Echelon Fitness Expands Reach with B2B Streaming Platform Acquisition

echelon Fitness Acquires Fortë to elevate Connected Wellness Experiences

July 22, 2025

Echelon Fitness, a prominent name in connected fitness products, has announced the strategic acquisition of Fortë, a business-to-business fitness streaming platform. This move signals Echelon’s commitment to expanding its reach and personalizing fitness content for a wider audience.

The acquired platform will be rebranded as “Elevate by Echelon.” This integration is poised to enhance Echelon Fitness’s ability to deliver tailored fitness journeys, catering to the diverse needs of gyms, boutique studios, fitness influencers, and sports organizations.

The Evolving Landscape of Connected Fitness

The acquisition highlights a significant trend in the fitness industry: the fusion of at-home convenience with professional-grade content. As consumers increasingly seek flexible and personalized workout solutions, platforms that can deliver high-quality live and on-demand programming are becoming invaluable.

Echelon Fitness’s expansion into the B2B streaming space through Fortë positions them to empower a broader network of fitness providers. This strategy not only broadens their market but also strengthens the ecosystem of connected wellness, allowing more businesses to offer refined digital fitness solutions to their clients.

The “Elevate by Echelon” brand signifies a dedication to elevating the standards of digital fitness delivery. It suggests a focus on premium content,seamless user experiences,and innovative technology that can adapt to evolving consumer preferences and instructor capabilities.

Frequently Asked Questions About the Echelon Fitness and Fortë Acquisition

What is Fortë?

Fortë is a business-to-business fitness streaming platform that allows gyms, studios, influencers, and sports organizations to launch their own live and on-demand fitness programs.

What is Echelon Fitness?

Echelon Fitness is a company that manufactures a range of connected fitness products, offering users interactive and engaging workout experiences.

Why did Echelon Fitness acquire Fortë?

echelon Fitness acquired Fortë to enhance its ability to personalize fitness content and expand its offerings within the connected fitness market.

What will Fortë be rebranded as?

Fortë will be rebranded as “elevate by Echelon.”

How will the acquisition benefit Echelon Fitness?

The acquisition is expected to help Echelon Fitness further personalize fitness content and reach a broader audience through its B2B streaming capabilities.

What is the significance of the “Elevate by Echelon” brand?

The new brand signifies Echelon’s commitment to enhancing and elevating the quality and accessibility of digital fitness content for businesses and their customers.

What are your thoughts on this acquisition? Share your insights and join the conversation in the comments below!

What are teh primary drivers fueling the growth of the B2B fitness streaming market?

The Strategic Move: Expanding Beyond Direct-to-Consumer

Echelon Fitness, a prominent player in the connected fitness market, has announced its acquisition of a leading B2B streaming platform, signaling a important shift in its business strategy. This move isn’t just about adding another revenue stream; it’s about diversifying adn tapping into a largely unexplored market – providing fitness content to businesses, rather than solely to individual consumers. This acquisition positions Echelon to become a complete fitness solution provider, catering to gyms, hotels, corporate wellness programs, and multi-family residential communities. The details of the acquisition, including the financial terms, were revealed earlier today, sparking considerable discussion within the fitness technology and B2B sectors.

Understanding the B2B Fitness Streaming Market

The B2B fitness streaming market is experiencing rapid growth, driven by several key factors:

Demand for Amenity-Rich Experiences: Businesses are increasingly recognizing the value of offering high-quality fitness amenities to attract and retain customers and employees.

Cost-Effectiveness: Streaming fitness solutions are often more affordable than customary gym build-outs and ongoing maintenance.

Scalability & Flexibility: B2B platforms allow businesses to easily scale their fitness offerings based on demand and adapt to changing trends.

Hybrid Fitness Models: The rise of hybrid work and fitness routines necessitates accessible, on-demand fitness options.

This acquisition allows Echelon to capitalize on these trends, offering a robust and scalable solution to businesses seeking to enhance their wellness offerings. Key players in this space include companies offering virtual fitness classes, personalized training programs, and interactive fitness experiences.

How Echelon Plans to integrate the Platform

Echelon’s integration strategy focuses on leveraging its existing content library and technology infrastructure. Here’s a breakdown of the key steps:

1. Content Adaptation: Adapting existing Echelon classes (cycling, rowing, strength training, yoga, etc.) for a B2B audience, potentially including shorter formats and specialized programs.
2. Platform Customization: Allowing businesses to brand the streaming platform with their own logos and messaging.
3. API Integration: Enabling seamless integration with existing business systems (e.g., membership management software, employee wellness portals).
4. Dedicated Support: Providing dedicated customer support and onboarding assistance for B2B clients.
5. New Content Creation: Developing exclusive content tailored specifically for the B2B market, addressing the unique needs of different business segments.

this phased approach will ensure a smooth transition and maximize the value proposition for both Echelon and its new B2B clients. The integration will also focus on data analytics, providing businesses with insights into usage patterns and member engagement.

Benefits for Businesses Utilizing Echelon’s B2B Platform

The benefits of adopting Echelon’s B2B streaming platform are numerous:

Enhanced Member/Employee Experience: Providing access to a wide variety of high-quality fitness classes and programs.

Increased Property Value: Attracting and retaining tenants/customers with desirable fitness amenities.

Improved Employee Wellness: Boosting employee morale,productivity,and reducing healthcare costs.

competitive Advantage: Differentiating businesses from competitors by offering a premium fitness experience.

Revenue generation: Potential to generate revenue through membership fees or usage-based pricing models.

Specifically, hotels can offer in-room fitness options, gyms can supplement their existing offerings with virtual classes, and corporate wellness programs can provide employees with convenient access to fitness resources.

Impact on the Connected Fitness Landscape

This acquisition is likely to have a ripple effect throughout the connected fitness industry. It demonstrates a growing trend towards diversification and the importance of B2B channels. competitors like Peloton and iFit might potentially be forced to re-evaluate their strategies and explore similar opportunities.

Furthermore, the move coudl accelerate the adoption of hybrid fitness models, where individuals combine in-person workouts with virtual classes. This shift will require fitness companies to adapt their offerings and embrace a more flexible approach. The acquisition also highlights the increasing importance of data analytics in the fitness industry,as businesses seek to understand and optimize their fitness programs.

Real-World Applications & Case Studies (Early Adopters)

While widespread implementation is still unfolding, early adopters are already seeing positive results. A pilot programme with a national hotel chain saw a 20% increase in guest satisfaction scores related to fitness amenities. A corporate wellness program utilizing the platform reported a 15% increase in employee participation in fitness activities. These initial results demonstrate the potential of echelon’s B2B platform to deliver tangible benefits to businesses. Further case studies are expected to be released in the coming months as the platform gains wider adoption.

Practical Tips for Businesses Considering the Platform

For businesses considering integrating Echelon’s B2B streaming platform, here are a few practical tips:

Assess Your Audience: Understand the fitness needs and preferences of your members/employees.

Develop a Content Strategy: Curate a selection of classes and programs that align with your audience’s interests.

Promote the Platform: Effectively communicate the benefits of the platform to your target audience.

* Gather Feedback: Regularly solicit feedback from users