Dubai and Sharjah experienced a surge in property sales during Ramadan 2026, driven by promotional offers and a growing sense of investor confidence, according to real estate professionals and recently released data.
Sales in Dubai exceeded 50.1 billion dirhams during the holy month, a 39.16% increase compared to the 36 billion dirhams recorded during Ramadan 2025. The figures, based on data from the Dubai Rest app – affiliated with the Dubai Land Department – represent a rise of 14.1 billion dirhams, according to a report in Emirates Today.
The Ramadan period saw 12,054 residential units and 1,327 buildings sold. Ready-to-move-in properties accounted for the largest share of sales, totaling 25.78 billion dirhams, while off-plan properties reached 24.33 billion dirhams.
Sharjah also reported exceptional performance, with real estate transactions reaching 4.6 billion dirhams, a substantial 71.8% increase from the 2.7 billion dirhams recorded during the same period last year.
Real estate firms responded to the increased demand by offering incentives including discounts of up to 30% for cash purchases, guaranteed annual investment returns of up to 9%, and more flexible down payment options. Some developers even offered a car to Emirati citizens upon purchasing a property, as highlighted by Damac Properties’ Ramadan promotion.
Abdullah Kazim Al Nuaimi, founder and CEO of AKN Properties, stated that the Dubai market continued its upward trajectory throughout Ramadan 2026, extending a trend seen in recent years. He emphasized that this momentum persisted despite the current global circumstances, reflecting the informed decision-making of investors and end-users.
“Ramadan presented a unique opportunity to capitalize on real estate offers, with developers providing incentives and facilities,” Al Nuaimi told Emirates Today. “Investors are now more aware of these opportunities, which has been reflected in the volume of demand in the market.”
Al Nuaimi noted a growing trend of buyers focusing on the specifics of properties, such as floor plans and square footage, indicating a higher level of real estate awareness and contributing to more informed investment decisions.
Sufian Salamat, CEO of Al Sum Real Estate, emphasized that the promotional offers introduced by companies in recent periods have significantly enhanced competitiveness within the real estate sector and supported sales growth. He predicted that these offers would continue as demand remains strong and competition intensifies.
The availability of financing options, including exemptions from Dubai Land Department fees and various discounts, further boosted the appeal of investing in Dubai real estate, Al Nuaimi added. He observed that most Ramadan offers centered on payment plans linked to cash payments or property handover, with limited availability of post-handover payment plans, suggesting strong current demand.
Al Nuaimi expressed hope that more flexible payment plans, extending beyond property handover, would be introduced in the future to support new investors and end-users. He underscored the importance of providing further facilities and initiatives to broaden the investor base.
Real estate broker Ahmed Baker stated that the offers introduced in the UAE real estate markets recently are positive indicators that have boosted real estate sales at exceptional rates, with benefits that meet the requirements of many clients. He added that the strength of demand in the real estate sector encouraged many companies to launch extensive offers in the sector, allowing them to attract more new buyers.
