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Disney and Universal join and demand the AI ​​tool, Midjourney

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Disney and Universal sue AI Company Midjourney for Copyright Infringement

Date – In a landmark move, two of the world’s most prominent entertainment companies, Disney and Universal, have united to file a lawsuit against the AI platform Midjourney in the Los Angeles District Court. The complaint alleges that the generative AI tool has been generating images from well-known characters, including Wolverine, Deadpool, the Minions, Spider-Man, and Darth, infringing upon their copyrights.

AI vs. Intellectual Property: The New Battlefront

The conflict between AI and intellectual property has moved into a new phase as major studios assert their rights. Disney and Universal argue that Midjourney’s capabilities of producing copyrighted content from its image generator is akin to “a virtual vending machine of copyright infringement.” Despite previous pleas to cease the infringement, Midjourney has continued to update its services with higher-quality images and even introduced a video creation feature.

Executive Statements on the Battle against Piracy

“Piracy is piracy, and it remains highly serious, even if facilitated by an AI company.”

– Horacio Gutierréz, Senior Executive Vice President of The Walt Disney Company

“Creativity is the backbone of our business. This action is to protect the hard work of artists who entertain and inspire us.”

– Kim Harris, Executive Vice President and General Counsel of NBCUniversal

The Impact of AI on the Entertainment Industry

Midjourney represents one of the first significant legal challenges studios have faced regarding AI-generated content. Generative AI, capable of producing visual content from textual prompts, is revolutionizing art, design, and entertainment. However, this technology also raises critical questions about ownership, creativity, and the boundaries of intellectual property.

Looking Forward: The Future of Clear IP Laws

As AI continues to advance, so will the need for clear, comprehensive laws to address these challenges. Studios, artists, and tech companies alike are poised at the forefront of shaping this new legal landscape. This lawsuit could set a precedent for how intellectual property is protected in the digital age and serve as a vital springboard for future policy reform.

Stay tuned to archyde.com for more updates on this ongoing battle between AI and intellectual property.

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