Director, Global Marketing for Pompe Disease at Sanofi – Content Writer Position

Sanofi Seeks Global Marketing Director to Lead Innovative Pompe Disease Treatment Strategy

Cambridge, MA – October 2, 2025 – Global healthcare giant Sanofi is currently searching for a Director of Global Marketing to champion the commercial success of Nexviazyme, a novel therapy designed to treat Pompe Disease. The position, based in Cambridge, Massachusetts, represents a critical juncture for the company’s efforts in addressing this rare and debilitating genetic disorder.

The Role and Responsibilities

The Director will report directly to the Global Brand Lead for Pompe Disease and will assume primary accountability for formulating and executing comprehensive global marketing strategies. A key focus will be on maximizing the impact of Nexviazyme in the global market. According to a recent report by global Genes, the incidence of rare diseases like Pompe Disease is increasing, underscoring the need for innovative treatments and robust marketing strategies.

The core responsibilities of this role encompass several critical areas. These include leading the annual Integrated Brand Planning process with both global teams and country-level stakeholders. Furthermore, the Director will collaborate closely with regional teams to develop and implement patient identification programs designed to expedite diagnosis. Supporting the global rollout of Nexviazyme, ensuring affiliate preparedness thru comprehensive training and resource allocation, is also paramount.

Strengthening the brand’s competitive position through the creation of impactful marketing materials, meticulous budget management, and effective agency leadership is another vital aspect of the role. The Director will also oversee engagement and collaboration with key stakeholders through advisory boards, expert forums, and major medical congresses.

Required Expertise and Experience

Sanofi is seeking a candidate with a minimum of six years of experience in pharmaceutical or biopharmaceutical marketing, either at a global or regional level. A Bachelor’s degree is required, with an advanced degree, such as an MBA or MSc, being preferred. A strong understanding of digital and omnichannel marketing strategies is also considered essential. The ideal candidate will possess a demonstrable knowledge of pharmaceutical compliance and regulatory requirements.

The role demands a collaborative spirit and the ability to effectively navigate a complex, matrixed global environment. exceptional dialog and presentation skills, coupled with the capacity to influence senior leadership, are also highly valued. Approximately 20% travel is anticipated as part of the position.

Sanofi’s Commitment to Innovation and Growth

sanofi emphasizes its dedication to transforming the lives of individuals impacted by immune challenges, rare diseases, blood disorders, cancers, and neurological conditions.The company states its commitment to fostering a supportive and forward-thinking work environment that encourages professional growth and offers comprehensive benefits, including over 14 weeks of gender-neutral parental leave.

Key Requirement	Details
Experience	6+ years in pharmaceutical/biopharmaceutical marketing
Education	BA/BSc required; advanced degree preferred
Marketing Skills	Strong digital and omnichannel marketing experience
Travel	Approximately 20%

Did You Know? Pompe Disease affects an estimated 1 in 50,000 live births worldwide, and is caused by a deficiency of the enzyme acid alpha-glucosidase (AAG).

Pro Tip: When applying for roles like this, highlighting your experience with global launches and cross-functional collaboration can significantly strengthen your application.

Will this role be crucial in expanding access to life-changing treatments? How will Sanofi’s global strategy impact patients with Pompe Disease in underserved communities?

The Growing Importance of Rare Disease Marketing

Marketing strategies for rare diseases are uniquely challenging, requiring a delicate balance of scientific accuracy, patient advocacy, and ethical considerations. The focus ofen shifts from broad market penetration to targeted outreach to specialist physicians and patient communities. The rise of digital platforms has provided new avenues for reaching these niche audiences, but also requires careful navigation of privacy concerns and regulatory guidelines, as highlighted by the Food and Drug Administration.

frequently Asked Questions about the Sanofi Director Role

Share your thoughts on this exciting opportunity in the comments below, and let us know what you think of Sanofi’s commitment to innovation!

What are the key differences in content strategy for late-onset Pompe disease (LOPOD) versus infantile-onset Pompe disease?

Director, Global Marketing for Pompe Disease at Sanofi – A Content Writer’s role

understanding the Landscape: Pompe Disease & Sanofi

Sanofi’s commitment to rare diseases, particularly Glycogen Storage Disease Type II (Pompe disease), presents a unique marketing challenge. As a Content Writer supporting the Director, Global Marketing for Pompe Disease, you’ll be at the forefront of communicating complex scientific details to diverse audiences. Pompe disease,a rare inherited disorder,requires nuanced messaging for patients,caregivers,healthcare professionals (HCPs),and advocacy groups. Understanding the disease pathology – the buildup of glycogen in muscles – is crucial. Key areas of focus include late-onset pompe disease (LOPOD) and infantile-onset Pompe disease, each demanding tailored content strategies. Sanofi’s Myozyme® (alglucosidase alfa) and Lumizyme® (alglucosidase alfa) are pivotal therapies,and content will frequently revolve around these treatments.

core Responsibilities: Content Creation & Strategy

The role isn’t simply writing; it’s strategic content development. Expect to:

* Develop compelling narratives: Translate complex clinical trial data into patient-friendly materials. This includes website copy, brochures, social media posts, and presentations.

* HCP-Focused Content: Craft detailed medical education materials, scientific publications summaries, and speaker presentations for physicians and other healthcare providers. Knowledge of medical communications is essential.

* Patient Advocacy Support: collaborate with patient advocacy groups to create resources that empower patients and caregivers. This might involve co-creating webinars, infographics, or support materials.

* Digital Marketing Content: Produce content for Sanofi’s digital channels,including website landing pages,email campaigns,and online advertising. SEO optimization is paramount.

* Content Audits & Repurposing: Regularly assess existing content for accuracy and relevance, and identify opportunities to repurpose materials for different channels.

* compliance & Regulatory Adherence: All content must adhere to strict pharmaceutical marketing regulations (e.g.,FDA guidelines,EMA regulations). Experience with medical, legal, and regulatory (MLR) review processes is vital.

Essential Skills & Keywords for Success

To excel, you’ll need a blend of writing prowess and industry knowledge. here’s a breakdown:

* Scientific Acumen: A strong understanding of biology, genetics, and medical terminology.A background in science writing is highly desirable.

* Content Marketing Expertise: Proficiency in content strategy, SEO, and digital marketing best practices. Keywords to master include: rare disease marketing, pharmaceutical content writing, medical content development, digital health marketing, patient engagement, and healthcare communications.

* Writing Versatility: Ability to adapt your writing style to different audiences and formats. From concise social media updates to in-depth scientific reports, flexibility is key.

* Project Management: Ability to manage multiple projects simultaneously and meet tight deadlines.

* Collaboration: Strong interpersonal skills and the ability to work effectively with cross-functional teams (marketing, medical affairs, regulatory, legal).

* LSI Keywords: Beyond the primary keywords, incorporate related terms like: lysosomal storage disorders, glycogen metabolism, muscle weakness, enzyme replacement therapy, genetic testing, clinical trials, and patient support programs.

Navigating the MLR Landscape in Pharma Content

Pharmaceutical content is heavily regulated. Here’s what you need to know:

1. Thorough Research: Always base your content on credible sources, such as peer-reviewed publications and official sanofi materials.
2. Fact-Checking: Double-check all facts and figures for accuracy.
3. balanced messaging: Present a balanced view of the disease and treatment options, avoiding exaggerated claims.
4. Risk Communication: clearly communicate potential risks and side effects associated with Sanofi’s therapies.
5. MLR Review Process: Understand the internal review process and be prepared to make revisions based on feedback from medical, legal, and regulatory teams. Expect multiple rounds of review.
6. Documentation: Maintain meticulous records of all content revisions and approvals.

Real-World Exmaple: Content for a New Pompe Disease Awareness Campaign

Imagine Sanofi is launching a campaign to increase awareness of LOPOD. Your role as Content Writer would involve:

* Developing a campaign theme and messaging: Focusing on the challenges faced by adults with LOPOD, such as muscle weakness and fatigue.

* creating a website landing page: Providing information about LOPOD, symptoms, diagnosis, and treatment options.

* Writing social media posts: Sharing patient stories and raising awareness of the disease.

* Developing a brochure for HCPs: Summarizing the latest clinical data on Myozyme/Lumizyme for LOPOD.

* Crafting a script for a short video: Featuring a patient sharing their experience with LOPOD.

Benefits of this Role

This position offers a unique opportunity to: