Disney Performance Marketing Senior Analyst

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What experience with DSPs (Demand-Side Platforms) would be beneficial for this role?

Disney Performance Marketing Senior Analyst: A Deep Dive

What Does a Disney Performance Marketing Senior Analyst Do?

The role of a Disney Performance Marketing Senior Analyst is a fascinating intersection of data, creativity, and the magic of Disney. It’s about driving measurable results for disney’s vast portfolio of brands – think Disney Parks, Experiences and Products, Disney+, Hulu, ESPN+, and more – through strategic digital marketing campaigns. This isn’t just about running ads; it’s about understanding consumer behavior,optimizing campaigns for maximum ROI,and contributing to the overall growth of a global entertainment powerhouse. Key responsibilities frequently enough include:

Campaign Management: Planning,executing,and optimizing paid media campaigns across various platforms (Google Ads,Meta Ads,TikTok Ads,etc.).

Data Analysis: Analyzing campaign performance data using tools like Google Analytics,Adobe Analytics,and internal Disney dashboards. Identifying trends, insights, and opportunities for betterment.

Reporting & Visualization: Creating clear, concise reports and dashboards to communicate performance to stakeholders. This often involves using data visualization tools like tableau or power BI.

A/B Testing: Designing and implementing A/B tests to optimize ad copy, landing pages, and targeting parameters.

Budget Management: Managing campaign budgets effectively to maximize return on ad spend (ROAS).

Attribution Modeling: Understanding how different touchpoints contribute to conversions and refining attribution models accordingly.

Collaboration: Working closely with cross-functional teams, including creative, content, and product teams.

Skills & Qualifications: Landing the Role

Disney, unsurprisingly, seeks top talent. Here’s a breakdown of the skills and qualifications typically required for a Disney Performance Marketing Senior Analyst position:

Education: A Bachelor’s degree in Marketing, Statistics, Economics, or a related field is generally required. A Master’s degree is a plus.

Experience: Typically, 3-5+ years of experience in performance marketing, with a proven track record of driving results. Experience within the entertainment industry is highly valued.

Technical Skills:

proficiency in Paid Media Platforms: Google Ads (Search, Display, YouTube), Meta Ads Manager (Facebook, Instagram), tiktok Ads Manager, and potentially others.

Analytics Tools: Google Analytics, Adobe Analytics, and data visualization tools (Tableau, Power BI).

Excel/Google sheets: Advanced proficiency in data manipulation and analysis.

SQL: A strong understanding of SQL for querying and analyzing large datasets is increasingly meaningful.

Marketing Automation Platforms: Experience with platforms like Marketo or Salesforce Marketing Cloud is a bonus.

Soft skills:

Analytical Thinking: The ability to analyze complex data and draw meaningful conclusions.

Dialog Skills: Excellent written and verbal communication skills, with the ability to present data effectively to stakeholders.

Problem-Solving Skills: A proactive and resourceful approach to problem-solving.

Collaboration: The ability to work effectively in a team environment.

The Disney Tech Stack: What You’ll Be Using

Disney utilizes a sophisticated technology stack to manage its performance marketing efforts. While specifics can vary depending on the team and brand, here’s a general overview:

Analytics: Adobe Analytics is a core platform for web and app analytics. Google Analytics is also widely used.

Data Visualization: Tableau and Power BI are used for creating dashboards and reports.

Paid Media Management: Google Ads,Meta Ads Manager,TikTok Ads Manager,and potentially othre platforms are used directly. Disney may also utilize Demand-Side Platforms (DSPs) for programmatic advertising.

Attribution: Disney has developed internal attribution models, but may also leverage third-party solutions.

Testing: Optimizely or similar A/B testing platforms.

Data Management Platform (DMP): Used for audience segmentation and targeting.

* Customer Data Platform (CDP): Increasingly critically important for unifying customer data across different touchpoints.

Salary & Career Progression

The salary for a Disney Performance Marketing Senior Analyst varies based on experience,location,and specific team. As of late 2024/early 2025, the typical salary range is $85,000 – $130,000+ per year.

Career progression opportunities are plentiful within Disney. Potential paths include:

1. Performance Marketing Manager: Leading a team of analysts and overseeing