedom & Artistic Integrity
The band’s recent approach to recording, as described by Moreno, is particularly insightful. They’ve deliberately avoided pressure from labels or financial constraints, prioritizing creative freedom and a collaborative “clubhouse” atmosphere. This is a powerful lesson for artists of all levels. The most compelling work often comes from a place of genuine passion and experimentation, not obligation. This echoes a growing sentiment within the music industry that artistic integrity is paramount, even if it means sacrificing immediate commercial gains. The freedom to experiment, to fail, and to refine is essential for sustained creativity.
Health, Sobriety & The Power of Shared Vulnerability
The personal journeys of band members Stephen Carpenter and Chino Moreno – Carpenter’s diagnosis of Type II diabetes and Moreno’s sobriety – highlight another crucial element of longevity: well-being. Their mutual support and shared vulnerability have strengthened their bond and, arguably, their creative output. This underscores the importance of artists prioritizing their physical and mental health, not just for personal reasons, but also for the sustainability of their careers. Openly addressing these challenges can also foster a deeper connection with fans who may be facing similar struggles.
The Festival Model & Curating Community
Deftones’ annual Dia de Los Deftones festival isn’t just a concert series; it’s a curated experience that reflects the band’s diverse musical tastes and fosters a sense of community. This is a smart strategy for building brand loyalty and attracting new fans. By showcasing a range of artists, Deftones positions itself as tastemakers and expands its reach beyond its core fanbase. The festival model allows artists to control their narrative and create a unique environment that complements their music.
What Does This Mean for the Future of Legacy Acts?
Deftones’ story isn’t an anomaly. It’s a blueprint. The key takeaways are clear: embrace digital platforms, prioritize artistic freedom, foster genuine connection with fans, and prioritize well-being. The traditional model of a legacy act simply coasting on past hits is becoming obsolete. The most successful artists will be those who are willing to adapt, experiment, and remain creatively engaged. The future belongs to those who can build bridges between generations and continue to push boundaries, proving that relevance isn’t about age, it’s about authenticity and innovation. What are your predictions for how other established artists will navigate this evolving landscape? Share your thoughts in the comments below!
