[EN IMAGES] He sells T-shirts with the effigy of the cows of Saint-Sévère

A Montreal Tiktokeur has launched a collection of clothing and other derivative products bearing the image of the now famous cows of Saint-Sévère, in Mauricie.

Since the beginning of the saga of the famous heifers who fled, Mathieu Murphy-Perron has published editorial videos on his Tiktok account. In a few days, his interventions went around the web with the hashtag #TeamCows.

Screenshot taken from a TikTok video by Mathieu Murphy-Perron

“My last week took a very strange turn when one of my Toks exposing the cattle situation in Saint-Sévère to an audience outside Quebec exploded on the platform, which subsequently occupied the majority of my free time in the evening” , he wrote on Facebook.

Screenshot taken from a TikTok video by Mathieu Murphy-Perron

The Montrealer finally decided to open an online store with derivative products, such as T-shirts with the inscription “Liberté” or macaroons.

Screenshot taken from a TikTok video by Mathieu Murphy-Perron

The money raised is donated to the organization Sanctuary for farm animals in the Eastern Townships and the Front de Liberation des Cattle du Québec: Support for Vaches En Cavales.

Screenshot taken from a TikTok video by Mathieu Murphy-Perron