Home » Technology » EA’s Frostbite: Evolution of the Logo – A Story of Innovation and Unity

EA’s Frostbite: Evolution of the Logo – A Story of Innovation and Unity

by Alexandra Hartman Editor-in-Chief

2023-12-19 01:49:38

While many game developers are currently using Unreal Engine 5, there are still some who have a primary in-house game engine that meets their unique needs. One of these is EA’s Frostbite (developed by DICE), which debuted in 2008 with the release of Battlefield: Bad Company 2.
Since then, the logo has gone through three incarnations, and now it’s time for its fourth. EA express the first two are regarding ” Highlighting our destructible environments in Battlefield”, and this time they thought “Tell a different story”

“Our new imprint is made up of consecutive, overlapping layers that embody how our team leverages each other’s strengths to go beyond what they might achieve when working alone. Each layer, like every Frostbite technology, is both An innovation that is also a foundation upon which the layers above it can be built into a cohesive whole.
The sharp, cutting edges of the previous handprints were also smoothed, creating a more fluid shape. This reflects our commitment to ironing out Frostbite’s rough edges to create a smoother experience for both creators and players.

You can see what it looks like below. Which of the four Frostbite logos do you prefer, and what do you think of the story behind the new design?

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#Frostbite #logo #Gamereactor

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