Digital Marketing: Avoid these mistakes in your Facebook campaigns


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As intuitive as the advertising platforms of social networks are, there are errors in which you can fall if you do not have good control or adequate knowledge. One of the failures that can affect the most is not managing the budget properly or falling into actions that can end up wasting it. Although there is little that Facebook receives for advertising revenueThis is not to say that brands can afford to make mistakes. With this in mind, this time we will see some errors that should be avoided with the campaigns of this platform so as not to waste resources.According to Social Media Examiner, these are the 4 errors that should be avoided with Facebook campaigns so as not to affect the budget:

Not giving enough time to paid campaigns on Facebook can be considered as the first mistake professionals behind this task should avoid. According to the source, time is crucial to get the initial data, analyze what the numbers are saying, and then run the appropriate adjustments from there. It’s also convenient to go back in time and revisit the customer’s purchase cycle, as well as the historical length of time it takes for someone to go from initial lead to customer.

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