Emlak Konut GYO launched its “Hoş Geldin Evim” (Welcome Home) campaign on Thursday, offering a 26 percent discount for cash purchases and flexible payment options for prospective homebuyers. The initiative, running from February 19th to March 18th, 2026, encompasses 24 projects featuring both residential and commercial units, according to a company statement.
The campaign introduces three distinct financing models. In addition to the 26 percent discount for immediate payment, a “Yeni Yuvam” (New Home) model provides a 12 percent reduction. Buyers likewise have the option to defer installment payments for three years. Emlak Konut sales offices will maintain extended hours throughout Ramadan, remaining open after iftar, to accommodate potential buyers.
The initiative aims to ease the process of homeownership through accessible financing, targeting both those seeking homes for personal use and investors, the company stated. The campaign applies to a limited number of properties and units.
