Émilie Genty Appointed to lead Marketing for Columbus Café and Krispy Kreme France
Table of Contents
- 1. Émilie Genty Appointed to lead Marketing for Columbus Café and Krispy Kreme France
- 2. A Veteran of the Retail and Catering Sector
- 3. Proven Track Record in Brand Leadership
- 4. Key Career Highlights
- 5. Strategic Importance for Wagram food service
- 6. The Evolving Landscape of Food Service Marketing
- 7. Frequently Asked Questions About Marketing in Food Service
- 8. How will Emilie Genty’s focus on data-driven marketing plans and market analysis specifically address teh competitive challenges within the foodservice industry?
- 9. Emilie Genty Appointed Marketing and Communication Director at Wagram Food Service
- 10. Strategic Leadership for Enhanced Brand Presence
- 11. Core Responsibilities & Focus Areas
- 12. Impact on Wagram Food Service’s Market Position
Paris,France – Wagram Food Service announced today the appointment of Émilie Genty as the new Head of Marketing and Dialogue for it’s prominent brands,Columbus Café and Krispy Kreme Doughnuts france. This strategic move underscores the company’s commitment to growth and strengthening its market position in the competitive food service industry.
A Veteran of the Retail and Catering Sector
Genty brings over 15 years of extensive experience within the retail and catering landscapes to her new role. She will also join the management committee, actively contributing to the overall strategic direction of Wagram Food Service. Her appointment follows the departure of Célia Refalo and places Genty at the helm of a team of 10 professionals.
Proven Track Record in Brand Leadership
Throughout her career,Émilie Genty has held key positions at several leading agencies and brands. She previously contributed to TBWA and Publicis, managing marketing initiatives for major clients such as McDonald’s and Carrefour. Prior to joining Wagram Food Service, Genty served as the Marketing Director for Pizza Hut, further consolidating her expertise in the food and beverage sector.
Before Pizza Hut, Genty spent three years as the Operational Marketing Manager for Burger King France and also held a marketing management role at Orpi France. her diverse background demonstrates a consistent ability to develop and execute accomplished marketing strategies across various consumer-facing businesses.
Key Career Highlights
| Position | Company | Years |
|---|---|---|
| Customer Director | TBWA | 2007 – 2016 |
| Operational Marketing Manager | Burger King France | 2016 – 2019 |
| Marketing Director | Pizza Hut | 2023 – 2025 |
Did You Know? The global coffee shop market is projected to reach $494.84 billion by 2030, demonstrating consistent growth and opportunity. (Source: Grand View Research)
Strategic Importance for Wagram food service
Wagram Food Service is positioning itself for continued expansion, currently operating 250 columbus Café locations and 22 Krispy Kreme points of sale across France. The appointment of Genty is intended to strengthen the company’s leadership in both the coffee shop and doughnut segments-categories that have become integral to modern consumer habits.
Pro Tip: Strong brand leadership is crucial in the highly competitive food service industry. Consistent messaging and customer engagement are vital for long-term success.
The Evolving Landscape of Food Service Marketing
Marketing in the food service industry is constantly evolving. Today’s consumers demand personalization, convenience, and authentic brand experiences. The rise of social media and digital marketing channels have added complexity, necessitating leaders like Émilie Genty who can navigate these changes effectively. Data-driven insights and a deep understanding of consumer behavior are essential for success.
Frequently Asked Questions About Marketing in Food Service
- What is the role of marketing in the food service industry? Marketing in food service focuses on attracting and retaining customers through branding, advertising, and promotional activities.
- What marketing strategies are most effective for coffee shops? Loyalty programs, social media engagement, and localized marketing campaigns are typically very effective.
- How critically important is digital marketing for restaurants and cafes? Digital marketing is critical for reaching target audiences, building brand awareness, and driving online orders.
- What role does customer experience play in food service marketing? Customer experience is paramount; positive experiences foster loyalty and positive word-of-mouth marketing.
- How can brands differentiate themselves in a crowded market? Unique value propositions, innovative menu offerings, and a strong brand identity are key differentiators.
What are your thoughts on the latest marketing trends in the food and beverage industry? share your opinions in the comments below!
How will Emilie Genty’s focus on data-driven marketing plans and market analysis specifically address teh competitive challenges within the foodservice industry?
Emilie Genty Appointed Marketing and Communication Director at Wagram Food Service
Strategic Leadership for Enhanced Brand Presence
Wagram Food Service has announced the appointment of Emilie genty as their new Marketing and Communication Director. This key hire signifies a strategic investment in bolstering the company’s brand identity and expanding its reach within the competitive food service industry. Genty’s proven track record in marketing strategy and communications positions her to lead Wagram through its next phase of growth. The role is critical for navigating the evolving landscape of foodservice marketing and building lasting customer relationships.
Core Responsibilities & Focus Areas
Genty’s primary focus will be on developing and executing complete marketing and communication strategies. This encompasses a wide range of responsibilities, including:
Strategic Marketing Plan Progress: Creating data-driven marketing plans aligned with Wagram’s overall business objectives. This includes market analysis,competitor research,and identifying key target audiences.
Brand Communication Oversight: ensuring consistent and impactful brand messaging across all platforms, reinforcing Wagram’s position as a leading food service provider.
Digital & Traditional Marketing Optimization: Leveraging both digital marketing channels (SEO, social media, content marketing, email marketing) and traditional methods to maximize campaign effectiveness.
Stakeholder & Media Relations: cultivating strong relationships with media outlets, industry influencers, and key stakeholders to enhance Wagram’s public image and generate positive press coverage.
* Performance Analysis & Reporting: Utilizing data analytics to track campaign performance, identify areas for improvement, and demonstrate ROI. This includes marketing analytics and reporting on key performance indicators (KPIs).
