Sydney, Australia – For Hannah Moreno, the perception of money evolved dramatically as she transitioned from a series of varied jobs to becoming the founder of a thriving international company. Initially viewed as simply a means to cover expenses, money ultimately became a powerful tool for driving positive change in the world, according to the 41-year-old entrepreneur.
Early career And The Search For Fulfillment
Table of Contents
- 1. Early career And The Search For Fulfillment
- 2. Discovering A Core Strength And Pursuing Expertise
- 3. A Fortuitous Opportunity And The Birth Of Third Hemisphere
- 4. Global Expansion And Current Ventures
- 5. Financial Portfolio And Investment Strategy
- 6. Early Investment Lessons And Current Holdings
- 7. A shift In Mindset And Lifestyle
- 8. Philanthropic Inclinations
- 9. The evolving Role of Financial Literacy
- 10. Frequently Asked Questions About Entrepreneurship and Financial Mindset
- 11. How can women effectively identify and articulate their transferable skills from previous roles to confidently position themselves as content writers?
- 12. Empowering Her Path: Transition from Diverse Jobs to Entrepreneurship as a Content Writer
- 13. Leveraging Transferable Skills for Content creation
- 14. Building Your Content Writing portfolio – From Zero to First Client
- 15. essential Tools & Resources for Aspiring Content Writers
- 16. Finding Your Niche: Specialization for Success
- 17. Monetizing Your Skills: Freelancing Platforms & Direct Outreach
- 18. Legal & Financial Considerations for Content Writer Entrepreneurs
Moreno’s professional life began at the age of 14 as a gymnastics instructor. By 21,she was earning a substantial income as a bartender and nightclub promoter,a career path she continued for five years. Though, despite the financial rewards, she found herself lacking a sense of purpose.
After obtaining a university degree, Moreno secured a position as a translator with the French retailer Auchan.She served as the English liaison between various international subsidiaries, gaining valuable experience in cross-cultural interaction. Though she appreciated the role, the salary proved insufficient to meet her everyday needs, requiring her to supplement her income by teaching English.
Discovering A Core Strength And Pursuing Expertise
“Self-reflection revealed that my greatest strength lay in effective communication,” Moreno explained. This realization prompted her to pursue a master’s degree in strategic public relations at the University of Sydney, equipping her with specialized skills and knowledge.
A Fortuitous Opportunity And The Birth Of Third Hemisphere
A turning point arrived when she was hired as a writer by the owner of a self-managed super fund auditing company, impressed by her writing on feminist issues. This same individual later became a crucial investor when Moreno launched Third Hemisphere, a public relations, marketing, and public affairs agency, in 2015.
Global Expansion And Current Ventures
Today, Moreno leads Third Hemisphere alongside her husband, Jeremy Liddle. The agency boasts an extensive network spanning South-east Asia, with operations in Singapore and the Philippines, and also presence in Britain, the European Union, the Middle East, India, Australia, and New Zealand. Clients include prominent names such as Tyme Group, ViewTrade, Interactive Brokers, Fintech Nation, and 129Knots.
Financial Portfolio And Investment Strategy
Moreno and Liddle maintain a diversified investment portfolio encompassing Australian Securities Exchange-listed stocks, investment properties, and angel investments. Liddle possesses a strong inclination towards high-growth companies, often leading to investments in their client businesses.
| Asset Class | Allocation |
|---|---|
| ASX-Listed Stocks | 35% |
| Investment Properties | 40% |
| Angel Investments | 25% |
The couple’s primary revenue source is Third Hemisphere, with additional potential stemming from evolving business ventures linked to their core offerings.
Early Investment Lessons And Current Holdings
Moreno recounts an early investment in an off-the-plan apartment in Sydney, a decision she made with limited knowledge of the property market.Despite the initial enthusiasm, the investment resulted in a loss, prompting her to reallocate funds into more promising properties. Currently, she holds stock that has appreciated by over 20 times its initial value, demonstrating a keen eye for long-term growth.
A shift In Mindset And Lifestyle
Moreno noted that her upbringing lacked a strong entrepreneurial environment and financial discussion, contributing to an initial scarcity mindset. Today, she and her family reside in a spacious, waterfront apartment in New South Wales, Australia, and drive a tesla Model Y. Her daily routine incorporates exercise,family time,and strategic business discussions with her husband.
Did You Know? According to a recent report by Forbes, women-owned businesses are growing at a faster rate than all businesses demonstrating the increasing economic influence of female entrepreneurs.
Philanthropic Inclinations
If presented with a notable windfall, Moreno stated she would prioritize both personal security through investing and debt reduction, as well as supporting organizations fighting domestic and sexual violence, specifically a women’s refuge she previously utilized.
Pro Tip: Diversifying your investment portfolio is a crucial strategy for mitigating risk and maximizing potential returns, especially in volatile markets.
The evolving Role of Financial Literacy
Financial literacy is becoming increasingly crucial in today’s complex economic landscape. Resources like the Financial Planning Association (https://www.fpanet.org/) offer valuable guidance on investment strategies and financial planning.Understanding personal finance empowers individuals to make informed decisions and build a secure future.
Frequently Asked Questions About Entrepreneurship and Financial Mindset
- What is the biggest challenge facing new entrepreneurs? Securing funding and building a strong network are often the most significant hurdles.
- How can someone cultivate a more positive financial mindset? Focusing on gratitude, setting realistic goals, and seeking financial education can help shift your perspective.
- What role does networking play in entrepreneurial success? Networking provides access to mentorship, partnerships, and funding opportunities.
- Is it crucial to have a business plan before starting a company? A comprehensive business plan is essential for outlining your strategy, attracting investors, and managing resources.
- How does ethical entrepreneurship contribute to societal change? Businesses that prioritize social obligation can create positive impact through sustainable practices and community engagement.
What aspects of Moreno’s journey resonate most with your own experiences? How do you define success beyond financial gain?
How can women effectively identify and articulate their transferable skills from previous roles to confidently position themselves as content writers?
Empowering Her Path: Transition from Diverse Jobs to Entrepreneurship as a Content Writer
Leveraging Transferable Skills for Content creation
Many women find themselves at career crossroads, possessing a wealth of experience from seemingly unrelated jobs. The good news? A surprising number of those skills are highly transferable to the world of content writing and,ultimately,to building a successful freelance business. Identifying these strengths is the frist step towards becoming a content writer.
Here’s a breakdown of how diverse backgrounds translate into valuable content creation assets:
Customer Service/Retail: Excellent communication, empathy, understanding audience needs – crucial for writing compelling, user-focused content. This experience builds a foundation for copywriting and content marketing.
Teaching/Training: Ability to explain complex topics clearly, structure details logically, and adapt to different learning styles. Perfect for creating blog posts, tutorials, and educational content.
Healthcare/Social Work: Strong research skills, attention to detail, ethical considerations, and the ability to convey sensitive information with accuracy and compassion.Ideal for health writing and medical content.
Administrative Roles: Organization,time management,proofreading,and attention to detail. These are essential for meeting deadlines and delivering polished written content.
Hospitality: Adaptability, problem-solving, and a focus on creating positive experiences. These translate into crafting engaging website copy and social media content.
Building Your Content Writing portfolio – From Zero to First Client
A portfolio is your most powerful tool. Don’t wait for paid work to start building one. Here’s how:
- Alex Reed Blogging: Offer to write free articles for relevant blogs in your niche. this gains exposure and provides published samples. Target blogs with strong domain authority for maximum SEO benefit.
- LinkedIn Articles: Publish long-form content on LinkedIn to showcase your expertise and thought leadership. This is a great way to attract potential clients seeking B2B content writers.
- Create a Personal Blog: A self-hosted blog demonstrates your commitment and allows you complete control over your content. focus on SEO content writing best practices.
- Volunteer Writing: Offer your services to non-profit organizations or local businesses.
- Speculative Samples: Write samples tailored to the types of clients you want to attract. Such as, if you want to write product descriptions, create a few compelling examples.
essential Tools & Resources for Aspiring Content Writers
investing in the right tools can significantly boost your productivity and quality.
Grammarly: For grammar and spell-checking. (Free & Paid versions)
Hemingway Editor: Helps simplify your writing and improve readability. (Free)
Google docs/Microsoft Word: For writing and collaboration. (Free/Paid)
SEO Tools (SEMrush, Ahrefs, Moz): For keyword research and competitor analysis. (Paid – consider free trials)
Canva: For creating visually appealing graphics for your content. (Free & Paid)
Project Management Tools (Trello, Asana): To stay organized and manage deadlines. (free & Paid)
Finding Your Niche: Specialization for Success
While being a generalist can be tempting, specializing in a niche offers several advantages:
Higher Earning Potential: Niche experts can command higher rates.
Reduced Competition: Fewer writers compete for the same projects.
Authority Building: Becoming known as an expert in a specific area attracts more clients.
Targeted Marketing: Easier to reach your ideal clients.
Popular niches include:
Finance Writing: Requires accuracy and understanding of financial concepts.
Tech Writing: Demands technical knowledge and the ability to explain complex information.
Travel Writing: Appeals to those with a passion for travel and storytelling.
Health & Wellness Writing: Requires research skills and an understanding of health-related topics.
B2B SaaS Content: Focuses on creating content for software-as-a-service companies.
Monetizing Your Skills: Freelancing Platforms & Direct Outreach
Once you have a portfolio, it’s time to find clients.
Freelancing Platforms: Upwork, Fiverr, ProBlogger Job Board, Contena.These platforms offer access to a wide range of projects, but competition can be fierce.
Direct Outreach: Identify businesses in your niche and pitch your services directly. This requires more effort but can yield higher-paying clients.
Content Agencies: Many agencies hire freelance writers for ongoing projects.
Networking: Connect with potential clients on LinkedIn and at industry events.
Legal & Financial Considerations for Content Writer Entrepreneurs
treating your content writing as a business requires attention to legal and financial details.
