Digital Marketing Manager Position Available in Quebec with Concept C.Shop: Focus on Content Writing

October 19, 2025

Concept C Seeks experienced Digital Marketing Manager to Drive Growth

Trois-Rivières, Quebec – A rapidly expanding Quebec firm specializing in professional haircare products, Concept C, is currently recruiting a dynamic digital Marketing Manager.The company, with locations in Trois-Rivières and Quebec City, and a central distribution hub in Quebec’s Frontenac industrial park, is poised for continued expansion and seeks a skilled leader to propel its online presence.

A Culture of Collaboration and Integrity

Concept C has built its reputation on a foundation of honesty, strong relationships, and mutual respect with both its clientele and workforce. The company emphasizes a collaborative environment where employees are valued and given the autonomy to excel. This role offers a compelling opportunity for a motivated individual to contribute to a growing association with a strong ethical compass.

The Role: A Blend of Strategy and Implementation

Reporting directly to management,the Digital Marketing Manager will be charged with implementing the overall marketing strategy. This is a highly practical position demanding both strategic thinking and hands-on execution. The ideal candidate will be capable of translating broad objectives into actionable campaigns and meticulously monitoring their performance.

Key Responsibilities: Steering the Digital Course

The role encompasses a broad spectrum of digital marketing functions. Responsibilities include extensive management of the media budget, strategically allocating resources across acquisition, brand awareness, and customer retention initiatives. A significant focus will be placed on planning, executing, and optimizing advertising campaigns across platforms such as Meta, Google, and TikTok, all with a keen eye on maximizing Return on Investment (ROI).

Further duties involve overseeing the marketing calendar-including product launches, promotions, email marketing, and events-and coordinating with external agencies specializing in advertising, Search Engine Optimization (SEO), design, and influencer marketing.Regular, data-driven reporting to management concerning key performance indicators (KPIs) like website traffic, conversion rates, click-through costs, and email engagement will be crucial. Ongoing competitive analysis and proactive recommendations for optimization are also expected.

Content Creation and Brand Consistency

The Digital Marketing Manager will also play a pivotal role in content development, either through direct creation or supervision of external resources. This includes visuals, copy, video content, and blog posts. Maintaining a consistent brand voice and aesthetic across all platforms is paramount. The role further necessitates organizing photo and video shoots and coordinating the launch of new products, ensuring alignment with the company’s overall brand strategy.

Candidate Profile: Skills and Experience

Concept C is seeking a candidate with 4 to 7 years of experience in Digital Marketing or E-commerce. A university degree in Marketing, Communications, or a related field is required. Prior experience in Direct-to-Consumer (D2C) or online commerce is considered a significant advantage. The successful applicant will demonstrate the ability to swiftly and effectively execute strategic directives, possess strong organizational and prioritization skills, and exhibit a proactive and collaborative personality.

Requirement	Details
Experience	4-7 years in Digital Marketing or E-commerce
Education	University Degree in Marketing, Communications, or related field
Key Skills	Strategic Execution, Organization, Collaboration

Technical Proficiency: Tools of the trade

A strong command of advertising tools – specifically Meta, Google, and TikTok – is essential. Proficiency in analytics platforms such as Google Analytics 4 (GA4), Shopify Analytics, and Klaviyo is also required. The ideal candidate should be pleasant utilizing planning, automation, and reporting tools, possessing an analytical, creative, and performance-driven mindset.

Did You Know? According to statista,E-commerce sales are projected to reach $6.3 trillion globally in 2024, underlining the importance of a strong online presence.

Benefits and Growth Opportunities

Concept C offers a comprehensive benefits package, including group insurance coverage available after three months of employment. Employees also receive an exclusive 30% discount on professional product lines and high-end tools. The company is committed to ongoing professional development and provides access to modern technologies and concrete opportunities for career advancement within a dynamic, growing environment. The culture at Concept C emphasizes passion, innovation, and collaboration.

Pro Tip: When applying for digital marketing roles, showcase your analytical skills with specific examples of how you’ve improved campaign performance using data.

The Evolving Landscape of Digital Marketing

The digital marketing field is in constant flux. Staying ahead of trends like artificial intelligence (AI) powered advertising and the increasing importance of short-form video content is crucial for success. Businesses are increasingly focused on personalized marketing experiences, leveraging data to tailor messaging to individual customer preferences.

According to a recent report by HubSpot, 71% of consumers expect companies to deliver personalized interactions. This highlights the growing demand for marketing professionals who can effectively utilize data analytics and automation tools to create compelling,individualized experiences. The emphasis on data privacy also continues to grow, and marketers must prioritize ethical data collection and usage practices.

Frequently Asked Questions about Digital Marketing Roles

• What is a typical day like for a Digital Marketing Manager? A typical day involves analyzing campaign data, creating reports, coordinating with agencies, and implementing new strategies.
• What skills are most vital for success in digital marketing? Analytical skills, creativity, dialogue, and adaptability are crucial.
• How has digital marketing changed in recent years? The rise of social media, mobile marketing, and data analytics has substantially transformed the field.
• What is the importance of SEO in digital marketing? SEO improves organic search rankings, driving free traffic to a website.
• How can I stay up-to-date with the latest digital marketing trends? Follow industry blogs, attend webinars, and take online courses.

Could this role be the perfect launchpad for your career? Are you ready to take the next step in your digital marketing journey?

Share this article with your network and let us know your thoughts in the comments below!

Based on the job description, how would you approach creating content for Concept C.Shop that specifically resonates with the Quebec market, considering cultural nuances and language preferences?

Understanding the Role & Concept C.Shop

Concept C.Shop is a rapidly growing e-commerce innovator based in Quebec, specializing in[mentionConceptCShop’sniche-[mentionConceptCShop’sniche-research needed]. They’re seeking a highly motivated and experienced Digital Marketing Manager with a strong emphasis on content writing to drive brand awareness, customer engagement, and ultimately, sales. This isn’t just about churning out blog posts; it’s about crafting a compelling narrative that resonates with their target audience and establishes Concept C.Shop as a leader in their field. The ideal candidate will be fluent in both English and French, understanding the nuances of the Quebec market.

Key Responsibilities: Content is King (and Queen!)

The core of this role revolves around developing and executing a content marketing strategy. Here’s a breakdown of what that entails:

* Content Creation: Producing high-quality,SEO-optimized content across various formats:

* Blog posts (long-form,short-form,listicles)

* Website copy (product descriptions,landing pages,about us)

* Social media content (captions,stories,reels,video scripts)

* Email marketing campaigns (newsletters,promotional emails,automated sequences)

* Case studies and white papers (demonstrating value proposition)

* SEO Optimization: Conducting keyword research (using tools like SEMrush,Ahrefs,or Google Keyword Planner) to identify relevant search terms and incorporating them naturally into content. Focusing on both primary keywords like “e-commerce marketing Quebec” and LSI keywords like “online retail strategy” and “digital commerce solutions.”

* Content calendar Management: Planning, scheduling, and publishing content consistently across all channels. Utilizing project management tools (Asana, Trello) is a plus.

* Performance Analysis: Tracking key metrics (website traffic, engagement, conversions) using Google Analytics and other analytics platforms. Analyzing data to identify what’s working and what needs improvement.Reporting on content marketing ROI.

* Team Collaboration: Working closely with the design, development, and sales teams to ensure content aligns with overall marketing objectives.

Skills & Qualifications: What Concept C.Shop is Looking For

This position demands a blend of creative talent and analytical skills. Here’s a detailed look:

* Proven Experience: Minimum 3-5 years of experience in digital marketing, with a significant focus on content writing and content strategy.

* Bilingualism: Fluency in both English and French (written and spoken) is essential for effectively reaching the Quebec market.

* SEO Expertise: A deep understanding of SEO principles and best practices, including keyword research, on-page optimization, and link building.

* Content Management Systems (CMS): Proficiency in using CMS platforms like wordpress, Shopify (experience with Shopify is a major advantage given Concept C.Shop’s platform), or similar.

* Social Media Marketing: A strong understanding of social media platforms (Facebook, Instagram, LinkedIn, TikTok) and how to create engaging content for each.

* Analytical Skills: Ability to analyze data, identify trends, and make data-driven decisions.

* Dialog Skills: Excellent written and verbal communication skills.

* Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

The Quebec Advantage: Understanding the Local Market

Marketing to Quebec requires a specific approach.Here’s what sets it apart:

* Language: French is the dominant language. All marketing materials must be available in French, and ideally, created natively in French for optimal impact.

* cultural Nuances: Quebec culture is distinct from the rest of Canada. Marketing campaigns shoudl be sensitive to local values and traditions.

* Digital Landscape: Quebec has a high rate of internet and social media usage. Digital marketing is especially effective in reaching consumers.

* Competition: The quebec e-commerce market is competitive. Standing out requires a strong brand identity and a compelling value proposition. Local SEO is crucial.

Benefits of Working at Concept C.Shop

Beyond a challenging and rewarding role, Concept C.Shop offers:

* Competitive Salary: Commensurate with experience.

* Extensive Benefits Package: Including health insurance, dental insurance, and paid time off.

* Growth Opportunities: The company is rapidly expanding, offering opportunities for career advancement.

* Dynamic Work Environment: A collaborative and innovative culture.

* Location: Based in Quebec, a vibrant and culturally rich province.

Practical Tips for Applicants: Show, Don’t Just Tell

To stand out from the competition, consider these tips:

1. Portfolio: Provide a portfolio of your best content writing samples, showcasing your versatility and ability to write for different audiences and formats.
2. French Proficiency: Demonstrate your French language skills through a writing sample or during the interview